October 2008 Job Search Stats

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Job Search Statistics

• With the economy in tough shape and with the unemployment rate exploding, the number of job related searches happening on the major search engines is exploding.

• Candidates are using a new mix of web 2.0 tools to find their next job versus simply using traditional job boards.

• The “next generation” of web users are utilizing social networks, instant messaging, SMS, and other more interactive methods to find jobs and career information.

• Companies are enhancing their online recruiting strategies to leverage these new web 2.0 technologies to decrease recruiting costs during the economic downturn.


Search Statistics

# Keywords Average Mo Searches

1 hotels 506,000,000

2 free 414,000,000

3 hotel 185,000,000

4 travel 185,000,000

5 download 124,000,000

6 jobs 124,000,000

7 sex 124,000,000

8 games 101,000,000

9 porn 101,000,000

10 cars 83,100,000

11 cheap 83,100,000

12 flights 83,100,000

13 love 83,100,000

14 music 83,100,000

According to Google’s keyword search tool, people searching for job related content is in the top 10 things people do on Google (even as much as sex, and more than “porn”). Interestingly enough, job seekers rarely find employers jobs directly on Google because their career sites and jobs aren’t optimized for the search engines, which hides nearly 80% of all jobs from job seekers.


Top Job Related Searches On Google Monthly

KeywordsAverage Searches

Per Month

1 jobs 124,000,000

2 job 16,600,000

3 new jobs 6,120,000

4 georgia jobs 2,740,000

5 sales jobs 2,240,000

6 ohio jobs 1,830,000

7 job search 1,500,000

8 michigan jobs 1,500,000

9 atlanta jobs 1,220,000

10 chicago jobs 1,220,000

11 marketing jobs 1,220,000

12 medical jobs 1,220,000

13 colorado jobs 1,000,000

14 customer service jobs 1,000,000

15 home jobs 1,000,000

16 houston jobs 1,000,000

17 administrative jobs 823,000

18 job description 823,000

19 management jobs 823,000

20 accounting jobs 673,000

KeywordsAverage Searches

Per Month

21 dallas jobs 673,000

22 human resources jobs 673,000

23 job listings 673,000

24 job openings 673,000

25 nurse jobs 673,000

26 nursing jobs 673,000

27 office jobs 673,000

28 warehouse jobs 673,000

29 construction jobs 550,000

30 executive jobs 550,000

31 government jobs 550,000

32 job opportunities 550,000

33 receptionist jobs 550,000

34 retail jobs 550,000

35 san diego jobs 550,000

36 clerical jobs 368,000

37 engineering jobs 368,000

38 entry level jobs 368,000

39 finance jobs 368,000

40 find job 368,000

Data Source:The data was compiled from Google’s keyword research tool online.


What Search Engines Job Seekers Use

Jobs2Web’s network of clientsreceived over 106,000 direct career site visitorsfrom the major search engines in October of 2008who where searching for jobs online.

Google is clearly the search engine of choice for job seekers onlinefollowed by MSN/Live search and Yahoo.

Data Source:The sampling is from Jobs2Web’s client network consisting of over 60 major company’s who

reported over 446,000 career site visitors via Jobs2Web in October 2008.


Time Of Day People Do Job Searches

• Job seekers peak time of day they perform job related searches is 1PM CST (adjust for EST/PST)

• This means most people perform job searches around the lunch hour.• Search activity remains strong through the work day and into the

evening hours.




Day Of Week People Perform Job Searches

• Job seekers peak day of the week is Wednesday’s.

• However, search activity starts strong on Monday’s and is sustained through the work week, with a slight drop on Friday’s.




Top State + Jobs Searched In October 2008State Searched Oct Searches Average Mo Searches

1 california jobs 6,120,000 5,000,000 2 new york jobs 4,090,000 3,350,000 3 texas jobs 4,090,000 3,350,000 4 florida jobs 3,350,000 2,740,000 5 georgia jobs 3,350,000 2,740,000 6 illinois jobs 3,350,000 2,240,000 7 ohio jobs 2,240,000 1,830,000 8 arizona jobs 1,830,000 1,500,000 9 massachusetts jobs 2,240,000 1,500,000

10 michigan jobs 1,830,000 1,500,000 11 new jersey jobs 1,830,000 1,500,000 12 north carolina jobs 1,830,000 1,500,000 13 pennsylvania jobs 1,830,000 1,500,000 14 virginia jobs 1,830,000 1,220,000 15 washington jobs 1,500,000 1,220,000 16 colorado jobs 1,220,000 1,000,000 17 minnesota jobs 1,220,000 1,000,000 18 missouri jobs 1,220,000 1,000,000 19 tennessee jobs 1,220,000 1,000,000 20 connecticut jobs 1,000,000 823,000

21 indiana jobs 1,000,000 823,000 22 maryland jobs 1,000,000 823,000

Data Source:The data was compiled

from Google’s keyword research tool online.

