Welcome to The Training Program

Web Site Domain

When you start thinking of doing a business through internet, the first thing that you think about is your website domain name. Before you choose a domain name, you should consider the following:

Who would be your target audience?What will make your business idea

unique or different from everything else that is already available in the market?

What is SEO?SEO stands

for Search Engine Optimization. SEO is all about optimizing a website for search engines.

SEO is a technique for:designing and developing a website to

rank well in search engine results. improving the volume and quality of

traffic to a website from search engines.marketing by understanding how search

algorithms work, and what human visitors might search.

How Search Engine Works?

Search engines perform several activities in order to deliver search results.

Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider

Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved.

Calculating Relevancy - search engine starts calculating the relevancy of each of the pages in its index to the search string.

Retrieving Results - The last step in simply displaying them in the browser.

Search engines such as Google and Bing! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

the minor differences b/ws their relevancy algorithms lead to major changes in results relevancy.

What is Search Engine Rank?

When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.

SEO is the process of designing and developing a website to attain a high rank in search engine results.

What is On-Page and Off-page SEO?

Conceptually, there are two ways of optimization:

On-Page SEO - It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.

Off-Page SEO - It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.

SEO Factor

On-Page SEO Off-Page SEO

Domain name SEO Directory Submissions

File Name SEO Social Bookmarking

Title SEO Blog Commenting

Meta Tags SEO Forum Postings

Header Tag SEO Article Submisions

Anchor Text SEO Press Release Submissions

Image Tag SEO Local Business Listings

Footer SEO Search Engine Submissions

Keyword Denstiy, Proximity & Prominence

Social Networking

HTML Code Optimization

SEO - Tactics & Methods

White Hat SEO - Techniques that search engines recommend as part of a good design.

Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

It does not involve in any deception.

It ensures that the content a search engine indexes, and subsequently ranks, is the same content a user will see.

It ensures that a web page content should have been created for the users and not just for the search engines.

It ensures good quality of the web pages.

Always follow a White Hat SEO tactic and do not try to fool your site visitors. Be honest and you will definitely get something more.

Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.

Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called metatag stuffing.

Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stuffing.

Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages.

SEO Process

Optimized Keywords

A keyword is a term that is used to match with the query a person enters into a search engine to find specific information. Most people enter search phrases that consist of two to five words. Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive.

The following concepts related to keywords, help in optimizing the keywords on a web page.

Keyword Frequency - if you repeat a word too many times, you are be penalized for "spamming" or keyword stuffing.

In general though, repeat your keyword in the document as many times as you can get away with, and up to 3-7 times in your list of metatags.

Keyword Weight - It refers to the number of keywords appearing on your web page compared to the total number of words appearing on that same page. Some search engines consider this while determining the rank of your website for a particular keyword search.

By keeping the overall number of words to a minimum, you can increase the "weight" of the keyword you are emphasizing.

Keyword Placement Where your keywords are placed on a page is very important. For

example, in most engines, placing the keywords in the Title of the page, or in the Heading tags will give it more relevancy. On some engines, placing keywords in the link text, the part that is underlined on the screen in a browser, can add more relevancy to those words.

Best Places to Put Keywords Here is a list of places where you should try to use your main

keywords. Keywords in the <title> tag(s). Keywords in the <meta name="description">. Keywords in the <meta name="keyword">. Keywords in <h1> or other headline tags. Keywords in the <a href="http://yourcompany.com">keywords</a>

link tags. Keywords in the body copy. Keywords in alt tags. Keywords in <!-- insert comments here> comments tags. Keywords in the URL or website address.

Finding Keywords There are many different ways to find keywords for your website.

Some good keyword ideas are:

The potential words, people would use to find your product or service.

The problems that your prospective customers may try to solve with your product or service.

Keyword tags on competitor's websites. Related search suggestions on top search engines. Using an online tool such as Google Keyword Tool. Pay attention to stemming for your keywords - particularly

to what the root word is and what Google considers to be a match for that word, when optimizing pages over time.

You can do brainstorming to identify correct keywords for your site.

Choosing primary & secondary keywords

Level 1 represents the site’s home page: we’re targeting laptops.Level 2 represents the site’s category pages: you can see laptop chargers is the first category in the list.Level 3 represents the product page or sales page for each brand of charger.

