T Trevor Bowden

trevorb

Product

Finance

Finances by year

• 2010

• Launched Projects: 11,130

• Successful Projects: 3,910

• Dollars Pledged: $27,638,318

• Rewards Selected: 322,526

• Total Visitors: 8,294,183

• Project Success Rate: 43%

• 2011

• Launched Projects: 27,086

• Successful Projects: 11,836

• Dollars Pledged: $99,344,382

• Rewards Selected: 1,150,461

• Total Visitors: 30,590,342

• Project Success Rate: 46%

• 2012

• Dollars Pledged: $320 million

• 2013

• Dollars Pledged: $480 million

• 2014

• Successful Projects: 22,252

• Dollars Pledged: $529 million

History

• Raised $10 million in funding

• Launched on April 28, 2009

• February 9, 2012 – 2 projects hit 1 million

– Dock for iPhone

– Computer game

• October 31, 2012 – expanded to UK

– Canada followed in September

What’s hot?

Secret Sauce

• Projects pick up steam / publicity

– 79% of projects that raised more than 20% of their goal were successfully funded

• Small projects

– 48,964/81,396 successful projects raised between $1,000 - $9,999

• Projects only funded if they meet goal

– Not all similar sites follow this model

Stories

Competitors

Prediction