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#FacebookROI
What you’re going to learn
The metrics you should be tracking to quickly make invest or kill decisions across your campaigns
How to optimize marketing campaigns to get more of your best customers (the kind that are worth 18x more than the average customer)
How to build the ultimate marketing ROI dashboard in RJMetrics
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3
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The Metrics You Should Be Tracking
#FacebookROI
Monitoring metrics
#FacebookROI
Questions you want to answer
What campaigns are bringing in customers
with the highest lifetime value?
#FacebookROI
Questions you want to answer
How is Facebook as a whole performing
compared to other channels?
#FacebookROI
Questions you want to answer
What are my best and worst performing
campaigns by ROI?
#FacebookROI
How to do this
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Collecting the Data
#FacebookROI
Your three options
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Spreadsheets
#FacebookROI
Your three options
1 2
Spreadsheets Build a solution
#FacebookROI
Your three options
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Spreadsheets Build a solution Buy a platform
#FacebookROI
Spreadsheets
Your three options
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Build a solution Buy a platform
#FacebookROI
Build vs. buy
Building the Ultimate Dashboard in
RJMetrics
Case Study
#FacebookROI
Ad spend
● Cost per order● Revenue per click● Average lifetime value
#FacebookROI
Two strategies
1.Daily optimization of campaigns2.Remarketing to existing customers
#FacebookROI
Customer behavior
Read the the Buyer Behavior Benchmark here: https://rjmetrics.com/resources
#FacebookROI
40%
increase in marketing
spend
Result
80% revenue increase
Read the full case study here: https://rjmetrics.com/customers/hmall-ma
Thank you for joining us!
photos courtesty of Shutterstock.com