Our team

Huaiying XU Yong LIN Arthur TIXERAND

Edouard COURCELLE

Xupeng LIN

Introduction

• Category: Gaming and interactive entertainment• Sector: Media & Entertainment• Tagline/Slogan: We Make Great Games.• USP: Strong subsidiaries like Activision, Blizzard Entertainment, Sierra

Entertainment.

4 Competitors

SWOT analysis

Strength

• 1.0 Worldwide popularity, global presence in online game with 7000 employees.

• 2.0 Gaming product for all gaming platform.

• 3.0 Representative works in modern warfare game

• 4.0 Strong recruitment strategy• 5.0 Excellent advertising when game

are launched.

Weakness

• 1.0 Most of the revenue is from a small number of game franchises.

• 2.0 Over-dependent on WoW series.• 3.0 High product development costs

with unknown profits.

Opportunity

• 1.0 The creation of a successful movie could lead to a number of profitable spin-off

• 2.0 New gaming platform to expand franchises

• 3.0 Mobile gaming• Strong forecast for the global games

software indudtry• 4.0 Increase in use of interactive

peripheral based games.

Threat

• 1.0 Piracy• 2.0 Third-party developers lead to

threat to competitive advantage.• 3.0 Advent of low-graphics and low-

technology games tasking away subscriber base.

• 4.0 Failure of high-cost game title

Overview

• Activision Blizzard, a member of the S&P 500, is the world’s most successful standalone interactive entertainment company.

• Activision Blizzard has operations throughout the world and its games are played in 196 countries.

• The leading video game maker in the massively multiplayer online role-playing games (MMORPG)

Global and USA ranks

Ranking companies on Alexa

CompaniesGlobal rank

USA Ranking

Bounce rate

Daily page views

Daily time on site

Visitors from the country

Search traffic ( %

)

Top keywor

dUpstream > Google

Blizzard Entertainm

ent 9086 4774 44.50% 3.05 02:26 31.5 ( % ) 13.70 %

Blizzard

( 30.16% )

Battle.net ( 23.7% )

Electronic Arts, Inc 1142 1321 40.80% 2.90 03:36 22.1 ( % ) 14.20 %

Star Wars

Battlefront

( 14.72% )

Google.com ( 18 % )

Sony Corporatio

n 2613 1585 39.70% 3.09 03:47 36.8 ( % ) 25%

Sony ( 8.46

% )Google.com

( 34.9 % )

Take-Two Interactive Software,

Inc 259327 105134 37.60% 2.40 06:29 39.7 ( % ) 14.40 %

Take two interacti

ve ( 31.33

% )Google.com ( 25.8 %)

Ubisoft 12599 9670 45.60% 2.10 01:51 20.50(%) 11.33%

Far cry primal

(23.69%)Google.com

(21.4%)

Audience demographics

Audience demographics

Audience demographics

EA

T2

Audience demographics

Ubisoft

Sony

Ranking games on alexa

GamesGlobal rank

USA Ranking

Bounce rate

Daily page views

Daily time on

site

Visitors from the country

Search traffic ( %

)Top

keywordUpstream > Google

World of Warcraft 445 399 38.60% 5.58 05:04 28.8 ( % ) 19.10 %

Hearthstone ( 4.51%)

Google.com ( 24.5 %

)

Star Wars Battlefro

nt 1142 1321 40.80% 2.90 02:26 22.1 ( % ) 14.20 %

Star Wars Battlefront ( 14.72

% )

Google.com ( 24.5 %

)

Destiny 414 481 34.40 % 6.09 03:60 23 ( % ) 17.30 %PS4

( 6.97 )

Google.com ( 18.2 %

)Grand Theft Auto 2142 4068 28.70% 7.15 06:37 13 ( % ) 15.70 %

GTA V ( 8.48 % )

Google.com ( 18.4 %

)Tom

Clancy's : The

Division 1563 1051 38.20% 3.90 03:59 28.5 ( % ) 17.40 %

the division

( 11.95 % )

Google.com ( 23.3 %

)

