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http://seomonitor.bunt.ro/
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CONSOLIDATING SEOTHROUGH BRANDING
Showing the importance of branding for search engines
Cosmin Negrescu - CEO SEO monitor
We should spend money to earn rankings instead of buying them off
THE SEO ”WAR” CYCLE!
New SEOtechniques
Actions thatmanipulate
Googleresults
Google’s trustand utilitydiminish
Googlecounteracts with
algorithmupdates
Search resultsrelevancedecreases
As Google did it before with Google Adwords by adding a Quality Score to make everybody happy (users, clients, advertisers, Google) it does it again by adding the brand factor in its algorithms.
THE NEXT BIG THING:BRANDING
PEOPLE TRUST BRANDS
GOOGLE TRUSTS PEOPLE
GOOGLE TRUSTS BRANDS
HOW BRANDINGHELPS SEO
Brands are less vulnerable in front of major algorithm updates and negative SEO.
Brands, just like websites, are related to industries and keywords.
Popular brands are most likely to be rewarded by search engines with higher rankings on their search results.
Semantical group
Other words
HOW BRANDINGWORKS IN SEO
Keyword #1 Keyword #2Keyword #N
Keyword
HOW BRAND AUTHORITY IS DISTRIBUTEDBrand
”elefant”
Site
elefant.ro
wikipedia.ro
elefant.com
elefantcms.com
CTR
The relation between brand name and website is build by CTR
Brand ownership
FACTORS THAT DETERMINE
BRAND POPULARITY
9,14mil
235mil
185mil
4,07mil
83mil
1,9mil
46 513
PUTTING KEYWORDS ANDBRAND NAME TOGETHER
Autocomplete ”farmacia”
Keyword + brand
Google recognizes this as a brand
Where is Farmacia tei ?
Results for ”farmacia”
LINK BUILDING VS. BRAND POWER
Website Links Rank
farmaciiledona.ro 5 298 #1
catena.ro 39 919 #4
In terms of links, catena.ro is much stronger than farmaciiledona.ro.
However, farmaciiledona.ro ranks #1 and catena.ro ranks #4
Same brand name search volume
Keyword + brand searches
WHAT TO DOBuild a strong and focused relationship between your brand name and targeted keywords
Great customer service and social media interactions
Make people search for your brand name through marketing campaigns
Radio & TV ads
Social media campaigns with the search on Google call-to-action
Include the brand name in your link building strategy
Building linkable assets
Externally distributed content
Image advertisements (ex: Google Display Network)
INTRODUCING BAI
Our research continues and we are going to launch a new SEO indicator that will be calculated in the new release of SEO monitor in this fall:
Brand Awareness Indicator
THANK YOU
Cosmin Negrescu - CEO SEO monitor
www.seomonitor.bunt.ro