App  Annie  Index:  2014  Retrospective  Top  App  Trends  of  2014    

 

 

 

 ©  App  Annie  2015  

 

App  Annie  Index:  2014  Retrospective  —  Top  App  Trends  of  2014  

Table  of  Contents  EXECUTIVE  SUMMARY……………………………………………………………………………...3  

TOP  APP  TRENDS  OF  2014……………………………………….……………………….............4  Trend  1:  Google  Play  Increased  Its  Lead  Over  iOS  in  Worldwide  Downloads……........5  Trend  2:  App  Superpowers’  Revenue  Soared  in  2014,  While  BRIC    Looks  to  Rock  in  2015………..………………………………..…………...…………....…...6  Trend  3:  Messaging  Apps  Extended  Their  Reach  as    Gateways  to  New  Audiences…………………………………………………………...…....7  Trend  4:  Travel  &  Transportation  Apps  Led  Surge  in  the  Sharing  Economy…..…………………………………………………………………….…....8  Trend  5:  Mobile  Video  Streaming  Moved  Up  in  Popularity  ...……….…………………....9  Trend  6:  Silver  Screen  Icons  Had  Sizable  Mobile  Impact...…….……………………….10  Trend  7:  Demographics  Skewed  Female  for  Social  Networking    and  Photo  and  Video……....………...……………………………………….……………..11  Trend  8:  ‘Super  Casual’  Gaming  Had  a  Superb  Year………..…………………………..12  Trend  9:  Local  Expertise  Drove  Music  App  Growth  in  2014…………………………….13  

TOP  APPS  AND  PUBLISHERS  BY  COUNTRY…………………………………………………..14  Worldwide……………………...……………………...……………………...………………15  Brazil……………………...……………………...……………………...…………………….17  China……………………...……………………...……………………...…………………....19  France……………………...……………………...……………………...…………………..21    Germany...…...……………...……………………...……………………...…………………23  Japan……………………...……………………...……………………...…………………....25  Russia……………………...……………………...……………………...…………………..27  South  Korea……….……………………...……………………...………………..………....29  United  Kingdom……………………...……………………...……………………...………..31  United  States……………………...……………………...……………………...…………..33  

TOP  COUNTRIES  AND  CATEGORIES  FOR  THE  iOS  APP  STORE…………….…………..35  Top  Countries………………………………………………………………………………...36  Top  Categories……………………………………………………………………………….36  

TOP  COUNTRIES  AND  CATEGORIES  FOR  GOOGLE  PLAY………………………………..37  Top  Countries………………………………………………………………………………...38  Top  Categories……………………………………………………………………………….38  

ABOUT  APP  ANNIE………………………………………………………………………………...39  

 

 

 

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©  App  Annie  2015 2  

 

App  Annie  Index:  2014  Retrospective  —  Top  App  Trends  of  2014  

EXECUTIVE  SUMMARY  

In  2014,  we  saw  mobile  apps  and  app  stores  rise  even  further  in  prominence,  making  us  

excited  for  new  opportunities  in  2015.  Over  the  past  year,  there  were  numerous  new  trends  

including  the  rise  of  ‘super  casual’  gaming,  explosive  growth  in  the  sharing  economy,  and  the  

emergence  of  messaging  platforms  as  the  dominant  option  for  publishers  looking  to  expand  

into  new  regions.  In  this  Retrospective,  we  will  reveal  and  discuss  a  variety  of  trends  to  help  

you  make  smarter  business  decisions.  

Some  of  the  findings  include:  

● In  a  year  that  saw  Flappy  Bird  take  the  app  world  by  storm,  single-­tap  ‘super  casual’  gaming  rose  to  prominence.  

● On-­demand  transportation  apps  enjoyed  massive  growth,  with  top  companies  Uber  

and  Lyft  riding  the  disruptive  wave  to  multi-­billion  dollar  valuations.  

● Following  the  evolution  of  messaging  apps  into  diverse,  multi-­functional  platforms,  they  

emerged  as  the  de  facto  avenue  for  foreign  and  domestic  publishers  looking  to  

distribute  content  to  large  audiences.  

Harness  the  power  of  these  findings  and  more,  in  addition  to  listing  of  the  top  headline  trends  

of  2014,  with  insights  into  the  top-­growing  countries,  categories,  and  app  stores.  

Thank  you  for  downloading  the  App  Annie  Index:  2014  Retrospective.  

 

 

 

 

 

 

 http://www.appannie.com/intelligence/  

©  App  Annie  2015 3  

 

App  Annie  Index:  2014  Retrospective  —  Top  App  Trends  of  2014  

 

 

TOP  APP  TRENDS  OF  2014  

 

 

 

 

 

 

 

 

 

   

 

 http://www.appannie.com/intelligence/  

©  App  Annie  2015 4  

 

App  Annie  Index:  2014  Retrospective  —  Top  App  Trends  of  2014  

1.  Google  Play  Increased  Its  Lead  Over  iOS  in  Worldwide  Downloads  

In  2014,  Google  Play  built  on  its  lead  over  the  iOS  App  Store,  amassing  nearly  60%  more  worldwide  app  

downloads  than  iOS.    

 

Figure  1:  Worldwide  iOS  vs  Google  Play  Downloads  

 However,  iOS  maintained  its  large  advantage  in  monetization,  generating  over  70%  more  yearly  app  

revenue  than  Google  Play.  However,  both  stores  experienced  strong  revenue  growth  in  2014.  

 

Figure  2:  Worldwide  iOS  vs  Google  Play  Revenue  

 

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