Argus Analyzer personal toolkit for Smart Home Product Managers

© 2016 Argus Insights, Inc. Confidential: Do Not Distribute Page 1Page 1

When I was a Product Manager, my challenges included external messaging that didn’t quite drive desired results & a constant battle gathering external unbiased feedback about myself & competitors

Well, we solve that problem with a personal toolkit specifically designed to measure all external messages and conversations as well as

turn consumer reviews into product and service insight

For example, a leading laptop maker used Argus analytics techniques to gather consumer sentiment from parents during the back-to-school window and develop a feature that coated

keyboards with an anti-virus film to improve safety for children

JD DillonMarketing & Ops

Dr. John FelandFounder & CEO

Techniques that are now available in the Argus Analyzer


Argus Analyzer SaaS Analytics Platform

• Designed specifically for Smart Home Product Managers• Searching for unbiased insight about consumer usage & behavior• Argus Analyzer is a personal toolkit w/ actionable external metrics & analytics• Providing a structured way to use consumer data for PM decisions• Unlike forecast-focused market consultants or brand-focused social media firms


Problem: Insufficient unbiased consumer usage & behavior insight

Statistics courtesy of 280-Group (Product Management Consultancy)

Product Manager is Product Owner

Desire better Mgmt & Eng influence

Need improved customer alignment

Use an agile development process

70%

42%

43%

69% Agile Process demands Continuous customer feedback cycle

Customer Alignment requires actionable consumer assessments & analytics

Influence improved w/ external messaging metrics & consumer review insight

Prioritization of work craves market and consumer insight to drive the product vision

Product Manager Survey Results: Product Manager Challenge:


Solution: Personal toolkit w/ external metrics & analytic methodologies

• Personal Toolkit– Immediate deployment without an “IT Business Requirements Document”– Intuitive usage doesn’t require all-day training, hours of self-help or designated “admin”– Instantly useful because of price points targeted at Individual or Manager level of authority

• External Metrics– >110K monthly unbiased read-time news feeds & data about you, competitive, & market messages– >14K monthly consumer reviews across dozens of sites, tailored for Smart Home insight – Unbiased building blocks for analysis and accountability regarding messaging and definition

• Analytic Methodologies– Separate the signal from the noise with simple filters and innovative DIY visuals– Use “action packs” designed to help build executive presentations

• Introducing the first SaaS analytics platform for Product Managers


Argus Analyzer: SaaS analytics platform for Smart Home Product Managers

• Argus Alerts – Customize e-mails to stay informed about breaking news and external online dialog regarding chosen brands

• Pragmatic Insights – Shape your marketing message with structured news & external conversation analytics bundles designed to provide consumer insight regarding you, your market and your competition.

• Behavioral Insights – Drive consistent product & service improvements using a suite of consumer review analytics developed to assist resourcing decisions and build standard executive briefings.

• Comprehensive Insights – Guide strategic decisions with detailed feature analytics and personalized graphical tools to display data and actual consumer comments engineered to define products and establish game-changing product initiatives. (Scheduled for a New Years release)

• Insight from Dr. John – Engage our expert analyst to receive action-oriented recommendations in a customized and personalized package to meet your needs for strategic customer-centered change management.

(Click the Icons to the left to learn more about a particular package)


Approach: structured consumer data analytics for PM decisions

Action

Methodology

Qualitative Behavior Analysis

Quantitative Acceptance Metrics

Data Curation for Spam, Duplicates, Scams

Market and Consumer Data Collection External news, conversations and consumer reviews

Separate signal from the noise for efficiency & accuracy

Measure effectiveness to drive organizational accountability

Consumer usage, competitive adoption, and predictive analytics

Proven workflows with action packs and proven analytical techniques

Influence executives, engineering, adjust messaging, product definition


Alternatives: market consultants or social media firms

• Market Consultants – Deep but not efficient– Examples: Parks & Associates, Gartner, Deloitte– Pros: understand some aspects of the market very well– Cons: no immediate impact toolkit to help product manager decisions

