Afghan media analysis March 2015

Insights of Data

Mediatrack record and monitor the TV transmission on 24/7 basis.Mediatrack monitor the top 15 TV Channels that covers more than 95% of total TV spend.

In Categories Government and Mobile Phone services category always remain at the top like Pakistan, but 3rd, 4th and 5th top categories are Banks and Construction Companies that is amazing.

Many Brands are Pakistan based or its media released from Pakistan like Unilever, Coke, Huawei, Samsung, etc. 6:00 PM to 10:00 PM is most popular and high rated time slots, 42% burning is between these time slots.

TOP 20 Categories

PHONE SERVICES

GOVERNMENT

CONSTRUCTION COMPANIES/MATERIALS

CHARITY ORGANISATIONS/WALFARE SERVICES

BANKS

PHONE SETS

JUICES / ENERGATIC/SHARBAT/SQUASHES

DETERGENT POWDERS

CARBONATED SOFT DRINKS

COOKING OIL & GHEE

READY TO COOK FOODS

SAUCES/MAYONIES/PICKLES

GAS/PETROL/LUBRICANTS/STATIONS

TRAVEL AGENCIES

SHAMPOOS

CHIPS AND SNACKS

TV SETS

AIRLINES

DIAPERS

BEAUTY CREAMS / BEAUTY MASKS

21%

14%

13%

5%

4%

4%

3%

3%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

TOP 20 Players

GOVERNMENT OF AFGHANISTAN

ETISALAT

MEMAR SHAHR CONSTRUCTION COMPANY

MTN

UNILIVER

AFGHAN TELECOM

ROSHAN CORPORATION

SAMSUNG ELECTRONIC

JAMIYAT HILAL AHMAR

THE COCO COLA EXPORT CORPORATION

GINSENG ENERGY DRINK

AZIZI BANK

UNICEF

SALAM TELECOM

KEHKASHAN BUILDER

SEHAT PRODUCT

HUAWEI MOBILE

AFGHANISTAN INTERNATIONAL BANK

HAYAT COOKING OIL & GHEE

SANYAI GHAZNAVI CITY

14%

9%

7%

5%

3%

3%

3%

3%

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

TOP 20 Brands

ETISALAT

SCC BUILDER

AFGHAN POLICE DEPARTMENT

MTN

ROSHAN CORPORATION

AFGHAN TELECOM

GOVERNMENT OF AFGHANISTAN

SURF EXCEL

JAMIAT HILAL AHMER

COCA COLA

AFGHANISTAN REVENUE DEPARTMENT

MINISTRY OF HEALTH

GINSENG ENERGY DRINK

AZIZI BANK

UNICEF

SALAM TELECOM

KEHKASHAN BUILDER

MZ SAMSUNG GALAXY STAR

AFGHANISTAN INTERNATIONAL BANK

HAYAT VEGETABLE OIL

9%

7%

6%

5%

3%

3%

3%

3%

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

TOP 10 Cluttered Programs by consumed time

PO

OL

SIY

AH

ME

RA

BA

KS

HIS

H

SH

UM

A-O

-MIL

LIO

N

GU

L S

IYA

H

WA

DI

GA

RA

K H

AA

DA

IN

TA

ZA

R A

FT

AB

AQ

IBA

T

SIL

A

AF

GH

AN

ST

AR

QIS

A H

AA

I Z

IND

AG

I

3%

3%3% 3%

2%

2%2%

1%1%

1%

TOP TV Channels by consumed time

ARIANA NATIONAL

TOLO TV 1 TV KHURSHID SHAMSHAD AREZU TV TAMADON LEMAR TV AYNA TV NOOR

20%

17%

15%

12%

10%9%

8%

5%

2% 2%

Hourly Airing Trend00

00-0

100

0100

-020

0

0200

-030

0

0300

-040

0

0400

-050

