QUIZ 2

ADV 410

JENNIFER KREGER

Undercover Copper

Situation

The Leicester police department has been revealed as having several officers not abiding by official rules.

Officers are not doing their job or taking their job seriously. They are reported as playing games instead of making rounds First hand proof from undercover journalist

Objective

To inform the public that this misbehavior has been recognized, and is unacceptable.

To inform the public that measures will be taken to ensure that their tax dollars are being used to provide ultimate safety.

Audience

Habitants of the town of Leicester Other police departments and police officials

Strategy

To clear the image of the police department, ensuring the public that standards are being increased and changing the actions of police men and women is key to providing ultimate safety in the town of Leicester.

Tactics

A press release showing measures being taken to improve police department daily habits, and stating that supervision will be increased.

Trainings for police department on the issues of emergency: specifically rape

Holding mandatory events to have the police department become more involved in the community Working with children Working with women’s rights through rape prevention

Timetable

Supervision increased immediately Trainings developed immediately Community involvement to begin within the month,

and continuing

Budget

There will not be a very large budget needed for the changes.

Evaluation

“secret shoppers” will be visiting the police departments randomly to assess changes in the behaviors of those on duty

Degree of community involvement Public surveys after emergencies to see how quickly

emergency was responded to as well as rating police officer.