The Role of Rhetoric in Study Abroad Outreach and Advocacy

A presentation by Jennifer Dodge

Introduction

I studied abroad … and everybody else should, too!

The Context

Unfortunately,few students study abroad

(IIE, 2015)

...but change is underway.

The Findings

Social Media

Content Strategy

Outreach

Advocacy

Print Media

CommunicationsOrganiz

eManage

LeadCreate

Design

Publicity

TeamOnline

Blog

WriteCollaborate

Digital

Plan

Website Message

“ ”DevelopBuild Maintai

nDistribute

TrendingRespond

Promote

Input

Engage

Dynamic

Press

Campaign

Program Providers

The SectorsAdvocacy

Organizations

University Departments

StudyAbroad

Program Providers

Program Providers

(AIFS, 2016)

• Focus: Potential Students, Alumni

• Appeals: Pathos, Ethos

Advocacy Organizations

• Focus: Sponsors, Affiliates, Students

• Appeals: Logos, Ethos(IIE, 2015)

University Departments

• Focus: Potential Students

• Appeals: Pathos, Logos(UMASS, 2015)

A presentation by Jennifer Dodge

The ImplicationsPortfolio… Content Strategy Multimedia Capability Audience Diversity

Career… Graduate School Additional International

Experience.

Thank You!

Questions?

• AIFS (Director). (2016). Ask An AIFS Alumni - Three Words [YouTube Video]. Retrieved from YouTube: https://youtu.be/V5bj4R2WQso

• IIE. (2015). Open Doors Data Highlights. Retrieved from Institute of International Education: http://www.iie.org/Research-and-Publications/Open-Doors/Data/Infographics

• UMASS. (2014). International Opportunities Expo. Retrieved from University of Massachusetts Amherst: https://www.umass.edu/events/international-opportunities-expo

• UMASS. (2015). International Programs Office. Retrieved from University of Massachusetts Amherst: http://www.umass.edu/ipo/

• YazeinaDaze. (2015). AIFSAbroad. Retrieved 2016, from Instagram: https://www.instagram.com/p/8zPN1Fq9gO/?taken-by=aifsabroad

Image Credits