0

0500

-060

0

0600

-070

0

0700

-080

0

0800

-090

0

0900

-100

0

1000

-110

0

1100

-120

0

1200

-130

0

1300

-140

0

1400

-150

0

1500

-160

0

1600

-170

0

1700

-180

0

1800

-190

0

1900

-200

0

2000

-210

0

2100

-220

0

2200

-230

0

2300

-000

0

1%1% 1% 1% 1%

0%1%

5%

4%

5%4% 4%

3%

5% 5%

4% 4%

6%

8%

11%

12%

11%

2%

1%

Day Part Split by consumed time

AFTERNOON22%

EVENING14%

LATE NIGHT6%

LATE PRIME TIME3%

MORNING21%

PRIME TIME34%

Daily Airing Trend0

1/0

3/2

01

5

02

/03

/20

15

03

/03

/20

15

04

/03

/20

15

05

/03

/20

15

06

/03

/20

15

07

/03

/20

15

08

/03

/20

15

09

/03

/20

15

10

/03

/20

15

11

/03

/20

15

12

/03

/20

15

13

/03

/20

15

14

/03

/20

15

15

/03

/20

15

16

/03

/20

15

17

/03

/20

15

18

/03

/20

15

19

/03

/20

15

20

/03

/20

15

21

/03

/20

15

22

/03

/20

15

23

/03

/20

15

24

/03

/20

15

25

/03

/20

15

26

/03

/20

15

27

/03

/20

15

28

/03

/20

15

29

/03

/20

15

30

/03

/20

15

31

/03

/20

15

3% 3% 3%3%

3%

3%

3% 3% 3%

2%

2%

3%

3%3% 3%

3%3%

3%

3%

4%

4%

4%

3%3%

3%

2%

3%

3%4%

4% 4%

Bank Category- Share of Spend

AZIZI BANK31%

AFGHANISTAN INTERNATIONAL BANK24%

BAKHTAR BANK19%

KABUL BANK12%

MAIWAND BANK8%

GHAZANFAR BANK3%

AFGHAN UNITED BANK3%

Construction Companies

Share of Spend

MEMAR SHAHR CONSTRUCTION COMPANY

56%

KEHKASHAN BUILDER10%

SANYAI GHAZNAVI CITY7%

ONYX CONSTURCTION6%

ISTANBUL CONSTRUCTION COMPANY

5%

SHEHRAK KHAWAJA ROSH5%

OMAR GULESTAN RESI-DENTIAL & COMMERCIAL

BUILDER3%

SHEHRAK SAYED JAMAL-UD-DIN3%

SHOUKAT RAHEEM GARDIZI2%

DA SHAHEED SARDAR MUHAMMAD DAWOOD KHAN HOUSING PROJECT

2%

Detergent Category - Share of Spend

SURF EXCEL87%

NET LIQUID DETERGENT7%

WAHAB WASHING POWDER5%

NET WASHING POWDER2%

Cooking Oil & Ghee Category - Share of Spend

HAYAT VEGETABLE OIL65%

MOMIN VEGETABLE OIL21%

KHORSHID COOKING OIL10%

ROGHAN SAWER-AL-NAVEED COOKING OIL4%

Energy Drinks Category

Share of Spend

GINSENG ENERGY DRINK42%

POWER ENERGY DRINK20%

BOOSTER ENERGY DRINK12%

PARTY ENERGY DRINK10%

ONE ENERGY DRINK5%

SUPER COLA4%

MONA ENERGY DRINK3%

SUPER ENERDY DRINK3%

ORGAZMA ENERGY DRINK1%

Ready To Cook Category

Share of Spend

KNORR NOODEL73%

MAK PASTA22%

KHORRAM BEAN5%

Telecommunication (Phone Services)

Share of Spend

ETISALAT42%

MTN24%

AFGHAN TELECOM15%

ROSHAN CORPORATION14%

SALAM TELECOM6%

Telecommunication (Phone Sets)

Share of Spend

SAMSUNG ELECTRONIC62%

HUAWEI MOBILE28%

BLUE SONIC10%

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