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Tips for rebooting your job search using social media
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Use Social Networking to
Demolish Age Stereotypes
Reboot Your Job Search – This Is How
Reboot Your Job Search - This Is How
What it’s about:
Using social
networking to
create and
promote your
personal brand
Reboot Your Job Search - This Is How
Perception vs. Reality
Technophobe?
Technophile?
Reboot Your Job Search - This Is How
Dumb Posts Create Digital Dirt
Reboot Your Job Search - This Is How
Reboot Your Job Search - This Is How
Screen
Interview &
Reference Check
Why it Matters: Job Search, Career Management, Encore Careers
Key Touch PointsDigital Makeover =
+ Professional
Reputation
Hire
Profile
Reboot Your Job Search - This Is How
Over 50% of employers currently search social
media sites to research job candidates
Mobile technology and social networking have
shifted the whole job search paradigm
The LinkedIn Profile is the resume of
the future present
It’s Important ‘Cause…
Reboot Your Job Search - This Is How
Your Profile =
Energized
Relationships
Value to
Network
Your Focus
Communciate your brand to colleagues, prospective employers, partners and others in your personal/professional network
Cultivate smarts, dynamic interchange, growth and contribution
Connect with an expert, YOU!
Viral distribution
Change how you connect with your network and the world
As an expert, you are driven to: Perform, Partner, Lead
You digitally engage your contacts and professional community
Brand Message Architecture
Create Your BrandGet Your
Toolkit
Implement
Your Digital
Makeover
Reboot Your Job Search - This Is How
Aim for results
Customize your link
Take full advantage of 2,000 character limit in your summary
Use keywords in your headline
Update your status frequently
Fill in all links and your Twitter account
Reboot Your Job Search - This Is How
Reboot Your Job Search - This Is How
Connect to people who are
out of your network by joining
groups they are in
Find people who’s information is
private through Google in this
format:
“President at Platt Electric" LinkedIn
LinkedIn Secrets
Reboot Your Job Search - This Is HowLinkedIn Jobs and Twitter
Find jobs in LinkedIn
Twitter – Micro-blog, rapid growth
Both accessible via PC, laptop or SmartPhone
Reboot Your Job Search - This Is How
Blog
Enhance your visibility with recruiters, hiring managers
Build credibilty in your profession
Regularly update with content
Can auto-tweet your blog posts
Reboot Your Job Search - This Is How
Integrated Social Network
Personal Website
Twitter Profile & Tweets
Linkedin Profile
YouTube Videos
Blog Posts
You
www
Facebook Profile
Reboot Your Job Search - This Is How
Achieving Critical Mass in Your Social Network
50 to 75 successful friends, former colleagues
Reboot Your Job Search - This Is How
Checking Results
Top of
the fold!
Reboot Your Job Search - This Is How
Checking Results
Reboot Your Job Search - This Is How
Here’s your checklist
Get a digital photo headshot from professional photographer
Set up accounts on social networking sites
Set up Google Alerts
Examine your digital reputation in Google and bing
Reboot Your Job Search - This Is How
Here’s Your Checklist
Buildout and update your profiles on social networking sites
Get your domain name and personal website
Measure your results on Google Analytics
Get a blog or comment on someone else’s blog
Reboot Your Job Search - This Is How
Months 1-3
Search for and clean-up digital dirt
Secure your personal domain name
Get a personal website
Go with LinkedIn, consider blogging, Twitter and other
social networks
Months 3-6
Build up your profile
Automate content publishing process
Tweak SEO for visibility in Google, etc.
Monitor your progress in Google, Google Alerts
Your Bridge to Success: 6 Month Digital Makeover
Greater Brand Awareness Increased Brand
Integration
Making
Progress
Future
State
Present
State
First 3 Months Second 3 Months
Reboot Your Job Search - This Is How
BoomerCompass, LLC
WEB: www.boomercompass.com
BLOG: www.boomercompass.com/blog
TWITTER: twitter.com/boomercompass
