MSU PRSSA General Meeting

Ned S. Hubbell ChapterSeptember 2, 2008

Welcome to the first PRSSA General Meeting of the Year!

*Reminder*

Remember to sign in tonight to receive Hubbell Points!

So, what is PRSSA?

PRSSA is the Public Relations Student Society of America

297 Chapters, more than 10,000 members

Public Relations Society of America

Nearly 30,000 members in all areas of the public relations industry

So, what is Public Relations?

Public relations helps an organization and its publics adapt mutually to each

other.In this definition, the essential functions of research, planning, communications and

evaluation are implied. Key words are "organization," rather than the limiting

implication of "company" or "business," and "publics," which recognizes that all

organizations have multiple publics from which they must earn consent and support.

*According to PRSA

The student society aims to foster the following:

•Understanding of current theories and procedures of the profession•Appreciation of the highest ethical ideals and principles•Awareness of an appropriate professional attitude•Appreciation of Associate Membership in PRSA and eventually accredited membership

PRSSA Missions

To serve our members by enhancing their knowledge of public relations and

providing access to professional development opportunities;To serve the public relations

profession by helping to develop highly qualified, well-prepared professionals.

PRSSA Structure• PRSSA Headquarters - The Society's headquarters office

is located in New York City, under the direction of the PRSSA director and other support staff.

• National Committee - The PRSSA National Committee is comprised of 14 members: the National President, the Immediate Past President, seven Vice Presidents, the FORUM Editor-in-Chief, the PRSA Board Liaison, the PRSSA Director, the National Faculty Advisor and the National Professional Advisor. The student members are elected (National President and Vice Presidents) or appointed (FORUM Editor-in-Chief) at the National Assembly and serve a one-year term from June 1 to May 31 of the following year.

• Chapters - PRSSA has nearly 300 Chapters at universities across the country. An executive board maintains each Chapter. Eligibility is determined by the school's public relations curriculum and sponsorship from a PRSA Chapter.

Travel Opportunities

2008 National Conference, October 24-28, Detroit

2009 National Assembly, March 26-29, New Orleans 

2009 Regional Activities, Approximately 12 across the country in the spring

2009 Leadership Rally, June, Scottsdale

Affiliation with PRSA

•PRSA Associate Membership - Taking part in the PRSA Associate Membership program is the greatest benefit offered to PRSSA's members. As a graduate and member of PRSSA you have the opportunity to become an Associate Member of PRSA for only $60 per year. Associate Membership can be held for only two years and at the special rate. •PRSA Relationship Building - Each PRSSA chapter has a parent PRSA chapter. As a member you have the opportunity to be invited to PRSA events, including monthly luncheons and meetings, at little cost. These events open a world of networking and learning.

So, what does this mean to you?

There are professional development opportunities up the wazoo this year!

Now it’s time to meet the 2008-2009 MSU PRSSA Executive Board

Nick Lucido - PresidentChristina Capoferi - Vice PresidentCourtney Curran - Firm DirectorMonica Fineis - Bateman Chair

Whitney Geller - Associate E-Board MemberKristine Kendall - Sophomore Chair

Jenni Lewis - Public Relations DirectorAngela Minicuci - Webmaster

Courtney Sipperley - Alumni Relations DirectorJulia Wendzinski - Publication Director/National

LiasonTony Willis - Financial/Fundraising Chair

Aubrey Zimmerman - Secretary

CAS Faculty Members and Our Professional and Academic Advisors

Dean Charles T. SalmonDr. Richard T. Cole

Jen HoltonKarina Garcia Rumao

Amber Shinn

FRIB

Introducing Special Guest, Geoff Koch, Communication Manager of the National Superconducting Cyclotron Laboratory

(NSCL)

Michigan’s Rare Opportunity: the Facility for Rare Isotope Beams (FRIB)

FRIB needs a little PR, and we want your help. Join the Student Leadership Advisory

Committee for FRIB.

MSU National Superconducting Cyclotron Laboratory, its bid for the $550M Facility for Research Beams, and how you can help

Geoff KochNSCL communication manager

September 2, 2008

National Superconducting Cyclotron Laboratory

Premier national user facility for rare isotope research and education in nuclear science, astro-nuclear physics, accelerator physics, and societal applications

One of three U.S. Flagship Nuclear Science User facilities:

• Continuous Electron Beam Accelerator Facility, Jefferson Lab, Virginia (CEBAF/JLab)

• National Superconducting Cyclotron Laboratory at MSU (NSCL/MSU)

• Relativistic Heavy Ion Collider, Brookhaven National Laboratory, New York (RHIC/BNL)

National Superconducting Cyclotron Laboratory

More than 700 users from around the world

Direct employment and economic developmentMajor annual funding from the Department of Energy, National Science Foundation

•$15 million to $20 million/year from 2000 to 2008

302 employees (May 2008)

•56 undergraduate

•58 graduate students

•30 faculty

National Superconducting Cyclotron Laboratory

• Largest campus-based nuclear physics laboratory in the U.S.

