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EMPOWERMENT OF FLEET OPERATORS
ENGAGING WITH DRIVERS USING TELEMATICSStephen Watson, Director of Product, Microlise
INTRODUCTION TO MICROLISE
EMPOWERMENT OF FLEET OPERATORS
Microlise help our customers to reduce the costs and environmental impact of their fleet
operations.
We achieve this by maximising utilisation, increasing efficiency, and improving economy
and safety.
MICROLISE BY NUMBERSOUR CUSTOMERS HAVE REDUCED EMISSIONS BY A TOTAL OF 333,000 METRIC TONNES PER YEAR
THE VEHICLES TRACKED BY MICROLISE IN THE UK TRAVEL OVER 4.95 BILLION MILES EACH YEAR
OUR CUSTOMERS SAVE OVER £172 MILLION PER YEAR IN FUEL COSTS
MICROLISE HAS CONNECTIONS WITH OVER 190,000 VEHICLES ACROSS THE WORLD
OUR PEDIGREE
Delivering logistics management solutions for over 15 yearsTelematics is at the heart of what we doMany of the world’s largest retailers and 3PLs use Microlise technologyMicrolise provide white label telematics solutions to some of the world’s largest OEMs
A GROWING FOOTPRINT IN THE FIELD SERVICE SECTORWe have been using our core logistics telematics solution to underpin a growing number of successful field service deployments. Deployments to blue chip operators within the field service sector have yielded great benefitsMicrolise recognise field service and car fleet sector does place slightly different operational demands on a telematics solution
QUESTION
As a multiple, how many more (or less) vans are registered on UK roads today than Heavy Goods Vehicles?
1. The same2. 3 times more3. 5 times more4. 7 times more5. 3 times less
NUMBER OF VANS ON THE ROADS
2009 2010 2011 2012 20133150000
3200000
3250000
3300000
3350000
3400000
3,241,0473,258,445
3,293,451
3,320,431
3,388,077
Population of vans licensed
NEW VANS REGISTERED
2009 2010 2011 2012 2013 20140
50000
100000
150000
200000
250000
300000
350000
186,380
222,915
260,153239,641
271,073
321,686
Van registrations
VAN KILOMETRES PER YEAR
2009 2010 2011 2012 201364
64.5
65
65.5
66
66.5
67
67.5
68
68.5
69
65.5
66.1
66.6
66.4
68.5
Van Kilometres (billion vehicle kilometres)
68,500,000,000
VAN ROADSIDE INSPECTION PASS RATE
2009 2010 2011 2012 201349.20%
49.40%
49.60%
49.80%
50.00%
50.20%
50.40%
50.60%
50.00%
50.50%
50.20%
50.30%
49.70%
Van test pass rate initial (class 7)
50%
QUESTION
When was the term telematics first used?
1. 19422. 19783. 19864. 1991
TELEMATICS OF OLD
“Dots on maps” a real noveltyBusiness case centred around vehicle “tracking” and securityNo real insight on:• Appropriate use of vehicles• Driver performance and
productivity• Economy• Safety
TELEMATICS NOW AS AN ENABLER FOR FLEET OPTIMISATION
CANBus/OBDII Data
Telematics Unit
SAFETY
UTILISATION
A-G LEAGUE TABLES
DRIVER ENGAGEMENT
PERIPHERALS
COMPLIANCE
MAP
HEALTH
PLANNED VS ACTUAL REPORTING
SCHEDULE EXECUTION
CUSTOMER SERVICE
ARRIVALS & DEPARTURE
3RD PARTY INTEGRATIONS
UNIQUE FIELD SERVICE / FLEET OPERATIONAL REQUIREMENTSManagers are often more operationally and less “driving”
orientatedOften no dedicated driver training resourceFrequent remote working – less face time (if any)Needs to support bottom up Driver / Engineer engagementFor the Engineer driving is a necessity – not their trade / primary
skillHMRC compliance requirementsSkilled engineers are expensive to replace!
CLEAR VIDEO
https://www.youtube.com/watch?v=w_DfI8CLpKI
QUESTION
At 80mph, how much more fuel does a typical van consume than at 70mph? 1. 10%2. 15%3. 20%4. 25%
DRIVER ENGAGEMENT
Tangible costs - Fuel, Wear & Tear, Accident damage Intangible costs – Your ReputationImproving driver performance is a significant influencer of fleet cost and safetyHow do you influence a workforce that doesn’t consider driving as a core part of the job?
THE RULES OF THE GAMEKey behaviours that influence driver stress, safety and economy•Speed
•A key factor in most road accidents•Significant contributor to wasted energy
•Anticipation•Read the hazards•Be aware of the signs – road signs and other traffic
•Preparation•Know your intended route before you begin•Understand what you’re doing when you get where you
are going•Make sure you have the equipment you need
THE RIGHT TOOLS FOR THE JOBKnow your business cultureLink telematics to driver trainingProvide different ways for drivers to engage with the information• Face-to-face• Remotely• COPE or BYODChoose a telematics partner that will help you on your journey“Speeding”, “Harsh Braking”, “Harsh Cornering”, “Coasting”, “Anticipation”, “Harsh Acceleration”, “Over-driving”, “Over-revving”, “Cruise control use”, “Economy band driving”Lots of information available, understand how you are going to us it, and how you are going to introduce with drivers
USING TELEMATICS TO SUPPORT IMPROVEMENTA good telematics product enables patterns and hotspots of driving behaviour to be easily visualised to management and more importantly drivers
• Who?• When?• Where?• How fast?• One off or regular
behaviour?
WHAT BAD LOOKS LIKE
WHAT GOOD LOOKS LIKE
GAMIFICATIONHow to motivate staff?•Carrot more effective than stick•Educate them as professional
drivers•Add some competition - league
tables•Achievements•Rewards•If driving is part of the job,
make it part of the job!
WHAT GOOD LEADS TO
Efficient9% reduction in fuel & CO2
Available5-15% reduction in tyre, vehicle maintenance and service costs
Safe50% reduction in accidents
Responsible90% reduction in speeding & associated incidents
SUMMARY• Vans exceptionally important to UK PLC and
increasing in numbers• Telematics has come a long way and is capable of a
lot more than it used to be – with a bright future too• Field services has a unique set of requirements• Driver engagement is critical – even when drivers
don’t think of themselves as drivers• The potential for savings, cutting emissions
& improved safety are huge
ANY QUESTIONS?