Key Findings:The highest searched

states have millions of job related searches each month on Google.

Top markets include major states like California, New York, Texas and Florida.


Top Increasing States + Jobs Searched October 2008



Key Findings:Job searches increased

over 20% for these markets in October alone.

January is typically the month when the most searches are done for jobs in all of these markets which reveals that the unemployment rate is driving significantly higher job searches within these markets.

By State + Job Oct Searches Average Mo Searches # Increase

1 Georgia jobs 3,350,000 2,740,000 610,000

2 ohio jobs 2,240,000 1,830,000 410,000

3 michigan jobs 1,830,000 1,500,000 330,000

4 atlanta jobs 1,500,000 1,220,000 280,000

5 chicago jobs 1,500,000 1,220,000 280,000

6 colorado jobs 1,220,000 1,000,000 220,000

7 houston jobs 1,220,000 1,000,000 220,000

8 dallas jobs 823,000 673,000 150,000

9 san diego jobs 673,000 550,000 123,000


Top Increasing Job Title Keywords In October 2008Rank By Job Function Oct Searches Average Mo Increase % Change

1 clerical jobs 673,000 368,000 305,000 83%2 customer service jobs 1,500,000 1,000,000 500,000 50%3 executive jobs 823,000 550,000 273,000 50%4 attorney jobs 368,000 246,000 122,000 50%5 technology jobs 368,000 246,000 122,000 50%6 entry level jobs 673,000 450,000 223,000 50%7 bank jobs 450,000 301,000 149,000 50%8 data entry jobs 450,000 301,000 149,000 50%9 manufacturing jobs 450,000 301,000 149,000 50%

10 finance jobs 550,000 368,000 182,000 49%11 automotive jobs 246,000 165,000 81,000 49%12 banking jobs 246,000 165,000 81,000 49%13 administrative jobs 1,220,000 823,000 397,000 48%14 office jobs 1,220,000 823,000 397,000 48%15 advertising jobs 246,000 201,000 45,000 22%16 public relations jobs 246,000 201,000 45,000 22%17 secretary jobs 246,000 201,000 45,000 22%18 warehouse jobs 823,000 673,000 150,000 22%19 financial jobs 450,000 368,000 82,000 22%20 dental assistant jobs 165,000 135,000 30,000 22% Data Source:

The data was compiled from Google’s keyword research tool online.

Key Findings:Searches shot up over

20% for job titles including customer service jobs, administrative jobs, and office jobs.

Top professional job titles searched include finance jobs, attorney jobs, bank/banking jobs, technology jobs and advertising jobs.


Top Declining Job Title Keywords In October 2008

By Job Function Oct Searches Average Mo Searches # Decrease

1 student jobs 60,500 301,000 (240,500)

2 home jobs 823,000 1,000,000 (177,000)

3 art jobs 165,000 246,000 (81,000)

4 teacher jobs 246,000 301,000 (55,000)

5 teaching jobs 246,000 301,000 (55,000)

6 summer job 27,100 74,000 (46,900)

7 college jobs 201,000 246,000 (45,000)

8 jobs for teens 110,000 135,000 (25,000)

9 photography jobs 110,000 135,000 (25,000)

10 internet jobs 90,500 110,000 (19,500)

11 trucking jobs 90,500 110,000 (19,500)

12 temporary jobs 60,500 74,000 (13,500)

13 architecture jobs 33,100 40,500 (7,400)



Key Findings:Searches for student

jobs dropped over 80% in October as students returned to school, and most have found jobs.

Significant declines in searches for art, teaching, and teacher jobs was is also seen as the season for these jobs passes.

Declines in photography, internet, trucking, temporary and architecture jobs are the most noteworthy of the group with no seasonal reasons for dropping.

Career

October 2008 Job Search Stats