InFortis Analytics

Comprehensive solution for Internet resources personalization

ProblemAnalytics at the moment statistical methods

InFortis.net

Answer to the question "What is happening?" but not to the question, "Why is it happening?"

No answer to "Why is it happening?" resource owner

can’t control the process on his own resource

SolutionInFortis Analytics answers «Why is it happening?» for you.

Qualitative rather than a quantitative analysis of information resources’ visitors and content.

What is the user looking for on the site? Can he get what he’s looking for? Why did someone stay or go? What can you do for user to stay?

InFortis.net

InFortis Analytics

InFortis.net

The unique technology developed by qualified psychologists

User activity on the Internet

Model of user’s psyche

InFortis psychological analysis

Social and psychological characteristicsMap of user's needsWays of needs gratification

What does InFortis client get1. Quality analytics of resource’s content and audience: who are the resource’s users, what do they want, what content is in demand,what kind of audience is looking for this content in the internet

2. Personal recommendations service:what content should be given to a specific user, for him to visit this resource regularly.

InFortis.net

Our advantagesHigh accuracy of the recommendations: 80% accuracy (4 of 5 articles) - unattainable level for solutions on the market.

Comprehensive analysis of the audience: more than 400 high-quality user characteristics.

High accuracy of the analysis: the accuracy of gender determination is higher than 90%.

InFortis.net

Business modelReady-to-use B2B product

1. Monthly payments from the client-service (subscription).

2. Share (10-15%) of the revenue gain due to the use of InFortis system.

3. Free provision of services (implies the transfer of customer data (cookies or logs) to InFortis).

InFortis.net

Marketing and sales

Target audience for our product is US owners of information resources (news or media) of medium and large size

InFortis.net

Team

InFortis.net

Our product is made under the watchful eye of tireless and hard working team of 8 people:

psychologists and programmers

What do we haveSoftware solution, ready to be installed on the resource.Excellent results of product testing on American resource.Preliminary agreements with potential customers in the United States.

InFortis.net

Our goals for the next 12 months

InFortis.net

To create an API for connecting any English-language resource to the process unit

To promote the product implementation

To connect with 3 medium information resources

To reach the break-even basis

Summary What do we need:

1. The contacts with potential clients – the owners of Internet resources.

2. Funds required (costs for the 12 months) - 800 thousand US dollars.

InFortis.net

Thank You

InFortis