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Brief presentation for Generation Media

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WHAT WE ARE TALKING ABOUT?

Children's TV isn't what it used to be, as well as other distractions

Ads aren't working?

Children's TV isn't what it used to be, as well as

other distractions

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Total TV reach has remained broadly stable over 5 years

Source: BARB December 2012 – 2016, reach 1min+

Weekly reach %

Individuals

Adults

ABC1 adults

16-34

Men

Kids

Women

95.1

95.2

94.8

91.2

94.2

96.1

94.5

94.5

94.8

94.3

89.7

93.8

95.7

92.7

95.2

95.4

95.2

91.2

94.6

96.2

94.2

95.2

95.5

95.0

91.8

94.9

96.1

93.8

95.2

95.2

94.5

91.2

94.2

96.2

94.9

Dec 2012 Dec 2013 Dec 2014 Dec 2016Dec 2015

However, the total TV reach has remained broadly stable –

in 2016 by Kids TA it’s decreased by 2%

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dec.07 dec.08 dec.09 dec.10 dec.11 dec.12 dec.13 dec.14 dec.15 dec.160

1

2

3

1h29m

2h07m

2h35m

IndividualsABC1 Adults Kids 4-15

Hour

s

Source: BARB December 2007-2016, TV viewing in-home on a TV set

Number of hours of commercial TV viewed per day (TV viewing in-home on a TV set)

Commercial TV viewing over time by demographic

During last 6 years commercial TV viewing continue to decrease

66

dec.07 dec.08 dec.09 dec.10 dec.11 dec.12 dec.13 dec.14 dec.15 dec.160

1

2

3

4

5

2h02m

3h28m

3h49m

IndividualsABC1 Adults Kids 4-15

Hour

sCommercial TV viewing over time by demographicNumber of hours of Total TV viewed per day (TV viewing in-home on a TV set)

Source: BARB December 2007-2016, TV viewing in-home on a TV set

Total TV viewing decreasing as well, specially by Kids TA

Ads aren't working?

88Source: BARB December 2016 vs. December 2006, TV viewing in-home on a TV set Base: 30” equivalent impacts

Men+25.4%

Kids-3.8%

Individuals+22.1%

ABC1 Adults+25.2%

16-34s-1.5%

Adults+25.3%

Ten year comparison of commercial impacts

Commercial impacts comparison showing that TV is loosing

young generations

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THANK YOU