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This presentation gives you some hints about marketing and branding yourself online. Online Reputation Management becomes more important, as recruiters are looking and searching online for candidate profiles.
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Online ProfilingReputation Management
Brand “YOU”
Volker Ballueder
18th March 2010King’s College London
www.linkedin.com/in/ballueder
32 years old, married, 1 son MBA & BEng (Hons) Online since 1996 cb consulting
◦ Coach & NLP Master Practitioner◦ Personal Development◦ Buddhism & Management
Online / Digital Marketing◦ Search Marketing◦ Social Media◦ Digital Strategy◦ Display Advertising
The world has changed....
VIDEO
http://www.youtube.com/watch?v=cL9Wu2kWwSY
What has changed in Marketing?
Digital / Online Marketing
Creating information online
Information overflow / creation
Everyone has “some” profile online
Everyone has access
Young industry
Jeans vs. Suit
Direct Approach vs. Reservation
Competence vs. Experience
Changed for the better?
Push vs. Pull Marketing
Push is dead:◦ Direct Mail◦ Tradeshows◦ Billboards
Pull is here:◦ Search Marketing◦ Being found◦ Profiling / Branding◦ People looking for information◦ O-N-L-I-N-E!◦ Creating content that is visible
Pull Marketing – Inbound
DO YOU HAVE.... E-mail Address Mobile phone Smart phone with Internet access Facebook Account Twitter Account LinkedIn Account Slideshare Account Own Website Google Account – Wave/Buzz Searched own name Google Alert for your own name?
Begin with the end in mind!
Where do you want to go? What do you want to achieve?
What is it people need to know from you? What information do you need to provide? For which information do you want to be
found?
Which content do you need to put online? Which profile do you need to show?
Information is found....
Put yourself in the focus –
Get found (pull) for what you want to be found for (content / own brand).
Try to eliminate content that is about you, but not from you, and puts you in the wrong context!
Don’t be found for....
Use the power of the internet to put yourself in a position to be hired!
If recruiters “google” you don’t show them:
Pull Marketing – “YOU” BRAND
Put yourself in the centre of attention
Rather than sending out CVs – get found for something you represent
People are looking for “things”◦ You can be what they are looking for
Be proactive
Networking – connecting
Join meet-ups of the industry
• Facebook: 5,800,000+ supporters • Twitter: 450,000+ followers• LinkedIn: 13,000+ views
The world of advertising has changed, the way consumers make choices are different today than they were a few years ago.
It is less about reach but about engagement.
Obama
Own Bookmarks
Real Time Search
Private website
My blog
My old blog
cb consulting
Amazon
.....
SOCIAL MEDIA RESULTS!
“Volker Ballueder” - Image
Market yourself in a positive way
Recruiters will “google” you
Google-Results = first impression
Monitor yourself through “Google Alerts”
Keep your online profile up to date
Keep your private content protected
Build relevant content
It is a curse and a chance to be found by recruiters
Engage with people on LinkedIn & Twitter
Hunt for job: get recommendations◦ Lecturers
◦ Good friends
◦ Part-time jobs’ managers
Engage with
◦ With groups / answer questions
◦ Recruiters
◦ Approach people
Network = Reach
Sell yourself: You are the product/brand!
Don’t be shy but don’t be OTT
This is your “marketing leaflet”
Search for topics◦ #kings #london
◦ #inboundmarketing
◦ #jobs #marketingjobs
Engage with People (www.wefollow.com)
Follow & Connect
Don’t be shy to engage
Remember: whatever you say is visible to everyone
Thank you!
www.volkerballueder.com
@ballueder |www.twitter.com/ballueder
www.linkedin.com/in/ballueder
www.cb-consulting.com
www.balamadana.com
www.coachingfutures.com
www.mexad.com
www.slideshare.net/ballueder
www.xing.com/profile/volker_ballueder
