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This powerpoint was a part of a 2 hour workshop on social networking for scientists that was given at the 2012 NIH, NIGMS Fourth Biennial National IDeA Symposium of Biomedical Research Excellence (NISBRE).
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Science and Social MediaThe Importance of Being Online
Christie WilcoxUniversity of Hawaii at ManoaHawaii Institute of Marine Biology
http://christiewilcox.comhttp://blogs.scientificamerican.com/science-sushiTwitter: @NerdyChristieFacebook: http://facebook.com/christie.l.wilcox
Twitter Hashtags
#NISBRE2012 #SNFS
http://socialnetworkingforscientists.wikispaces.com/
28%... the percentage of Americans which
pass a basic science literacy test.
“When I was in high school, if you were in the "so-called" pre-college curriculum, you had to take four years of science and four years of math - a waste of my time, a waste of my teacher's time
and a waste of space.” Former U.S. Senate Majority Leader Trent Lott
Marie Curie?
Albert Einstein?Stephen
Hawking!Stephen Hawking!
"The scientific community needs to understand what ethical practitioners of public relations have long known: trust
is not about information; it’s about dialogue and transparency"
Rick E. Borchelt, Lynne T . Friedmann, & Earle HollandManaging the Trust Portfolio: Science Public Relations and Social Responsibility
The Paywall
The Jargon Wall
Where do you get most of your news about national and international issues?
PEW Research Center, Dec 2010
University of Chicago, National Opinion Research Center, General Social Survey (2008)
Where do you get information on specific scientific issues?
The Internet is the main source of information for learning about specific scientific issues such as global climate change or biotechnology
57% of Americans say they talk to people online more than
they do in real life.
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Average American Scientists .
On
a So
cial
Net
wor
k?
>12,000 pageviews... in a week.
Personal Branding.
Two words:
“One of the things I hear most frequently about a new hire is how
disturbing it is that he doesn’t have a web presence.
Something must be wrong, right?”
Danah BoydAssistant Professor, NYU; Visiting Researcher, Harvard Law
Don’t trust my word on it…
“I view it as a fundamental part of my job as a scientist and an educator. I use social networking to follow the literature, to do
outreach, to communicate with colleagues, etc.”
“If you have, say, a thousand followers on Twitter, that’s like talking to a large auditorium every time you tweet something about your
science: a powerful tool indeed. A direct line like that means the scientist can ensure that their science is accurately portrayed and that
they have an opportunity to share with the public the personal passion that drives them to science in the first place.”
“A new generation of young researchers has grown up with an ever-present Internet. Publishers have been quicker than
academics to react to this new world, but scientists must catch up. Even if you choose not to blog, you can certainly expect that
your papers and ideas will increasingly be blogged about. So there it is — blog or be blogged.”
What is New Media?A Map of the Online Landscape
Web 1.0 Web 2.0
1996 2006
250,000 sites 80,000,000 sites
Collective Intelligence
45 million users 1 billion + users
User Generated Content
72%
Don't think you need to be on Facebook?
of internet users are.
use it as their primary news source
48% 3
million links shared every
hour
1
billion new tweets every 3
days
million users per day
500 5,530
tweets per second during the Japanese
earthquake & tsunami
Don't think you need to be on Twitter?
"The qualities that make Twitter seem inane and
half-baked are what make it so powerful."
Jonathan ZittrainHarvard University Law professor and Faculty Co-Director, Berkman Center for Internet and Society
5,106 Tweets Per Second
>80,000 pageviews...in 48 hours.
Every Journey Starts With The First Step DIY New Media
