Demo - Using Automate Services: "Engaging Investor Audiences"

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Engaging Investor Audiences

Automate by Innoventure Services2nd Quarter 2016

Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.

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Support for Your Goals

Our team offer analyses to support your goals

– Audience analysis– Opportunity analysis– Revenue forecasting– SWOT (strengths, weaknesses, opportunities and

threats)– Targeting top prospects


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Building a Viable Business Model

Examples

– Writers• Journaling, Diary

– Photographers• Portfolio

– Mom’s• Keepsake

– Scrappers• Scrapbook

Taken from actual real-time data gathered 4/4/2016 to 4/6/2016


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Targeting Investor Prospects

Investor FocusBest Market

Your

Stra

tegy


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Where the Automate platform stands outWe provide 4 key data-driven steps

Powered by


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Step 1: Determine Share of Voicefor Your Potential Markets


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Audience Analysis

• Share of voice shows how different audience types are generating traffic, links and, thus, marketing and sales effectiveness in your market. Your investors need to be paid back and the key to that is to be able to track your marketing and sales effectiveness from the start to communicate with investors you are recruiting for your app.



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Step 2: Review Sources and Target Audience Behaviors


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Audience Analysis

• Sample sources of chatter that will generate traffic to your mobile app and store, in this case for all of the sample keywords, you would want to focus on web, social media and news in equal proportion for targeting the top two audiences based on the keywords “portfolio” and “diary”



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Audience Analysis

• Sample time of day to indicate audience type – For example in this analysis, you can see that the keyword set around your audience talks and shares about portfolios in the evening online while diaries tend to be chatted about earlier in the day (late afternoon, early evening) which may indicate two separate audiences in different age groups.


1st dot = 12 am to 6 am

2nd dot = 6 am to 12 pm

3rd dot = 12 pm to 6 pm

4th dot = 6 pm to 12 am


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Step 3: Build links, community and leads


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Opportunity Analysis


• Twitter, These social media accounts can be mined to develop strategic relationships with key influencers in your market based on the keywords “portfolio” and “diary”.


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Opportunity Analysis


• Web This is where you can source new competitors, view keywords of competitor listings, sites and pr and strategize to keep up with competition to determine how to develop niche markets that will show traction to potential investors.


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Step 4: Drive Revenue


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SWOT Analysis and Timeline

• Conduct a SWOT on:1. Share of Voice2. Traffic Sources / Attribution3. Linking Strategy4. Community Building Strategy

• Timeline:1. Run 3 multi-variate tests over 90 days2. Determine revenue strategy3. Finalize investor launch plan and run campaign launch over 90

days


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Revenue Forecasting

• There are several types of revenue forecasting

1. Direct traffic2. Lifetime customer value3. Traffic lift plus conversion funnel4. Direct lead generation5. Multiple funnel strategy

• These are factors that investors need to know to measure how they will be repaid from customer revenue


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Automate Services Helps You Accomplish All of Your Goals

for Recruiting Investors


Data & Analytics

Demo - Using Automate Services: "Engaging Investor Audiences"