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© 2015 IBM Corporation
Analytics at Scale: What you
need to know
© 2015 IBM Corporation 2
Webinar overview
According to a 2014 Forrester survey, you’ve probably found a way to successfully retain and organize your big data, but you’re only analyzing about 12% of it. Imagine all the business value you’re missing in that other 88%.
to discover new ways to effectively analyze all your data, and learn how you can profit from all the actionable business insights you’ll gain.
Fern Halper, TDWI Director of Research, Advanced Analytics Jane M. Hendricks, IBM Portfolio Marketing Manager, IBM Analytics, IBM Predictive Analytics Platform
Available on demand:
Wh
at
Wh
o
Wh
en
© 2015 IBM Corporation 3
What is analytics at scale?
Organizations need to be able to accommodate
the ever increasing amount of data.
© 2015 IBM Corporation 4
Coping with the data deluge Data is coming from many sources and is many formats.
Structured Unstructured
© 2015 IBM Corporation 5
Majority use their data warehouse on structured data
Many use dashboards, visualizations and some
predictive analytics
Big data analysis is not that advanced…
© 2015 IBM Corporation 6
…but interest in predictive analytics is strong
Analytics poised for growth
49%39% 39%
30% 30%20%
27% 46%35%
39%31%
40%
Time series Predictive Optimization Geospatial Simulation Stream analysis
Now 3 years from now
© 2015 IBM Corporation 7
What’s the difference between big data and
big data analytics?
Challenge: There can be so much data that performance degrades in traditional modeling environments.
Solution: Organizations need analytics that alter the internal structure of the data without changing its external behavior.
Big Data
Big Data
analytics
Big Data
algorithms
Real time
From untrusted sources
Sometimes dirty
Signal to noise can be low
Programmatic
Data driven
Lots of attributes
Iterative
Refactored algorithms
New algorithms
Analytics closer to the data
Open source: R, Python
© 2015 IBM Corporation 8
Addressing the Analytical Needs of the Business User
Exploiting Value From the Relevant New Mix of Data
Making Decisions At Point of Impact
Pervasive Analytics for All Problems
Breakthrough Analytics for All Data
Engaging Analytics for Everyone
Three themes are driving the IBM analytics strategy
© 2015 IBM Corporation 9
Collaboration and Deployment Services
Differentiated Analytic Solutions
IBM SPSS Predictive Analytics Portfolio
Predictive
Maintenance and
Quality (PMQ)
Predictive Customer
Intelligence
(PCI)
Counter Fraud
Management
(CFM)
Custom Applications
Data Collection Statistics Modeler and
ADM
Decision Optimization
Analytic
Server
Watson Analytics
© 2015 IBM Corporation 10
99%
Acceleration In Uncovering New
Images of
the Universe
1 Exabyte of Data Analyzed Every Day,
Twice the Amount Generated By
Global Daily Internet Traffic
>3,000
Dishes Integrated to Form
the World’s Largest
Radio Telescope
Research institute ASTRON will use streaming analytics to deliver
insight from world’s largest radio telescope
Case study: ASTRON