COFFEE CONSUMPTION BEHAVIOR AND ITS HEALTH EFFECTS: AN EMPIRICAL STUDY IN DHAKA CITY

Prepared by:

Tahmeed Alam Sameen (1304013)Farizma Hossain (1304023)

Nawshin Tabassum (1304025)Tania islam (1304051)

Nausheen Tabassum (1304083)Salsabil Rahman (1304115)

Main objectives of the research paper

To observe coffee consumption habit of people in Dhaka city

To find out about health benefits of coffee

To comprehend different reasons for drinking coffee

To recognize the popularity of coffee shops in Dhaka city

To understand the market share of different coffee companies

Coffee Today

Multinational business

Growing industry in Bangladesh

Quantitative

Approach

•Explaining phenomena by collecting numerical data that are analyzed using mathematically based methods.

Qualitative

Approach•This is a method of inquiry employed in many different academic disciplines

Methodology

Methodologies Used

Survey

Observation

Focus Group Discussion

Survey

Clarify the purpose Formulate survey goals Verify the resources Choose a survey method Perform the sampling Write the questionnaire Revise the questionnaire Analyze and interpret the survey results Make a conclusion

ObservationOf coffee drinking habit

How many times day?Reason behind?Qualities one look for?Effects on daily life?

Observation of coffee-drinking habit

Focus Group Discussion

Findings of Primary Data

Questionnaire

Consumption Rate

31% occasionally27% Once or Twice a week23% On a Daily Basis

Questionnaire

Demographic

15-19 years Old20-25 years Old25-30 years OldAbove 30

Questionnaire

TimeAfter Breakfast Daily 17%41% in the EveningDuring Exams 17%

PlaceHome 77%20% from all sources

QuestionnaireReason

Flavor 36%21% for Energy18.4% to stay awake

Look forQuality 40%Price 50%Brand+Quality+Price=10%

Questionnaire

Knowledge of Coffee71% Something29% Nothing 53% Couldn’t really tell the difference while the others noticed difference

Focus Group &

Observation

Findings from secondary data

Tea slightly more popularFirst cultivated in Chittagong in

2009Nescafe most popular brand for

instant coffeeHigh prices and low quality in

most cafesGood coffee shops limited to an

areaNorth End Coffee

Effect on health

Can boost metabolic rate up to 11%

Regular intake reduces risk of cardiovascular disease

Regular coffee drinkers are less prone to type II diabetes

Reduces risk of liver cancerMay trigger early symptoms of

Alzheimer’s

Consumer base

Value seekers

Individualists

Caffeine-addicted

Health-conscious

Recommendations

Limitations

There were not enough secondary

data

Respondents mostly drank

coffee because of the flavor

Coffee consumption was assessed by self-report at a single

time point

Limitations

Time was constricted

We lacked data on how coffee was

prepared

The distinction between people

who drank caffeinated coffee

and those who drank

decaffeinated coffee was subject to misclassification

Some Fun Facts About Coffee

Just smelling coffee can wake you up Coffee is actually a fruit New Yorkers drink 7 times as much coffee as the rest of the world In United States 90% of adults consume caffeine everyday Despite this fact Hawaii is the only American state that grows coffee The two most popular beverages on earth are – Water and Coffee Coffee is the second most traded commodity on earth Once a coffee lover made a world record of consuming 82 cups coffee in 7 consecutive hours. Interesting..isn’t it??

Conclusion