Fashionably DataAnna Smith

@OMGannaks / @rtr_techasmith@renttherunway.com

What role does data have in fashion?!?

Marketing - demographics, sources

Inventory - what dresses do we stock, how many?

Website - personalization, engagement

Operations - how do we increase turn around

Customer Service - giving the best experience

“I rented this dress for my first year wedding anniversary dinner in Orlando. It was perfect for the occasion and the restaurant we went to. It is a shorter dress, which made it sexy but offered a nice balance with the long sleeves and the higher neck line. I would highly recommend.”

“great for summer wedding - dance the night away! super comfy, great fit.”

“IT WAS AMAZING! I wore this for a fraternity formal, and got so many compliments! I get nervous about snug dresses like this in case they hug the wrong places, but you really can't go wrong with Herve Leger. I normally wear a size 6, but I balance between a small and a medium, so I ordered both. I ended up wearing the small, even though both would have worked. Definitely recommend!!!”

“I adore this dress! I wore it for my wedding rehearsal and received a ton of compliments. I could have worn the size 2, as it fit perfectly but was extremely too short. The size 4 was perfect, aside from being just a bit loose. I would rent this dress over and over again!”

Anna Smith @omgannaks / @rtr_techasmith@renttherunway.com