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Link, Poke & Tweet 201 Amping Your Personal Brand, Digitally
Kyle Hoedl @kylehoedl
Celeste Lindell @average_jane
John Kreicbergs @patchchord
12
IdenKfy Contacts Who should you connect with?
Make ConnecKons Network, Network, Network
Maintain RelaKonships Keep ‘Em Coming Back for More
Three Steps
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Who should you connect with?
INDUSTRY PEERS • Vendors – You work with them every day. • Local colleagues – AJend a networking event. The ad world may seem huge, but it’s not. Get to know other people in the industry. Everyone knows everyone. • College friends – They’ve got contacts too.
CURRENT LINKEDIN CONNECTIONS • Find as many former and current colleagues, industry acquaintances, friends, and family members as you can on LinkedIn. • Search through your connecSons for any mutual connecSons you’d like to know.
COMPANIES YOU MAY BE INTERESTED IN • You may not know someone at a company, but someone you know might. Figure out if there are any specific companies you want to work for, and then search for contacts that have relaSonships with those companies.
Identify Contacts
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Network, Network, Network
CONNECT ON LINKEDIN • Don’t know someone but want to be connected with them? Get introduced through a mutual contact by clicking the “Get Introduced through a connecSon” link on the person’s LinkedIn profile.
E-‐MAIL YOUR INDUSTRY CONTACTS • Just because they aren’t hiring doesn’t mean they don’t know someone who is. Find out if they know someone in the industry who is hiring. Ask them to pass your resume and porZolio to any contacts they have. Get those contacts’ informaSon to follow up with them.
FOLLOW & DM ON TWITTER • Stay engaged with them. Follow someone you’ve met and send a Direct Message to them. If you’ve never met them, get their aJenSon by retweeSng their tweets. People acSve in the space will noSce.
Make Connections
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Keep ‘Em Coming Back For More
USE TWITTER AS A TOOL TO ENGAGE YOUR AUDIENCE • ConSnuously update your TwiJer feed with “shareable” tweets – Tweets that people will want to share with their friends and which will make you become a reliable source for industry informaSon. • Tweet links to your blog posts, news about you, etc. But not too much! No one likes a self-‐promoter.
WRITE COMPELLING BLOG POSTS THAT PEOPLE WILL WANT TO READ • Expand on your tweeSng prowess by adding in your own opinions on your specific industry. Graphic designer? Write about why you love the typography of a cool poster you took a picture of this morning. Social marketer? Post some links to a campaign and tell us what you’d change or why you think it’s brilliant. Update frequently.
GET INVOLVED IN INDUSTRY EVENTS & GROUPS • Don’t just aJend. Become a chair, get involved in planning, and get your name out there.
Maintaining Connections
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THINK OUTSIDE THE BOX TO GET NOTICED
Facebook ad targeted to: • 10 digital adverSsing agency networks • New York, NY network
Ran for one week
Clicked through to website with resume
68,000 impressions 68 resume downloads
3 interviews set up with major industry leaders in the digital and social media space
Get Creative
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THINK OUTSIDE THE BOX TO GET NOTICED
“Ryan Schafer for Junior Copywriter” Fan page
173 Fans
Updated with press release announcements, samples of work, and job updates
Covered in several news outlets, including The Wichita Eagle and several TV news staSons
Get Creative
Be real.!
“Donʼt use the digital space as a platform#for creating the person you are not strong#
enough to be in the real world.”#
Jessi Withrow#(@pensivegirl)#