App Annie Intelligence Free Plan for Marketing Managers

As the app space gets more crowded, it’s increasingly difficult to acquire quality users. As a marketing manager, you spend much of your day brainstorming new keywords to drive organic growth or trying to measure your competitor’s marketing strategy.

App AnnieBuild a data driven app marketing strategy

App Annie can help you build a foundation for your app marketing strategy by discovering new keywords to inform your app store optimization efforts and by measuring the impact of competitor’s marketing campaigns to guide your own efforts. All with a free App Annie account.

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If you were a marketing manager for a retail app and considering adding the keyword “shop” to bolster ASO, our Keyword Search report can help you see what other apps rank for it. The top five apps that result are less competitive because they rank relatively low in the category; therefore, it may be easier for you to rank higher for the keyword. “Shop” may be a good candidate to add to your keyword strategy.

EvaluateEvaluate potential keywords to bolster ASO

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Alternatively, you can also use our Keywords report to evaluate potential keywords by analyzing the competition. Amazon dropped the terms “scan” and “compare” from their app name and added “shopping.” The app’s rank then skyrocketed, an indicator that the new keyword was more effective in boosting visibility. Similarly, you may want to consider avoiding “scan” and “compare” and adding “shopping” to your ASO.

DiscoverDiscover new keywords by assessing competition

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On the paid user acquisition side, you can guide your own marketing campaigns by assessing competitors. For example, Kohl’s ran a ten dollar loyalty point promotion to encourage downloads in September. Looking at our Rank History report, you can see a spike around the time the promotion ran — a strong indicator that the promotion was successful. Now you can inform your own strategy with a proven marketing tactic.

InformInform your paid user acquisition strategy

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✓ Prioritize keywords

✓ Estimate downloads needed to achieve your ranking goal

✓ Monitor competitor app store page updates

✓ Surface UA campaigns of your competitors

✓ Find your target users

✓ Select ad platforms aligned with your goals

ConclusionIn summary, you discovered two potential keywords to boost a retail app’s visibility and a new marketing tactic that can help build your user base.

All This & More with a Premium Plan:

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