Resume - Steve Koretsky

Steven L. Koretsky 2517 Harptree Court, Raleigh, NC 27613

Email: [email protected]

LinkedIn: http://www.linkedin.com/in/stevenkoretsky

(919)368-8127

1

OBJECTIVE Product Management, Product Marketing or Business Development senior executive positions

SUMMARY Several years of diversified experience in the IT industry, with proven track record of building

and managing successful products through the entire product lifecycle. Expertise in product

management, product marketing, strategic planning, and business development. Technology

expertise in server and storage systems, cloud computing (virtualization, SDN), networking

(routing/switching, IP/MPLS, broadband, mobile networks), Enterprise / Service Provider, and

data center technologies. Result-oriented, self-starter, and quick to learn new concepts. Excellent

communicator and people manager. Proven ability to work in complex environments and manage

expectations at all levels.

EXPERIENCE

August, 2011 - Present HEWLETT-PACKARD Palo Alto, CA

Product Line Manager

Responsible for managing HP Networking product portfolio for Americas regions (US, Canada,

LAT), with special focus on network BU product folio for campus, branch, data center, and

management platforms. Key responsibilities include:

Product Management: Regional product requirement definition and competitive intelligence

gathering. Interface with R&D to implement roadmap.

Product Marketing: Plan and execute go-to-market strategies through CxO level customer

meetings, industry speaking engagements, technology workshops, and press/analyst events.

Responsible new product launches in region through messaging and training sales partners.

Business Development: Working with sales team to develop reseller channels, partners and

define product insertion strategies.

New Product Introductions: Responsible for new technology introduction, solution

development, and technical marketing

People Management: provide guidance and leadership for multiple teams of product

managers and technical marketing engineers responsible for HP Networking solutions.

1996 – July, 2011 CISCO (several positions, listed in chronological order below) San Jose, CA

Sr. Product Manager, Cisco Network Software and Systems Technology Group (2000-2011)

Drove software high availability requirements across Cisco’s switching and routing hardware

product portfolio (Catalyst 6500/4500/3000/2000, Cisco Integrated Services Routers

1900/2900/3900, ASR 1000, and Cisco 7200/7300/7600 platforms).

- Delivered high availability product and feature requirements and commit plans for inter-

chassis high availability and in-service software upgrade (Virtual Switching System,

ISSU) support and enhancements for multi-billion dollar Catalyst switching product line.

- Finalized product requirements, delivery, and feature enhancement plans for system and

application redundancy for Cisco Integrated Services Router and Cisco ASR 1000 Series

platforms.

- Managed customer (Cisco.com) and internal product website requirements for software

high availability technology communications: http://www.cisco.com/go/availability

Defined roadmap for IPv6 software product technology compliancy (including US

Government IPv6 requirements) for owned technologies across Cisco’s IOS Software

supported router and switch product portfolio.

Product managed Cisco’s software licensing infrastructure product directions and roadmap.

Managed requirements for Cisco’s digital software authentication technologies, image

authentication, and software runtime protection requirements (image signing, license

obfuscation white box cryptography techniques, secure storage) for current/future Cisco

hardware and software products.

Developed and delivered competitive analysis, impact assessments, and competitive

responses on top-tier competitors to senior management and field sales organizations.

http://www.cisco.com/go/availability




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Drove strategic OS software evolution directions, release initiatives, and product launches.

- Led a cross Cisco hardware platform software branch convergence initiative, including

go-to-market planning and launch activities, for Cisco IOS Software Release 15

(received Cisco Achievement Program award for this initiative).

- Developed and delivered internal/external marketing collateral to customers and internal

product and sales organizations on Cisco software products and value proposition.

Presented at many Cisco internal events and customer executive briefings.

http://www.cisco.com/en/US/products/sw/iosswrel/products_ios_cisco_ios_software_rel

eases.html

Technical Marketing Engineer, Cisco Network Software and Systems Technology Group

(1998-2000)

Delivered comprehensive technical marketing consulting for Cisco product and software

technologies (multiprotocol WAN/LAN networking products, quality of service and broadband

technologies, IBM networking). Worked closely with customers, field sales organization, indirect

channels, and engineering to communicate technical solutions and service functions/features to

drive sales and identify product/feature requirements.

Escalation Engineer, Cisco Technical Assistance Center (TAC) (1996 – 1998)

Provided technical and problem resolution support to customers implementing Cisco router and

switch products. Delivered technical guidance & training sessions to less experienced support

engineers and new hires.

1995-1996 RYDER SYSTEMS Miami, FL

Sr. Telecommunications IT Consultant

Key member of Ryder’s network design and conversion team responsible for migration of over

2,000 district and satellite office locations from a legacy IBM SNA network to a TCP/IP

WAN/LAN backbone Cisco network infrastructure. Responsible for network system

programming and network management platform support.

1993-1995 FIRST DATA MERCHANT SERVICES Sunrise, FL

Sr. Telecommunications Analyst

Responsible for network and systems technical programming for affiliated

merchant network connections to First Data’s transaction-based credit card

authorization and settlement system.

1980-1993 INTERNATIONAL BUSINESS MACHINES (IBM) Armonk, NY

Sr. Systems Engineer

Provided technical marketing and sales engineering support for IBM’s global value add

commercial network. Proposed and supported domestic and international value-add networking

solutions, and provided ongoing sales engineering & technical support to both IBM’s field sales

organization and direct customers. Also provided pre- and post- sales support for IBM’s server

and mainframe product lines.

Managed a large international networking project to provide network access to a major rental

car company's corporate automobile reservation system by affiliated rental car agencies in

Europe.

Coordinated an electronic mail and electronic data interchange (EDI) project for a large

Miami-based electric utility, facilitating their effectiveness in communicating with corporate

business trading partners.

http://www.cisco.com/en/US/products/sw/iosswrel/products_ios_cisco_ios_software_releases.html

http://www.cisco.com/en/US/products/sw/iosswrel/products_ios_cisco_ios_software_releases.html




(919)368-8127

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EDUCATION

Master of Business Administration (Technical Management) Fairleigh Dickinson University, Silberman College of Business Administration

Bachelor of Science, Engineering

Northeastern University

Member of Sigma Epsilon Rho Honor Society

CERTIFICATIONS Cisco Certified Network Professional in Routing and Switching (CCNP)

Cisco Certified Design Professional in Routing and Switching (CCDP)

Career

Resume - Steve Koretsky