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CREDENTIAL 2016
O’range! Communication
Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than some companies’ ability to adapt.
“ “ ---- Brian Solis Digital Analyst ----
CREDENTIAL QUOTES
O’range! Communication
Digital marketing is a broad term that refers to various and different promotional techniques deployed to
reach customers via digital technologies.
O’range! Communication
CREDENTIAL WHAT IS
Digital Marketing
O’range! Communication
EMAIL&CONTENT
O’range! Communication
CREDENTIAL KIND
SEM&SEO SOSMED APPS & WEB PB
GDN VIDEO MOBILE ADS
O’range! Communication
CREDENTIAL SEM&SEO SEARCH ENGINE MARKETING: SEARCH
O’range! Communication
CREDENTIAL SEM&SEO SEARCH ENGINE OPTIMISATION
CREDENTIAL GDN
O’range! Communication
SEARCH ENGINE MARKETING: DISPLAY
O’range! Communication
CREDENTIAL SOCIAL MEDIA
Social Media strategy Maintenance Content production Creative materials Handling complaint
SOCIAL MEDIA
O’range! Communication
CREDENTIAL APPS & WEB APPLICATION & WEB DEVELOPMENT
APLLICATION DEVELOPMENT
CREDENTIAL VIDEO
O’range! Communication
CONCEPT – PRODUCTION - OPTIMIZATION
SEARCH ENGINE MARKETING: VIDEO
CREDENTIAL PROGAMMATIC BUYING
Make searching or click
Go To landing page
Transaction
Ads will appear facebook and partner network
User
Calon Customer
O’range! Communication
PROGRAMMATIC BUYING
CREDENTIAL EMAIL & CONTENT
O’range! Communication
EMAIL BLAST & CONTENT PRODUCTION
CREDENTIAL MOBILE ADS
O’range! Communication
MOBILE ADERTISING
SMS BROADCAST SMS TARGETED LBA INTERSTITIAL BANNER
APPLY NOW
CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
adalah alternatif layanan komunikasi terdepan untuk
mendapatkan & memproses potensial buyer lebih cepat dan menarik.
“ “
CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
LBA SMS PRIVATE SMS TARGETED
CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
SMS Broadcast
Bank Mandiri: KPR Bunga ringan dapatkan hadiah langsung BMW 5. Minat, klik link ini htttp://bankmandiri.co.id/kodeunik. Kami akan menghubungi anda.
Klik Link
±8 Detik, customer dihubungi Klien
CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
TOUH ME WE WILL CALL YOU
Widget on landing page
LANDING PAGE
CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
1. Branded Phone Number; 2. Branded Landing Page; 3. Customize IVR (Interactive Voice Response); 4. Realtime reporting; 5. Token Status Notification; 6. Targeted Customer; 7. 5 number for Call Center or more.
THE FEATURES
CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
REPORTING
AUDIO
IMAGE
GAMES
TEXT
VIDEO APPLICATION
GADGET: • FUTUREPHONE • SMARTPHONE • TABLET • DESKTOP
O’range! Communication
CREDENTIAL MATERIALS
O’range! Communication
CREDENTIAL WHY
TRADITIONAL MARKETING
DIGITAL MARKETING VS
CREDENTIAL BENEFIT
BENEFIT DIGITAL MARKETING • LOW COST
• LARGE COVERAGE
• TRACKING
• MEASURABLE/ROI
• TARGETED
• ENGAGMENT
• REAL TIME
• DIRECT
• VIRAL
O’range! Communication
O’range! Communication
CREDENTIAL MEDIA
• PAID MEDIA
• OWNED MEDIA
• EARNED MEDIA
O’range! Communication
CREDENTIAL DIGITAL JOURNEY
O’range! Communication
CREDENTIAL WE ARE
STUDY CASE
CREDENTIAL STUDY CASE
O’range! Communication
CREDENTIAL STUDY CASE
O’range! Communication
O’range! Communication
CREDENTIAL STUDY CASE
Months of Each Acquisition Sources CASE: PAY TV SUBSCRIBER - Country: Indonesia Pada kasus ini First Media untuk mendapatkan konsumen dengan melakukan offline/event memerlukan cost 300.000/konsumen. Menggunakan Agency X dengan melakukan paid media digital, budget yang di gunakan untuk mendapatkan konsumen sebesar 225.000/konsumen. Setelah menggunakan Jatis nilai akusisi dapat di tekan menjadi kisaran 100.000/konsumen.
CPA
(ID
R)
75.000 0
300.000 225.000 150.000
Month 1 Month 2 Month 3
Jatis/O’range!
Agency X
Offline CPA
O’range! Communication
CREDENTIAL STUDY CASE
OLAP atau on line application merupakan campaign yang kita buat berdasarkan basis dari on line register untuk mereka yang akan memiliki kartu kredit.
Platform yang digunakan melalui digital ads.
OLAP
Campaign
CREDENTIAL STUDY CASE
OLAP Campaign materials
Campaign online application (OLAP) memiliki target KPI 10.932 leads/ conversion. Selama 4 bulan, campaign ini berhasil melebihi target yaitu 13.966 leads/ conversion.
O’range! Communication
O’range! Communication
CREDENTIAL CLIENTS
T H A N K Y O U
O’range! Communication
