Project Workflow & Training Guidelines

ABOUT ‘mRUPEE’ MMP Mobi Wallet Payment Systems Limited (MMPL) is a fully owned

subsidiary of Tata Teleservices Limited. MMPL’s flagship product is a Mobile Money Order and Semi Closed Wallet – launched under the brand name “mRUPEE”. MMPL is authorized by the Reserve Bank of India (RBI) to set up a semi closed wallet.

mRUPEE - your money on your mobile, is a revolutionary new-age service that gives you the convenience to do various transactions through your mobile phone. It is also a safe alternative to carry cash/card. This unique service converts your mobile phone into a mobile wallet that enables you to: Send money to your family & friends - bank account and mRUPEE mobile wallet, Shop online & Make payments of bills & services.

PROJECT OBJECTIVE The objective of this Project is to popularize and

improve the acceptance of mRUPEE Wallet as a mode of payment among various merchant categories. Since mRUPEE is a newly launched product, the ultimate aim is to gain a foothold in the market and activate the usage of this Product among both sellers & buyers.

PROJECT TASKS &

EXPECTED OUTPUT

STEP 1Identify target

businesses around your locality as

per given categories

STEP 2Pitch mRUPEE as

an alternative method of

accepting payment

STEP 3Get them to Fill a

KYC Form & Collect POI & POA Photos

STEP 4Put a mRUPEE

Sticker at a high visibility, high

footfall location within the outlet 

STEP 5Submit all the

Form Details, Pics, Sticker Proofs, etc.

via POI Mapper App

If Interested,

mRUPEE Merchant

Alliance System

CONDUCT SECONDARY RESEARCH TO IDENTIFY POTENTIAL MERCHANTS.

Step 1

WHO SHOULD YOU TARGET?

Merchants for

Meal Pass

Restaurants

Food Courts

Canteens

Bakeries

CoffeeShops

Ice-creamParlour

s

Sweetmeat

Shops

Juice Parlou

rs

Target Merchants

whose Businesses

fall into the

following categories

ONLY:

WHO SHOULD YOU TARGET?

Merchants who accept Sodexo Meal Vouchers. Any decent restaurant which is visited by the corporate

crowd – i.e., a restaurant with a menu card, seating place of 15 people, immovable and hygienic.

Merchants should be located near Corporate Houses/ Office Hubs.

Merchants located in the areas surrounding IT Parks should be actively targeted.

HOW TO LOCATE THESE MERCHANTS?

1. First, identify the Major Corporate Hubs & IT Parks around the City via Google Search. Examples :-

Connaught Place in Delhi, Sector 125 in Noida, Cybercity in Gurgaon.

DLF Ramapuram, Ascendas, Tidel Park, RMZ Perungudi, SP Infocity, in

Chennai

2. Next, go to listing sites such as Zomato & JustDial to locate Food Outlets (as per categories mentioned) in & around these areas.

3. Finally, to locate Merchants who accept Sodexo Vouchers – Use Sodexo Outlet Locator available online.

PREPARE YOUR TARGET LIST Put down the details of all identified

merchants in an excel sheet. The information you should have are: Name of the Business Complete Address Contact Number Email ID (If Any) Operation Timings

PITCH mRUPEE TO TARGET MERCHANTS

Step 2

Call & Take an AppointmentFirst, make an introductory call to the prospective merchants

based on your secondary research:

Hi, I’m calling from mRUPEE Wallet - A 100% subsidiary of Tata Teleservices. May I speak to the Owner/ Manager?

mRUPEE Mobile Wallet is similar to the process you follow for accepting Sodexo Coupons. However, it offers much more benefits than Sodexo or other such products in the market.

If you would be interested in this product, I would like to come & meet you in person to discuss this product in detail and how you can benefit from it.

Are you available for the same sometime today/ tomorrow?

Pitch the Product Visit the merchants on the scheduled date & time. The expected output of this meeting is to convince the merchant to get

onboard & accept mRupee Wallet as a mode of transaction for customer payments for his/ her business.

Begin the conversation by asking a few questions:― Are you familiar with the concept of Meal Vouchers/ Coupons?― Do you accept any such Vouchers here? From Sodexo, Ethernet, etc.?― What are the common issues you face while accepting vouchers as

payments from customers, or while encashing them? Next, Use the information in the following slides to give the

bigger picture to the merchant & to handle any queries.

What are Meal Vouchers? Meal vouchers are paper or card based vouchers given as a benefit to employee by the employer to have meal at eatery.

