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© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential 1
Gregory Lewandowski, Robert John Lake
March 16, 2015
Analytics Rising…Plan for Success
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Cisco creates solutions built on intelligent networks that solve our customers’ challenges.
John Chambers’ (CEO) stated goal is to be the #1 IT company in the world
Cisco Systems Inc.
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Introduction
Gregory LewandowskiSenior Manager
Analytics CoE & Data Visualization (@lewandog)
Robert John LakeSenior ManagerAnalytics CoE
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Agenda
Introduction
Governing Body
Analytics CoE
Data Science
Lessons Learned
Q&A
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Gregory LewandowskiSenior Manager, GBS BI
Introduction
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Rapid Data Growth Leads to BI Challenges
Business Intelligence
Engineering
MarketingSales
Finance
Supply Chain
Human Resources
InformationTechnology
Custom BI solutions propagating within functions
1
BI skills dispersed in pockets throughout the enterprise
2
Inconsistent tools, processes, and approaches being used
3
Data multiplying in silos in offline tools and systems
4
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Journey to Analytics Excellence
Corporate InitiativeBusiness
Intelligence org formed under CFO
2009Corporate Initiative
Created global shared
services organization under COO
2012Analytics
COEAnalytics as
differentiator & driver of
growth for Cisco
2013Focus
Data Science initiative to develop skills to
capitalize on Analytics
2015
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Global Business Service – Business Intelligence
Vision: Accelerate Cisco’s competitive advantage by understanding the past, managing the present, and changing the future.
Enterprise information
management, data quality, architecture,
policy & governance
Governance
CoE for analytics, data
communication, and innovation
Analytics CoE
Establish and cultivate strategic
relationships with business
functions
Customer
Data supply chain,
solutioning & execution of
delivery services
Delivery
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
BI and Analytics Governing Body
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
SV
Ps
& V
Ps
Scope & Charter for Governing Structure
Steering Committee • Provide direction and sponsorship for company wide Business Intelligence priorities • Actively promote data driven decision making• Hold Operating Body accountable to commitments; serve as escalation authority.
Participation level: Sustaining 80+% active participation across high profile leaders of the Co. for 2 years
Quarterly cadence
Sr.
Dir
ec
tors Operating Committee
• Execute on direction from Steering Committee• Drive cross functional priority alignment• Facilitate change management & adoption
Monthly cadence
Steering Committee and Operating Body as Governing StructureRepresentation across all business functions
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
The Results!
• Raised prominence for BI and Analytics at Cisco
• Passionate Sr. leaders across functions steering direction for the Enterprise
• Change culture and drive Enterprise transformation mindset
• Yielded prioritization of key BI / Analytics initiatives across Cisco – Analytics CoE among TOP 5
Analytics CoE
1
Corporate Hierarchies; Master Data
Management & Governance
2
Application Consolidation &
Governance
4New Business
Models Enablement
3
Relationship Management (Customer,
Partner, Supplier, Employee)
5Top BI /
Analytics Priorities
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
Analytics Center of Excellence
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Data Supply Chain
Governance
Analytics
Community
Interpret &
Disseminate
Results
Foster Innovati
on & Drive
Culture Shift
Attract &
Retain Analyti
cal Talent
Branding value
of Analyti
cs
Analytics Vision: What the CoE DrivesAccelerate Cisco’s competitive advantage by understanding
the past, managing the present, and changing the future V
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Data Supply Chain
• Create a process for delivery of “analytics ready” data
• Nirvana (Data at Fingertips):
Near Immediate Access
48 hour turn-around
• Manage analytics platforms
• Extract, transform, load
• Cleanse & profile data [to a point]
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
Analytics is only as good as the data – Trust in data quality is paramount
Governance
Data Stewards
Leverage data stewards as subject domain experts
Feedback
Work closely with data governance team if new policies and/or access criteria is needed
Certified Data
The Analytics CoE will consume data from approved sources
QualityMonitoring quality with a business rules engine
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Analytics Community
• Established early credibility through DataViz community
• Carry this over for Analytics CoE
• Resource for industry best practices and up-leveling skills and techniques
• Virtual Community – bring together the multitude of Analytics teams within Cisco
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
Frame business problem, anticipated outcomes & value.
Assess data requirements and acquire data within
sandbox.
Deliver final reports and documents and
implement models in production
environment.
Develop data sets for testing, training &
production. Run test through model.
Identify key findings, quantify business value and create executive
summary.
Perform initial data analysis and formulate
hypothesis.
Repeatable Process for Data Analytics
Data AnalyticsProcess
Model Building
Operationalize
Model Planning
Discovery
Communicate Results
Data Prep
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
Foster Innovation & Drive Culture Shift
Drive change mindset across Cisco
towards analytics
Increase risk taking – Fail fast and fail
often, learn, move on
Provide opportunities for internal
development
Drive and reward disruptive innovation
Incorporate industry
perspective and outside-in thinking
Leverage contemporary
tools
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
Analytical TalentDefine Needs & Team Composition
Develop & Retain
Discover, Attract & Source
Define Roles
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Robert John LakeSenior Manager, GBS BI
Data Science
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
Data ScienceCritical Components to Accelerate Success
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
Rationale Services Customer Value
• How do we express value?
• How do we build a vendor strategy?
• Not about creating models and machine learning
• Focus on enabling value for our customers
• Time to first insight
• Time to return on Investment
• Less Complexity in maintenance
• Better scalability
• Availability of capabilities
• Creation of revenue
• Reduction of expenses
• Reduction of impact of Risk
• Change perception of their customers
Establish Analytics as a Service
Data ScienceCritical Components to Accelerate Success
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
Data ScienceCritical Components to Accelerate Success
Continuous Learning• To retain and enhance skills
• Develop a well-rounded skillset
• Designated career path
• Work with HR to document job and career definitions
• Align skills with academic / industry standards
• Prepare to drive strategic conversations
• Contribute further to the growth and acceleration of the company
• Learn to work effectively in small groups or pods
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
Data ScienceCritical Components to Accelerate Success
Cisco Data Science Program ApproachFrom Pervasive Knowledge (L0) to Expertise (L3)
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
Data ScienceCritical Components to Accelerate Success
The Solutions Room “AaaS” through analytics led conversation
•Hosting workshops
− Client led hypothesis discussions
− Rapid piloting and or solution development
•Providing a customer experience
− Showcase analytics capability to customers
•Hosting interactive Quarterly Business Reviews (QBRs)
− Dynamic QBR sessions
− Interactive discussion
•Collaboration environment for Data Scientists
•Visualization discovery room
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
Leverage Multiple Means to Increase AwarenessInternal & External Events, Industry Participation, Online Community
Maximum Return on InvestmentCost Optimized, Repeatable Model for Scalability & Process Improvement
Relationships & Expert SkillsHigh-Touch Client Relationship Management, Business Acumen and Technical Capabilities in a Single Team, Strong Vendor Strategy
Tangible ValueMake Money, Save Money, Make Business Partners Happy
Branding Value of AnalyticsDrive focus towards Analytics to accelerate Cisco’s competitive advantage
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
Lessons Learned
Must be able to show value along the way
Be prepared to find the unexpected
Speed is essential – get started now
Fail Fast, Fail Often, Learn &
Move On
Analytics Leads to Better Questions
Change is hard – Business relationships are critical to success
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
TOMORROW starts here.