When I run a broad search on laptop chargers I see terms such as:

●laptop chargers

●toshiba laptop chargers

●universal laptop chargers

http://www.wordtracker.com/academy/keyword-research/getting-started/keyword-structure

What is robot.txt file? Basically the purpose of creating a robots.txt file is to

improve site indexation by telling search engine crawler to only index your content pages and to ignore other pages (i.e. monthly archives, categories folders or your admin files) that you do not want them to appear on the search index lest it leads to the problem of duplicate content.

In layman term, it means that you can’t have two or more pages with the same content words for words. Google will just ignore the duplicate contents and not list them in the index. If your blog is new, the last thing you’ll ever need is not to be in Google whitelist, so to speak.

What is a Sitemap? While Robots.txt instructs search engines which parts of

your site to exclude from indexing, a Sitemap tells search engines where you’d like them to go. From a search engine perspective, sitemap is useful for better and faster indexing while a plain HTML sitemap with the use of plug-in provides ease of navigation for your visitors.

For Search Engines – If you are on WordPress, install Google (XML) Sitemaps Generator which will generate XML-Sitemap supported by most of the search engines.

For Your Visitors – Clean Archives Reloaded generates a list of your posts sorted by months for better navigation.

BacklinksIf any website on the web links back to your website then it is termed as a "backlink" . It is an extremely important and the "most used“ seo term in the search engine optimization industry. Google ranks webpages by evaluating websites based on a mathematical formula known as "PageRank" which counts the numbers and value of backlinks to a website. The greater the quality of a backlink, the higher you will rank on Google provided that all the other ranking factors are also maintained well. In short, one of the most important Google ranking factor is backlink. Other names of Backlinks: Incoming links, Inbound links, Inward links

How a site gets backlinks?The web rests on content. Each and everyone out here is looking for valuable content which provides answers to their never ending queries. Numerous webmasters provide content on their website based on a particular niche. Some content may be good while the others are satisfactory. The good contents have the magical ability to get backlinks because people are more willing to link to a website which has useful content for its readers. In this way, site's gets backlinks either knowingly or unknowingly. Apart from this method there are several other methods for link building

Link Building

What is Link Building?The process of creating backlinks to your site is known as link building. Link building is more essentially “backlink building”. If any other site on the world wide web provides a link to your website then this is termed as a backlink. The more the backlinks, the more the popular is your site. This process of building backlinks to your website is known as “link building”. Methods of Link BuildingLink building is a continuous effort and must keep going. There are several methods of link building and these are discussed below:- Directory Submission, Article Submission, Social Bookmarking, Blogging, Getting Links from Business PartnersPlease note:- Building too many links this way may get your site penalized.

Link Building

WHAT IS LINK POPULARITY? Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web. Building links is one of the most important factors in getting top placement on the major search engines.

WHY ARE LINKS SO IMPORTANT? Inbound links are one of the most important factors for getting a high keyword ranking, Outbound links to quality and pertinent site are important as long as they add value to the site visitor experience. It’s not the quantity of links, but the quality of those links which is very important.

Inbound & Outbound Links

Inbound links : A Link from a site outside of your site. Inbound links means send visitors to your site, generally this is seen as good think for SEO. Outbound Links : A link to a site outside of your site. Outbound links means send visitors away from your site. Generally avoid those things. For example( link exchange).What is Link Popularity? Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web. Building links is one of the most important factors in getting top placements on the major search engines Why are links so important? Now a days, inbound links are the one of most important factors for getting a high keyword ranking, the most search engines are ranking their search result based on the link popularity from your site. Not the quantity of links, but the quality of those links is important.

Types of Link Building

One way link buildingThis is the most important type of link and is the most harder to obtain. If any site on the web is pointing back to your site without asking for any link in return then it is called as one way link building.Example : Site A points to B, C, D, E etc. Two way or Reciprocal link buildingUnder this type of link building, two similar (websites belonging to the same category) web sites exchange links with each other. The concept is “You point to me and I will point to you”. This type of mutual link building is the most common type of link building and is the most easier to obtain. This method has become outdated and is no longer followed.Example : Site A points to B and in return Site B points to A.Three way link buildingUnder this method, a site links to your website in return for a link that is placed on a third website.Example : Site A points to B and in return Site B provides a link back to site A from Site C.

