Upload
enlynk
View
256
Download
1
Tags:
Embed Size (px)
Citation preview
SMALL DATA, BETTER
DATA
March 2013
1
Why “big data” isn't enough data
2
Why “big data” isn't enough data
3
4
Let’s start with a statement….
5
6
This statement….
7
Starbucks
8
9
Data is as good as what’s contained in it
10
Rubbish in
Rubbish out
Imagine finding useful data out of this
11
Its not impossible….we can scavenge
12
But we can
avoid
that task
By capturing and codifying useful
information.
13
Start with tagging the records with
metadata
14
Team/ Club: Manchester
United.
City: Manchester
Sport: Football, Soccer
Year: 2013
And a workable taxonomy
15
Team/ Club : Real
Madrid
City: Madrid
Sport: Football, Soccer
Year: 2013
So you can find the right information faster
16
Man U Vs. Real 2013
Remember …people..
17
18
Staff
Customers
Suppliers
Family & friends
Is why we even invest aside
from….
19
Profit Productivity
Time Fun
20
You see… to make healthy
profits you need fun,
productive, well informed
people who have a life
outside work
Information is simply an enabler
21
A tool to derive profitability, creativity and
time..
22
… that helps people not add tasks
Not costing a arm & a leg to implement
23