• 10% of U.S. nuclear science Ph.D.s

• Nuclear physics graduate program ranked #2 in the nation (behind MIT)

• Thousands of high school visitors annually, encouraging interest in

science and technology

Major research thrusts at NSCL

Possible applications (spinoffs) of basic research, based on past successes:

•Airport, shipping terminal inspections

•Materials engineering

•Medicine

•Proton therapy

•Neutron therapy

•Positron Emission Tomography (PET)

•Space science

•National security

• … and more…

Why MSU/NSCL should build FRIB• NSCL is a leading rare isotope research facility

The laboratory is internationally competitive with major facilities in Europe and Japan that are investing in this field

• One of the few university-based national user facilitiesBig Science in an open academic environment offers unique synergy between cutting edge research and education

• Best in-class-operations, high-quality faculty & staffTop ISO rankings, highly regarded management

• An upgrade to a higher power linear accelerator is needed to keep NSCL viable beyond 2017Needed for continued hands-on education of nuclear science workforce via best possible synergy of education and research

• Best value to the nation…

Michigan impact

• FRIB is a huge opportunity for the state. Over the next 20 years it would generate:

• $1 billion in economic activity• 400 new jobs to Michigan• $180 million in additional tax revenue

How you can help (and how the media landscape is changing)

Thank you!

• Geoff Koch, (517) 333-6482, koch@nscl.msu.edu

• Monica Fineis, (734) 368-5556, mfineis@mwadvocacy.com

Bateman Competition

Want to add substance to your resume or Portfolio? Join the Bateman Team!

Our Client: Consumer’s Banking Association’s college bound aid program “Hit the books

running…the more you know the less you’ll owe!”

Professional Adviser: Amber Shinn2007: Honorable Mention

2008: 4th place2009: Top Three!

Pick up an application today! E-mail the Bateman Director, Monica Fineis, if you have any questions.

fineismo@gmail.com

Hubbell Connections

MSU PRSSA’S STUDENT-RUN FIRMLaunch Party Coming Soon!

For more information or to get involved

e-mail: hubbellconnections@gmail.com

Had a great internship this summer?

Learning something interesting in class?

Tell us about it!

Writing an article for imPRessions is a great way to get published and have some material for your portfolio. If you're interested or have

any questions, feel free to contact ourPublication Director Julia Wendzinski at

wendzins@msu.edu or talk to her after the meeting

Register for National Conference!

The PRSSA National Conference is in Detroit this year and is running from

Oct 24-28. The registration fee is $275. Register by going to prssa.org, clicking

on "2008 National Conference“then clicking on "Register"

PR ApPRenticeA local version of the PRSSA National Bateman Case Study

Competition and will be held at this year's 2008 PRSSA National Conference in Detroit, Mich.

Focuses on assisting the Lutheran Social Services of Michigan’s (LSSM) public relations needs; mainly to help increase awareness of

the need for more foster care parents and mentors in the state of Michigan.

LSSM is the largest foster care agency in Michigan

Budget - $20,000, for LSSM that will incorporate new and fresh ideasEach chapter team of 4-6 members will present their campaign

proposal to a panel of public relations professionals at the National Conference

The winning team will also receive $500 in prize money and a trophy to take back to your chapter. All chapters entering the competition

will have until October 6, 2008 to prepare their proposals

Want to join the team, contact Jenni Lewis at lewisj21@msu.edu.

Want to start your career at one of the top media agencies in the world?

Starcom will be holding a competition later in the semester for the

opportunity to interview for a summer internship position.

This guaranteed interview puts you ahead of more than 1,000 applicants

from around the country.

More information to come later.

SocialMediaCampusAfter sponsoring SocialMediaCamps in cities around the

country, Yoono is creating SocialMediaCampus specifically for college students interested in social media. SocialMediaCampus will be a campus-wide

blog where students can connect to share ideas and content with each other. Ambassadors will regularly submit articles about social media news, questions, and ideas so their fellow students can learn more about social media tools. SocialMediaCampus will

create a community on your campus for social media interest.

They are looking for three Social Media Ambassadors here at MSU to organize and host BarCamp-style

events.

E-mail Nick Lucido (nicklucido@gmail.com) for more information.

Time to NETWORK!

NETWORKING is the Name of the Game!

On the notecards you received, put the following information:

• Name• Major• Year in School (i.e. Freshmen, Sophomore, etc.)• What made you come to this meeting today?

Mingle, hand out your notecards, collect other’s notecards and wait for the surprise ending.

You have ten minutes to meet people and use your networking skills!

Next Chapter Meeting:September 16, 2008

7 p.m. 147 CAS

Make sure you signed in tonight to get your Hubbell

Points!!

New members stick around for a quick chapter introduction!

What Your PRSSA Membership Means To You

Do you have any Questions for us?

Next Chapter Meeting:September 16, 2008

7 p.m. 147 CAS

Make sure you signed in tonight to get your Hubbell

Points!!

See you then!