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Do developers need an online brand? What sites are important? Why do it? - Geeklist, LinkedIn, StackOverflow. Presented at a StackOverflow meetup in April 2012
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“Why Developers Need an Online Brand”
Caroline Gordon @carolineggordon
April 2012
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Everyone has a story – Everyone is telling a story
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Your Story – Your Brand
● Blogging● LinkedIn● GeekList● Stackoverflow● Twitter● Quora● GitHub!● etc
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Why Blog?
● Organise your thoughts
● Enhance your learning
● Develop your own voice
● Connect with thought leaders
● Synthesise
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Blogging
● SIDE EFFECT:
● Show case yourself on your terms● Interviews – fit in the box ● Blogs – showcase your whole self
● Bloggers are better employees
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● Do you NEED it?
● But if you do…
● Showcase your interests● Collaborate with thought leaders
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● Do you need it?● NO
● But if you don’t…
● Your professional network is critical
● Career longevity…
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GeekList
● Love it!
● LinkedIn for techies
● Will grow to the default site for showcasing development work…
● Side effect – good for recruitment
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Stackoverflow / stackexchange
● Do you need a profile – NO● But if you don’t….
● Use it to collaborate, solve problems, build your skills
● SIDE EFFECT● I can know more about you … better fit
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GitHub (or other open source sites)
● Should ‘good’ developers be doing open source?
● Play projects as well as serious● Do you have a passion for development or is it a day
job?
● Hiring:● I can see your code● I won’t hire devs who can’t write code
● Sustain your career …40 years+ !!!● Don’t rely on your day job to build the skills you need
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Thanks!
● Connect with me online
● Continue the conversation
● @carolineggordon on most social networks
I’m hiring a new team at Optus
