Embed Size (px)
Citation preview
Analysis are based on Electronic media (TV, Radio)
Afghan media analysis – December 2013
GOVERNMENT
PHONE SERVICES
BANKS
CHAIN STORES
CONSTRUCTION
AIRLINES
HOSPITALS
CORPORATE IMAGE
INTERNET SERVICES
DIAPERS
COOKING RANGE
COOKING OIL & GHEE
MINERAL WATER
TRAVEL AGENCIES
SAUCES/PICKLES
JUICES / DRINK
HOTELS
FERTILIZERS/SEEDS
FOAM/MATTRESS
CANDIES
0%
5%
10%
15%
20%
25%
30%
TOP 20 CategoriesDec 2013
GOVERNMENT
MTN
AFGHAN TELECOM
ETISALAT
UNICEF
JAMIAT HILAL MUTEHAD
ROSHAN CORPORATION
EAST HORIZONE
AZIZI BANK
AFGHANISTAN INVESTMENT
JADOO TAB
BAKHTAR BANK
OSAKA APPLIANCES
GULBAHAR SHOPPING CENTRE
FAISAL BUSINESS CENTER
GHAZANFAR BANK
ONYX CONSTURCTION
SCC BUILDER
FINE MINERAL WATER
ARIANA AFGHAN AIRLINES
0%
5%
10%
15%
20%
25%
30%
TOP 20 PlayersDec 2013
GOVERNMENT
AFGHAN POLICE DEP
MTN
ETISALAT
UNICEF
AFGHAN ELECTION COMESSION
AFGHAN TELECOM
MINISTRY OF EDUCATION
JAMIAT HILAL MUTEHAD
ROSHAN CORPORATION
EAST HORIZONE
AZIZI BANK
AFGHANISTAN INVESTMENT
JADOO TAB
BAKHTAR BANK
ARIA CITY HOSPITAL
AFGHAN WIRELESS
OSAKA APPLIANCES
GULBAHAR SHOPPING CENTRE
FAISAL BUSINESS CENTER
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
TOP 20 BrandsDec 2013
1 TV
ARIANA
TOLO TV
AREZU TV
SHAMSHAD
SABA TV
TAMADON
AYNA TV
TOLO NEWS
LEMAR TV
OTHERS
0%
5%
10%
15%
20%
25%
30%
35%
40%
TOP 20 BrandsDec 2013
Sunday Monday Tuesday Wednesday Thursday Friday Saturday0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Week Day wise analysisDec 2013
After Noon12%
Evening Time19%
Late Night2%
Late Prime Time2%
Morning Time21%
Prime Time 44%
Day Slice AnalysisDec 2013
0000-0100
0100-0200
0200-0300
0300-0400
0400-0500
0500-0600
0600-0700
0700-0800
0800-0900
0900-1000
1000-1100
1100-1200
1200-1300
1300-1400
1400-1500
1500-1600
1600-1700
1700-1800
1800-1900
1900-2000
2000-2100
2100-2200
2200-2300
2300-0000
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Hourly Advertising TrendDec 2013
TV / FM Spending RatioDed 2013
Radio7%
TV93%
Pakistani Advertiser in Afghan marketDec 2013
37%
21%12%
10%
8%6%
5%1%
ONTEX BABY DAIPARSMOMIN OIL INDUSTRIESSAMSUNG ELECTRONICMUGHAL STEELCOLGATE PALMOLIVE MOBILE ZONEHOMEX PAINTSSHAMA BANASPATI
Category AnalysisMarket: AfghanistanMedia : ElectronicPeriod : December 2013
Telecom CategoryShare of Spend Dec 2013
AFGHAN TELECOM21%
AFGHAN WIRELESS7%
ETISALAT26%
MTN33%
ROSHAN CORPO-RATION
11% WASEL TELECOM2%
ARIANA AIRLINE21%
EAST HORIZONE46%
EMIRATES AIRLINE8%
FLY DUBAI AIRLINE
1%
KAM AIR9%
SAFI AIR-
WAYS6%
SPICEJET AIRLINE
4%
TURKISH AIRLINE6%
Airline CategoryShare of Spend Dec 2013
On Afghan Electronic media 8 Air lines were active where as in Pakistan only two airlines advertised, Turkish air and Bangkok Airline in December 2013.
For Queries-Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302 Fax: +9221 34576659e-Contact: [email protected] [email protected]/mediatrackpk