• Enterprise Social Listening Platforms – Broad but not focused– Examples: NetBase, Sprinkl, BrandWatch, Networked Insights, Radian 6– Pros: strong ability to search and process massive amounts of data– Cons: may contribute to brand blindness and not focused on Smart Home

• No alternative solution focuses on Smart Home for Product Managers


Argus Analyzer: Just a taste… (actual output)


Argus Analyzer SaaS Analytics Platform

• Designed specifically for Smart Home Product Managers• Searching for unbiased insight about consumer usage & behavior• Argus Analyzer is a personal toolkit w/ actionable external metrics & analytics• Providing a structured way to use consumer data for PM decisions• Unlike forecast-focused market consultants or brand-focused social media firms

• Choose your package from: http://www.argusinsights.com/argus-analyzer-is-for-product-managers/

http://www.argusinsights.com/argus-analyzer-is-for-product-managers/

© 2016 Argus Insights, Inc. Confidential: Do Not Distribute

Argus Insights Appendix


Argus AlertsCustomize e-mails to stay informed about breaking social media

chatter regarding chosen brands

• Solution– Keeps product managers informed regarding the trending real-time news– With direct external conversation and narrative about yourself and three competitors

• How it works– Customize to the brands you want to see with meaningful marketplace changes– Push e-mails with trending and unbiased stories

• Impact & Actions– Never miss impactful competitive news and avoid scouring the internet– Bring the consumer and market viewpoint into internal discussions

(Click the Icon to the upper right to return to the presentation)


Pragmatic Insights

• Solution– Provide actionable market intelligence and most shared content– With qualitative analysis and metrics regarding the entire market

• How it works– Choose from two dozen graphics designed to answer your questions about the market– With 110K mentions across 250 brands and thousands of Smart Home conversations– Free Bonus – Smart Home review trend graph taken from the “Behavioral” package

• Impact & Actions– Accountability for $100K+ marketing spend right message– Develop a weekly competitive KPI report for the marketing message

Shape your marketing message with structured news & external conversation analytics bundles designed to provide consumer insight

regarding you, your market and your competition.



Behavioral Insights

• Solution– Analyze consumer feedback about products and services from you and competition – With deep quantitative outputs from unstructured and raw consumer reviews

• How it works– Pick an additional two and a half dozen visuals measuring volume and Net Promotor Score– Built from 14K reviews of 1K products pulled from three dozen 3rd party sites – Free Bonus – Capability to select conversations from “Pragmatic” beyond the brand

• Impact & Actions– Impact and influence $500K+ development budget right product– Competitive analysis and correlate review quality & quantity with consumption

Drive consistent product & service improvements using a suite of consumer review analytics developed to assist resourcing decisions and

build standard executive briefings.



Comprehensive Insights*

• Solution– Delve deep into unsolicited consumer feedback about features and services– With details tailored to help regular definitional decisions within the Agile methodology

• How it works– Access to qualitative analytics with curated inputs regarding product and service– Specifics ranging from pricing and installation to Bugs and apps to Wifi and Z-Wave– Free Bonus – Customization of graphs and formatting

• Impact– Leverage consumer inputs into the $1M+ R&D budget right roadmap– Product planning meetings, executive briefings, and requirement documentation

Guide strategic decisions with detailed feature analytics and personalized graphical tools to display data and actual consumer comments engineered

to define products and establish game-changing product initiatives.

* Scheduled for a New Years Release(Click the Icon to the upper right to return to the presentation)


Insights from Dr. John

• Solution– Access the insight of a Recognized Smart Home expert, PhD, and keynote speaker– With years of experience and unparalleled analytical tools and methods at his disposal

• How it works– Call Argus Insights to find out the breadth and depth of custom work available – Outline requirements, multiple hours of individualized analysis, webcasts, in-person, etc.– Leverage the predictive analytics capabilities of reviews by correlating to consumer usage

• Impact & Actions– Optimization of both Marketing and R&D budgets with two orders of magnitude ROI– Change management initiatives, annual operation plan development

Engage our expert analyst to receive action-oriented recommendations in a customized and personalized package to meet your needs for strategic

customer-centered change management.



Options

Data & Analytics

Argus Analyzer personal toolkit for Smart Home Product Managers