A better data plan

A Better Data PlanCase Study on TELCOs

Present By: Mohammed Al BabeliBusiness Intelligence and Analytics System

For DECISION SUPPORT SYSTEM

Outlines

What is the TELCOs Customer Intelligence and Business Intelligence What are the main challenges for TELCOs? How can data warehousing and data analytics help TELCOs in

overcoming their challenges? Why do you think TELCOs are well suited to take full advantage of

data analytics?

What is the TELCOs

The TELCOs refers to mobile service providers (i.e Telecommunication companies)

Mobile service providers that helped trigger the explosive growt h of the industry in the mid- to late-1990s have long reaped the benefits of being first to market.

To stay competitive, these companies must continuously refine everything from customer service.

Customer Intelligence and Business Intelligence

Customer intelligence (CI) is the process of gathering and analyzing information regarding customers; their details and their activities, in order to build deeper and more effective customer relationships and improve strategic decision making.

organization collects from both internal and external sources. The purpose of CI is to understand customer motivations better in

order to drive future growth.

What are the main challenges for TELCOs?

In fact, companies face many of the same challenges ,these challenges include :

1. retaining customers2. decreasing costs3. fine-tuning pricing models4. improving customer satisfaction5. acquiring new customers 6. understanding the role of social media in customer loyalty.

How can data warehousing and data analytics help TELCOs in overcoming their challenges?

Help carriers secure or improve their standing in an increasingly

competitive marketplace.


Retaining customers trace the steps involved with each process

to understand points of failure and acceleration. improve the overall satisfaction with

onboarding new customers.


Decreasing costs Cost reduction is the process used by companies to reduce their costs and

increase their profits. Depending on a company’s services or product, the strategies can vary. Every decision in the product development process affects cost.

Companies typically launch a new product without focusing too much on cost. Cost becomes more important when competition increasesand price becomes a differentiator in the market.


Improving customer satisfaction Customer satisfaction is a term frequently used in marketing It is a measure of how products and services supplied by a company

meet or surpass customer expectation.


Acquiring new customers


Understanding the role of Social Media The expanding use of social networks

is changing how many organizations approach everything from customer service to sales and marketing. More carriers are turning their attention to social networks to better understand and influence customer behavior.

Why do you think TELCOs are well suited to take full

advantage of data analytics?

Questions ,,,?

Data & Analytics

A better data plan