Sue Varty presents personal branding techniques for developers including how to better use LinkedIn to show case project work
Citation preview
1. Personal Branding for Developers Susan Varty and Marc
Roginsky [email protected]
2. Lets say you have your own appWho do you want to look at it
friends, buyers, potential investors?How do you position yourself /
the app?What is your consistent message to youraudience?
3. 1.Have a Personal Brand statement that tells people whatyou
are all about and what problem you solve.I can take any website and
turn it into a mobile app. I streamline our code so people can
access oursoftware on their iPhone. * *Quotes from LinkedIn users
profiles
4. 2.Know your strengths and talk about how your skillsprovide
value to others.Im a LAMP developer who also studies web
browseraccessibility standards to help the blind. *Quotes from
LinkedIn users profiles
5. 3.Participate in your companys events and
socialcommittee/charity work.Take the time to meet people in
differentdepartments. Introduce yourself but also describewhat you
are working on and how much you love it.This will leave a clear
impression about what you doand people will think of you when an
opportunityarises.
6. Your Developer Brand Online (and Offline) Make sure you have
a strong online presence (LinkedIn, Twitter, Facebook, g+) List
specific accomplishments that are measurable in your profile.
Showcase your successes (small or big) - make them standout in your
online profile. Offer free advice and mentor others / get mentored
yourself. Make meaningful connections.
7. Thank you! Questions?E-mail [email protected] to request
a FREEworksheet to determine your personal brand.
