SOCIAL NETWORKING SOCIAL NETWORKING PRODUCTIONPRODUCTION

Specifications and Planner

• With our resources being image heavy and social networking images being the highest rated for engagement, we have the ability to capitalize. – Images can be used singularly– In pairings or albums to create a larger story– Incorporated into videos as a slideshow or as stills

• Content created and is to be distributed across all social networks– i.e. video created for YouTube will also have a link

on Pinterest and be included in a status update on Facebook and Twitter

• Cover photos are 851 pixels wide and 315 pixels tall. If you upload an image that's smaller than these dimensions, it will get stretched to this larger size. The image you upload must be at least 399 pixels wide. To get the best quality image and fastest load times for your Page, upload an sRGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes.

We should create for each salon a cover photo that incorporates and showcases their work with the Global Hair and Fashion Group.

• Album (multiple images)• Status update (singular image) Both are

important and should vary often. Salons should be notified and should tag themselves or share the album upon upload to increase distribution and appear on their pages.

There's a 200 photo limit in photo albums.

A singular image on Pinterest needs to be strong enough for someone to like and want to save or “repin” to their boards. It will need to link back to a website that gives more information about the image.Also important is the text placed with the image as it is searchable, so you would want to make sure to include the word “ombre” so it is easily found.

Step by Steps are series of images that showcase the how to. The more vertical the better as they continue to run down the page. As will all imagery, it should link back to a webpage with more information and include searchable text.

Pinterest Videos of how to’s are popular. It is important to keep them approachable and easy as they will pull them up from home. These can easily be linked back to our YouTube page to increase traffic. This can be all video or incorporate stills or be a slideshow of stills with voiceover. The importance is to keep it short, sweet and easy.

• Twitter’s strength is in text (140 character limit) and should be used for interaction and to link back to published images and videos on the other social networks.

YouTube supports: WebM files - Vp8 video codec and Vorbis Audio codecs.MPEG4, 3GPP and MOV files - Typically supporting h264, mpeg4 video codecs, and AAC audio codec.AVI - Many cameras output this format - typically the video codec is MJPEG and audio is PCM.MPEGPS - Typically supporting MPEG2 video codec and MP2 audio.WMV.FLV - Adobe-FLV1 video codec, MP3 audio

Professional (Gus edited and filmed) videos should be incorporated into our marketing mix with a strong focus on subject for these time intensive videos. They still need to remain short and to the point with headers and footers at each end directing the watcher what to do next or where they can find out more

Click on video to

view example

These videos should feel like you are a “fly on the wall” or have a VIP pass to see behind the scenes. Not highly overproduced and more about “reality”.

Click on video to

view example

This is a great way to incorporate before and after images and the preparation and photo shoot process from beginning to end. Easier to create than a professional video.

Click on video to

view example

• Each salon and GHFG’s website should drive traffic to the social networks.

• Buttons should be displayed on the top, bottom or along the side of your home page. Links or buttons that remain in your navigation as the user moves from page to page are optimal.

• The button’s hyperlink should open the social media pages in new windows

In What Tone should we speak?

• We are the fashion experts and should speak as such in our messaging.

• This will resonate with all of our target markets: salons, magazines, and end consumers.

These images/videos/information should allow the user to feel like they are getting an inside look because they are our follower.

Not just used at photo shoots, can be used at any “VIP” type of event that we or our salons are involved in.

What’s on Trend and how to achieve it with a few tips and products with advice from our members. Highly image focused so it doesn’t feel like a sales push.

Showcase quick tips on how just changing your part or adding a bang can quickly transform your look. Easy quick differing imagery that could be before and afters from in salon and/or photo shoots.

Similar to transformation advice, this would show them how they can differ their looks throughout a longer period of time (vacation, weekend, etc.) with a few changes.

Similar to what they have done here with makeup, the focus would be on a certain color and how different skin types can wear the color and keep it fresh for this season.

Everyone likes to be in the know on the next best product but doesn’t like to be sold. This would have to be a compilation of many opinions with a common thread (like moisture or natural) throughout.

SIX MONTH PLANDaily Posts with Weekly and Monthly Themes

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