This presentation gives an overview of the importance of social media and how men and women use it. A special focus is made on how to improve our personal branding on social networks.
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1. Social MediaNew Opportunities for Women
2. Is Social Networking gendered?
3. Social Media has revolutionized our Personal Lives
4. And Womenwere the pioneers
5. Social Media has revolutionized Politics
6. And Women have played a critical role in it Tawakul Karman,
2011 Nobel Price
7. Social Media is nowrevolutionizing Business
8. But Womenare lagging behind... 41% 59%
9. Source: Nine Minutes Survey, LinkedIn, April 2012
10. And Stereotypes still prevailHow managers are perceived
Women Men Intellectuel 11% 9,4% competencies Drive to action 13%
27,4% Professionalism 23% 5% Management 9% 17% Technical 13% 20%
competencies Physical 0,5% 7% competencies Networking skills 27% 9%
Emotional skills 3% 4% Source: Les strotypes sur le genre , IM S -
E n t r e p r e n d r e p o u r l a C i t , 2012
11. How can you leverage Social Media to bolster your Personal
Brand?
12. Build your Online Identity4B searches on LinkedIn in 2011
5B searches in 2012
13. To Connect...
14. Manage your HeadlineCreate a Keyword-richsummaryShowcase
your SkillsExperience and AmbitionsAdd Recommendations
15. Grow your Network
16. Do you know how powerful a network is? 1,076 328,800+
9,494,836+
17. You have more connections than you think Recruiters
Prospects Experts Recommendations Influencers Candidates
18. Network activity is Key
19. The Social Rule of Thumbs 90% viewer 9% contributor 1%
owner
20. Leverage Insights and Recommendationsto make the Right
Decisions
21. Skills and Expertise
22. News Curation
23. Recommendations
24. Follow companies
25. Yes..., but Where? 900M 200M 160M
26. All networks werenot created equal
27. Identity Connections Key apps Friends, Family and Status,
Photo SharingMe, as a person Colleagues & Social Gaming Me, as
an Real-time Micro Fans & Followers opinion Blogging
Professional Identity, Me, as a Colleagues & Connections &
professional Business Contacts Insights
28. Context is key
29. The Business Network
30. LinkedIn is the largest business ecosystem in the
world
31. 2 40% 160New members LinkedIn Membersevery second members
worldwide joined in 2011
32. What do women do on LinkedIn?
33. In a nutshell, on LinkedIn you can... Promote your
professional brand Expand andenhance your Share network
information
34. So what are you waiting for?
35. Laurence Bret SternMarketing Director, EMEA chez
LinkedinParis Area, France | Internet500+ connections 5
recommendationsPublic profile:
http://fr.linkedin.com/in/laurencebretEmail:
[email protected]: lbret