Social medias

Social media presence of these companies

Twitter 's followers

Facebook's followers LinkedIn Instagram Google +

Blizzard Entertainment 313000 365344 153763 45800 71320

Electronic Arts, Inc 4170000 4271791 234969 943000 349879

Sony Corporation 4020000 7101590 295657 1800000 1635929

Take-Two Interactive software, Inc 416 1832 11715 / /

Ubisoft 4330000 4230013 176311 1100000 4921940

Social media presence of these games

Twitter 's followers

Facebook's followers LinkedIn Instagram Google +

World of Warcraft 841000 6153287 / 42300 19528Star Wars Battlefront 25100 73789 / 31300 2188

Destiny 1030000 2756645 / 596000 3276671Grand Theft

Auto 382000 8523080 / 368000 17710Tom Clancy's : The Division 352000 1531544 / 76100 7700

Keywords and influencers on twitter

Companies Hashtag Influencers Twitter

Blizzard Entertainment #Blizzard 56.6 Clapway

Electronic Arts, Inc #EA 60.4 JoyceMeyer

Sony Corporation #Sony 66.4 CNNEETake-Two Interactive Software,

Inc #TakeTwoInteractive 12.8 allcookice

Ubisoft #Ubisoft 49.8 colesprouse

Keywords and influencers on twitter

Games Hashtag Influencers Twitter

World of Warcraft #worldofwarcraft 54.8 freebetakey

Star Wars Battlefront #StarWarsBattlefront 53.9 AnnaKendrick47

Destiny #Destiny 64.1 carmeloanthony

Grand Theft Auto #GrandTheftAutoV 40.5 RollingStone

Tom Clancy's : The Division #TheDivision 54.1 KinguinNet

Performance of these websites

Performance of these websitesSummary SEO Content Design Perfomance Accessibility

Blizzard 50.1 34.6 34 64.9 63.8 25.1

World of Warcraft 59 55.9 62.2 58.7 63.8 37.1

Ubisoft 61.5 55.9 58.4 62 75.5 38.4

Tom Clancy's: The Division 53.4 39.7 47.4 55.7 63.8 38.3

EA 65.2 82.6 25.5 63.8 61.5 34.3

Star war battlefront 63.2 50.9 41.4 49.4 61.5 62.8

SONY 67.1 59.9 34.3 71 63.8 71.6

Destiny 58.6 39 52.8 78.3 76.6 49.2

Take-two Interactive software

39.2 33.7 36.4 50.3 53.2 23.9

GTA 40 39.5 5 35.8 61.5 46.9

Traffic performance

Traffic performanceBlizzard

Organic Search Volume Number of results

201K 85.2MPaid Search CPC Competition

$2.59 0.05World of Warcraft

Organic Search Volume Number of results

368K 0Paid Search CPC Competition

$1.71 0.06

Traffic performanceUbisoft

Organic Search Volume Number of results

60.5K 25.9M

Paid Search CPC Competition

$2.87 0.01

Tom Clancy's: The division

Organic Search Volume Number of results

50.7K 0

Paid Search CPC Competition

$0.26 0.01

EAOrganic Search Volume Number of results

135K 914M

Paid Search CPC Competition

$0.54 0.02

Star Wars BattlefrontOrganic Search Volume Number of results

246K 48.7M

Paid Search CPC Competition

$0.34 0.34

Traffic performanceSONY Playstation

Organic Search Volume Number of results

22.2K 68.7M

Paid Search CPC Competition

$1.10 0.15

Destiny

Organic Search Volume Number of results

1.5M 176M

Paid Search CPC Competition

$0.78 0.13

Take-two Interactive Software

Organic Search Volume Number of results

2.4K 3.7B

Paid Search CPC Competition

$0.38 0.02

GTA

Organic Search Volume Number of results

201K 0

Paid Search CPC Competition

$0.23 0.01

Recommandations

- Increase the presence of Blizzard and World of Warcraft on social medias - Improve the accessibility (!), the SEO and the content- Keep the visitors- Increase the functions linked with traffics

Conclusion

• Continue to maintain the competitive edge over the current competitors.• To enter into new platforms to increase customer base• Try to enter new markets of Asia, Africa, South America to get new customers

Sources

• www.alexia.com

• www.semrush.com

• www.site-analyzer.com

• facebook.com

• twitter.com

• hastagify.com

• instagram.com

• google.com

Thank you