The meal vouchers enable purchase of food products and non-alcoholic beverages to the employee.

The issuers of meal vouchers have predefined tie ups with merchants (places where these vouchers can be used).

Meal vouchers used to bring transparency for the employer, employee, merchant and concerned regulating authority.

Meal voucher are part of an employee’s cost to company.

According to Income Tax Rule 3(7)(iii) of 1962 vide Meal vouchers provided by the employer to employee enjoy income tax benefit.

Existing Trends For Meal Vouchers

In 2011 India had around 10 lakh meal voucher users with a market size of Rs.2000 Crore.

Meal vouchers benefit is limited to only 0.03% of the total tax payers in India.

Meal voucher market is monopolized by select few providers.

Close to 10,000 merchants across India accept paper based meal vouchers

Paper meal vouchers support only offline transaction.

Physical nature of paper based meal vouchers limits the penetration of meal vouchers despite giving tax benefits.

About ‘mRUPEE’ Wallet

TATA Teleservices Limited has launched a Mobile Wallet Service called - mRupee, which combines the convenience of

mobile phone wallet and meal vouchers into a single

app!

mRUPEE works as one stop solution to all mobile related payments.

It replicates the structure of physical wallet into a single app on your mobile and internet.

More about ‘mRUPEE’ Wallet

mRUPEE semi-closed wallet ecosystem caters to most daily payments such as: Ordering food – Online or Offline Booking cab Merchant payments Utility payments Ecommerce

Disadvantages Of Meal Vouchers/ Coupons

FOR EMPLOYER

• Coupons are only for one time use and not reloadable

• Difficult to manage logistics

• Physical distribution and redistribution of coupons are tough to maintain

• Pilferage & reconciliation issues easily arise

• Managing different denomination

FOR EMPLOYEE

• Higher chances of coupons being misplaced

• Inconvenient to carry thick booklets

• Unable to track expense

• Difficult to facilitate exact change

• Acceptability limited to offline merchants only

FOR MERCHANT

• Difficult to access more customers

• Settlement management issues

• Managing voucher expiry

• High MSF• Reluctance to accept

paper vouchers• Reconciliation issues• Lack of support for

unorganized sector

Why should Merchants Partner with mRUPEE?

mRUPEE’s Value Proposition is to bring incremental and sustainable revenue for the merchant. Increased Footfall

― Associating with mRUPEE meal vouchers will increase footfalls at the outlet, as we list all our partners in our directory for our users.

Higher Business― Meal voucher holder is an assured customer as they have meal

money in their wallet, which needs to be redeemed. We bring not just traffic to your outlets, but people with ready spending power via their meal voucher

Customer Loyalty― As Meal voucher is given on regular basis, a loyal set of customers

will come to your store for redemption. TCS backed platform for MIS reports. Access to reports and hence ease of reconciliation

Why should Merchants Partner with mRUPEE?

Additional Corporate & Customer base:― TATA’s continuously increasing corporate user-base will be extended to all

the partner merchants. It includes companies such as TCS, TVS Electronics, TATA Motors, HTC Mobile. Plus, mRUPEE is soon to associate with Tata Docomo for offering their wallet services to Docomo’s extensive user-base of close to 90 mn.

Ease of use and simplicity: ― The ease of sending money with just a few clicks is a fantastically efficient

way of  working. Lowest Service Charges:

― Service fee of only 1.5% plus service tax will be charged against a transaction. This is very less as compared to the service charge rates of 4% to 8% charged by other companies in the market.

Why should Merchants Partner with mRUPEE?

Redirected & Focused Customer Base, wanting to use mRUPEE Meal Vouchers: ― Customers who have been provided Money (by their employers)

in their mRUPEE wallet (as an Online Meal Voucher) can only use this money on food and non-alcoholic beverages, unlike Sodexo Meal Vouchers, which can be used to buy grocery or other daily items as well.

― This means, that these customers will be forced to visit only those merchants who accept mRUPEE Payments instead of going o any other store.

Comparison Between mRUPEE & SODEXO

mRUPEE

mRUPEE charges 1.5% plus service tax as commission

mRUPEE pays back the transaction amount to the merchant on the next day.mRUPEE is Digital Money which can be utilized completely without any wastage or loss.

SODEXO

Sodexo charges between 6.5 % - 8% plus service tax as commission

Sodexo pays back the transaction amount after a month

Sodexo has paper vouchers which sometime leads to wastage and unused vouchers 

Transaction Process Flow between Customer & the Merchant

User goes to a Restaurant.

Finishes his/her food and asks for the bill.

