In the present day world where the peer-to-peer competition is nothing short of being cut-throat, it means a lot to stand out. Building a personal brand is not just about having presence on Social Media Channels. Its about how you influence others. A personal brand is similar to a "Company Brand". You need to be associated on an emotional level. More than just a name, you have to become an icon! Here, we just go through the basics of the Whats, Whys and Hows of Personal Branding in a gist.