Off-page Optimization

Off-site optimization includes the following major components 1. Directory Submission 2. Social Bookmarking3. Article Submission4. Forum and Blog Posting5. Blog Creation6. Comment Posting7. Press Releases8. Social Networking9. Video Submission10.Classified ads

Directory Submissions Directory submission is the process of submitting site URL

to web site directory. The process is not merely filling the form at directory submission page but also involves more than this. It is basically a website submission service where your website is added to the proper category in a searchable online directory which enhances your site’s visibility and creates relevant inbound links to your website.

Benefits of Directory Submission: Higher Position In The Search Engine Results Increased Click Through Traffic Directory submissions provide increased link popularity. Getting listed in major search engines. Increased visits from search engine robots. Increased visibility in search engines.

Why We submit in directories?

To get your website indexed One way links The targeting of keywords and phrases Traffic (not such an advantage with most

directories) Most directories are free to submit to Directory submission is one of the best methods to

get popularity for your website. Keyword placements and effective marketing

efforts to make your site gain popularity and traffic.

Through directory submissions your website services are exposed to wider range.

Checking of Directory Listing Approval

Last but not least to check the approval of website submitted.

Checking back in a few weeks to see if the site has been added to the directory.

This is necessary as in many cases directory editor do not inform about the accepting of

website submission.

Advantages

It save time and energy you spend in filling add form, search for directories and there categories.

It provides one way inbound links to your website from theme based category.

It drives relevant traffic to your site which converts into sale.

It helps in fast indexing of your site in search engines.

It helps in improving you search engine ranking.

Article Submissions Articles are the better way to promote the products

and services. In the articles we can provide information to users about specific products. Articles can be used as a promotional tool for marketing the web site. With the help of articles the general or specific details related to the site or product or any services that you are providing through your website can be promoted directly.

Benefits of Article Submission: Article submissions are a powerful technique for

adding additional readers to your blog. Articles provide powerful inbound links to your

blog or website, adding strength in the search engines. Articles have good source of free advertising to gain

more exposure to the products & services.

Social Bookmarking Social bookmarking is a way of sharing sites or pages of

a website that we come across with the online community. The ability to save and categorize a personal collection of bookmarks and share them with others, Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others.

Benefits of Social Bookmarking: As many times Bookmark saved is better, as this

add value to the website’s products because people like it and saved it to use in future.

Social Bookmarking sites help to flow visitors from all over the web.

This system offers the facility to rank a particular resource on the basis of number of times it has been bookmarked by the users

Blog Submissons Blogs are a way to share facts, ideas and opinions directly

between people. A blog is an online journal where users post thoughts, comments or news in a chronological format. Updates are often frequent and done on a regular basis.

Blog Submission benefits : Relevant and meaningful content plays a vital role in

increasing website traffic. Submitting your blog to selected reputable blog

directories will increase its visibility significantly, and will improve its ranking in search engines.

Through blogs you can highlight the services and products offered by your business in the most effective way to your potential customers.

Get quality one way links easily. Blog posting helps to generate one way links of high quality for your website.

Blog Promotion

1.Blog Commenting2.Article Marketing3.Guest Blogging4.Use of Social Sites5.Forum Marketing

RSS Feed RSS is “Rich Site Summary” or “Really Simple Syndication” is the

name used for web based feeds that could be publish frequently as updated web content onto websites and blogs. An RSS feed is a resource that shows the latest content from a source and the main thing about RSS is that it automatically updated. By submitting an RSS feed to different directories, you provide another way for your blog content to get syndicated and to distribute your backlinks. By submitting the RSS feed you will get below benefits:

Reaching new viewers through syndication Improved SEO Easier way to communicate rather than email An additional way to communicate with your customers

Press Releases

A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments.

Benefits of Press Release: It increases online publicity of goods & services. It increases your downloads and sales. Having press releases in the search engines will generate

more traffic to the website. It gives value to the website by getting links in the press

releases.

Role of Off Page Optimization FactorsWhat matters most..

Which websites link to youNumber of websites linking to youGoogle PageRank (PR) of the website

linking to youAnchor text used in the link linking to youNumber & type of links linking to the

website linking to you Whether or not the websites linking to you

are deemed by Google as authority website