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Using NLP to help people write better English
FOXTYPE
( By: Alex, Scott, & Motoki )
Our writing tools use Artificial Intelligence to help everybody write better English.
1.
Company Purpose:
Team: 1st Gen Immigrants, Family Friends, All Technical.
Alex JiangPresident
Motoki WuChief Data Scientist
Scott LiCEO
2.
Founder: 50everydayWorked with 300 Tutors Founder: Airogami350k Messages / month
BS Industrial Design
Founder: Lingonautics.Venture funded NLP systems for Gov.
PHD Statistics unfinished
Decade of Data Science experience
Founder: ThePriceGeekacquired 250k users Founder: HelloBlock, 40m requests/month
Techstars Alumni
Founder: 50everydayWorked with 300 Tutors Founder: Airogami350k Messages / month
BS Industrial Design
Founder: Lingonautics.Venture funded NLP systems for Gov.
PHD Statistics unfinished
Decade of Data Science experience
Founder: ThePriceGeekacquired 250k users Founder: HelloBlock, 40m requests/month
Techstars Alumni
• Non-natives struggle with written communication. It hurts their confidence, and hinders their path to leadership roles at work.
• Good communication is integral for operating efficiently. As a result non-natives are at an inherent disadvantage.
3.
Problem:
"I labor to find the right words to convey my ideas."
“I’m scared about coming acrossthe wrong way and not getting thepoint across.” - Designer
“...emails make me feel anxiety and tension, they take a long time for me to write.” - Developer
“… I want to know how a nativewould write this.” - Entrepreneur
4.
User Interviews:
Tianhu
Rajnish
Zhao Xu
• Our NLP tech can re-write any sentence to be more concise, readable, and match the tone you want to convey. No one else has created reliable sentence generation.
• By offering users visual scores for things like Tone and Politeness writers can focus on their ideas, and not be paralyzed in how they should express them.
Solution: Assisted Writing with Artificial Intelligence.
5.
Tone Check: How will the reader interpret
my tone?
Improved Readability: “Can the reader easily understand my point?”
Rephrasing/Translation“How can I phrase this better?”
Features:
Chrome Extension. Conveniently enhances users existing
experience. Highlight text to get sentence information.
6.
Form Factor - We build apps where people write.
In Browser Editor that offers real-time fixes for user’s writing.
Users can also paste in text to analyze their writing.
Press Links : bit.ly/Fox-Press
7.
“… check the tone of the language you'reusing, and point out any trouble areas … If allonline posts used this tool, the world wouldbe a much better place.”
“simple to use … I love this idea … so youavoid unnecessary rudeness”
“useful tool that should help you think aboutreviewing important emails before sendingthem along”
Solution Feedback:
Traction: 550k queries, 77k users, 3 weeks after launch.
8.Oct 10 Oct 14 Oct 21 Oct 28
Web-App Users 77,000+
Queries 596,000+
Emails 4,300+
Query = When a user parses a sentence*
9.
Opportunity Size:
SOM Domestic: Non-Natives who write heavily in their occupations.
Data from Census Bureau & ONET : $277,941,219
SOM International: Sales Force of Top 10 Exporter Countries :
Individuals (Sales Personnel): 1,191,692 (People) / Market: $357,507,450
SAM: Word Processor Market: est: MS writing software revenue.
Office: $19,800,000,000
Word: (25%) $3,960,000,000
Total Addressable Market: International Total: (Worldwide: Asia + Europe + South America) = 420 millon people
Rate: Microsoft Office gets 35M downloads a year. ($700M)TAM
SAM
$635M
$3.9B
420M People
SOM
11.
Model: Freemium SaaS for individual
professionals. All features are free for 14 days.
$30/month for unlimited usage.
Extensions/Plugins: Gmail, Google Docs,
Zendesk, Salesforce, MSWord etc ...
Rationale: Faster customer development and
product release cycle.
Model #1: Custom/bulk pricing for team
integrations/APIs. Targeting:
– customer support and sales teams of
– BPOs in Philippines/India, and
– non-English U.S. exporters
Model #2: Licensing to CRM systems (e.g.
Zendesk, Salesforce, Intercom).
Business Model
10.
Stage 1: Individuals Stage 2: Enterprises
• Model: Freemium + SaaS. 14 day free trial of our Editor or Chrome extention. “Invite friends for more time.”
• $30 Per Month $300 per year. (20% Discount)
+• Enterprise / Team Pricing availible. 30-40% discount per seat.
• Custom enterprise integrations available.
Pricing + RM:
11.
Free Plan
14 Days Free - All FoxType Products
-Personal Plan-
$30/m + $300/y
Enterprise Plan
$16-$20 a User - e.g. $600/m = 30 Users
We were featured on @Midnight (NSFW)
Results of Early Growth Work:
12.
• Content Marketing: through our webapps. Users
visit our webapps to experience/test Foxtype
features. (We’ve driven 250k users to previous
apps with content marketing.)
• Influencer partnerships: Offer yearly
subscriptions for reviews and coverage. Influencers
endorse us. Hiten Shah shared us on Product Hunt
• Dist. Through Schools and Enterprises: We
crawled a list of 10,000, we’re experts in extracting
contact info. We’ll contact small businesses and
startups while using an automated sales process.
Acquisition Model
Detailed Sheet : bit.ly/FoxFinance
FS=$2k/m
Development Schedule + Projections:
Team
Product
CustomersIndividuals:
1000 Sign-ups a week.
User-Test on 8-10K signups.
Optimize retention.
Revenue positive 600-800
monthly consumer plans sold.
Trial enterprise plans.
Customer-SupportBPO trials.
1,500 Paying customers at $20
per month. 3-5 Enterprise-Clients
using API.
Enterprise Trials: onboard larger
company’s BPO + support-teams.
Tech-Demos.Backend
developed 95%
Launch Chrome + Gmail
Extension.
Build Editor + integrations with
Google Docs.
Integrate with enterprise-apps.
Salesforce.
Integration: Zendesk.
Custom enterprise apps.
Close round. build Chrome
Ext.
Costs: $6k/Month
Costs: $9k/Month
Costs: $16k/Month
Costs: $23k/Month
Burn: $32k/Month
Hire contractor: Front-End.
Hire Data Scientist #1.
Hire Data Scientist #2.
Hire full-Stack #1.Start building sales team.
2015 Q4 2016 Q1 2016 Q2 2016 Q3 2016 Q4 2017 Q1
Revenue: $18k/mUsers: 14k
Revenue: $8K/mUsers: 7.8k
Revenue: >$1k/mUsers: 2k
Revenue: $38k/mUsers: 29.6K
Revenue: $76k/mUsers: 65K
Revenue: $153k/mUsers: 143k
15.
Competition: We go beyond Spelling and Grammar.
14.
FOXTYPE
Spelling
Grammar
Tone*
Readability
Rephrasing*
•English is the language of global business, but most of us aren't professional writers. We struggle with things like tone and being concise.
For the 400m non native English speakers, it's even harder.
With 'Natural Language Processing', we can help hundreds of millions of people communicate clearly and confidently.
15.
Overall Vision, AI Assisted Writing for Everyone.
To Close...
16.
"America was built on immigrants. Today it’s impossible
to satisfy Silicon Valley's appetite for engineers and
scientists with people born here."
-Michael Moritz