User wishes to make the payment via mRUPEE wallet.

User opens the application and clicks on merchant payment.

User selects the name of the Restaurant in ‘Merchant Payment’ section.

User feeds in his/her mPIN, OTP and invoice details (remarks section)

User makes the payment & restaurant guy gets all the necessary information via SMS

mRUPEE submits the MIS the next day and clears the payment on T+1 basis in the bank account.

COMPLETE ONBOARDING PROCESS FOR INTERESTED MERCHANTS

Step 3

ON-BOARDING PROCESS STEPS

• Get KYC / Merchant Acquisition Form filled & signed

• Take a picture of merchant’s Proof of Identification (POI)

• Take a picture of merchant’s Proof of Address (POA)

• Take picture of a Cancelled Cheque of the merchants’ bank

• Take a picture of merchant’s Service Tax Registration Certificate

• Apply onsite sticker of mRupee on the front door or near the cash counter of the merchants’ outlet.

Merchant Acquisition Form

Get the KYC/ Merchant Acquisition Form Filled & Signed

Once a merchant agrees to use mWallet for accepting payments from customers, he/ she needs to fill in the KYC/ Merchant Acquisition Form.

To do this, go to the POI Mapper App on your phone and Open the form, “Merchant Acquisition Form”

Get the relevant details from the Merchant and once all the information is filled in, get them to sign it digitally by using their finger tips to sign on the phone’s screen.

Collect Document Proofs

List of Document Proofs Required

1. Proof of Identification (PoI)2. Proof of Address (PoA)3. PAN Card/ Service Tax Registration (Will also work

as the POI/ POA)4. Cancelled Cheque5. Portrait/ Passport Style Photo of the Merchant

What & How to Collect the Document Proofs

For Any given Outlet: PAN Card & Service Tax Registration/ Undertaking is must. Above will serve the purpose for POA & POI as well hence it

is not required to collect additional POI & POA. With this document count will be reduced by two.

In case, these 2 are not available, get the following: Take clear close-up picture of the merchant’s POI & POA

i.e. Voter ID, Driver’s License.

List of Permissible POI/ POA documents

Valid Passport issued by Govt. Of India

Driving License PAN Card NREGA Job Card Aadhar Card Voter Id

Rent Agreement registered by State Govt.

Recent Telephone Bill Bank Account Statement Electricity Bill Aadhar Card Valid Passport Voter ID card Driving License

Proof of Identification (PoI) Proof of Address (PoA)

Cancelled Cheque Get the Merchant to issue a Cancelled Cheque (A blank Cheque

with ‘Cancelled’ written across it - Refer Sample below) Take a Photo of this Cancelled Cheque Upload on POI Mapper along with the Merchant Acquisition Form.

Portrait/ Passport Style Photo of Merchant

Get the Merchant to stand in front of you and take head shot of him/ her.

This Photo fill be used as a part of the KYC Details – similar to the passport size photos that one needs to submit while filling hard copy forms.

Stickers for On-Site Branding

Paste mRUPEE Stickers For On-site Branding

Paste 1 mRUPEE Sticker on the Front Door Peel off a mRUPEE Sticker and Stick it on

the surface such that it faces the people standing in front of the counter.

Make sure that the Sticker is pasted properly (No Edges or corners coming off)

Take 2 Pictures of the sticker: A close shot of the Sticker. A long shot – Street View of the Outlet with

the Name Board & Front Door with Sticker clearly visible

Upload the same on POI Mapper.

CLOSE SHOT

SAMPLE:

A close-up Picture of the Sticker pasted on the Front Door

LONG SHOT

SAMPLE:

Street-view Picture of the outlet with Name board & Front Door Sticker Visible

Data Collection - POIMAPPER As mentioned in before, POIMapper is a data collection Mobile App

through which the student will be expected to fill the Merchant Acquisition Form and Take the Picture Proofs to ensure faster acquisition of data.

In addition to filling the Form, the student is required to capture & upload a total of 5 images for each Merchant onboarded:

1. POI/ POA

2. Cancelled Cheque

3. Portrait Style Photo of Merchant

4. Close-up photo of the Sticker pasted on Front Door

5. Street-view Photo of the Outlet with the Name Board & Front Door Sticker clearly visible

What Next? Once you upload the Form, it reaches the Project Manager

& TATA Team.

The TATA Team will then validate the details provided in the Form and give their Approvals.

Likewise, when you have gotten approvals for 10

Onboarded Merchants you will have completed the project successfully!

THANK YOU &

GOOD LUCK