People First.1

Success = People First

Founded in 1990 Over 24 years experience exclusively focused on human capital management

2,000+ employees

3,000+ customers in over 150 countries

A leading provider of unified HCM cloud-based solutions for global businesses

Only Vendor in the HCM space to place on Future 100 Best Company list

UltiPro

Our core principles:

#20 15M 97%Culture: Product: Service:

Place to Work Employee Records Customer Retention

Ranked #20

Unified System of Record

3Industry’s Best CANADIAN & US HR/BENEFITS/payroll at the core

Shane Gibson

4

#GetSociable

Leadership 2.0Leadership in a Hyper-Connected

Multi-generational Workplace

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“Saying you don’t believe in social media is like saying you don’t

believe in the internet.” - @garyvee

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#GetSociable

“There are no more marketing gurus – just customers with megaphones”

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Jim KeenanA Sales Guy Consulting

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McKinsey Global Institute Study…

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1.4Billion

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187 Million Active

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500 million updates/day

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3Billion Views/Day1 Billion Mobile Views

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200 Million/mo

1.5 Million in Thailand

50 million new users in the last 6 months

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40 Million Unique

72% Women

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Are your people Social Notworking?

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Engagement Islands

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Social Communications Ecosystem

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“If you think you are a leader and no one is

following you...

You’re actually just going for a walk“

(Arabic Proverb)

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The Reverse Drip

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Rules of Engagement

#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

#8 Amplify through community

#GetSociable

#GetSociable

Digital Immigrants & Digital Natives

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Wired

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Attraction• Their Social Platforms and networks

• Social Process

• Constant Feedback

• Core Values

• Demonstrate a Path

• Demonstrate a Purpose

#GetSociable

#GetSociable

Learning• Byte / Bite Sized

• Collaborative (teaching and learning)

• JIT

• From Universal to Variable

• Social

• Engaged

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Digital and EngagedYammer

Wikis

Google Video / Audio

Constant interaction

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“A technical recruiter told me some tech companies seek guild leaders in Warcraft, Why? leadership in digital environment -- just like work”

- Jeremiah Owyang

@jowyang

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#GetSociable

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Get Sociable!

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Community Leaders are Vital

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Influence Teams

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“Tell stories because stories aren’t boring.”- Jay Levinson

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Score Keeping?

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Stakeholder Spotting

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Intel/Data

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Social CRMSCRM

SocialemailValues

PreferencesData

RelationshipHistoryBusiness

IntelPersonal

Intel360 view

SCRM

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Hootsuite

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AltimeterGroup.com

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Social Media Policy

• Protects:

• Your Brand

• Customer, Investors & Community

• The Employee

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Policy• Safety

• Privacy

• Proprietary

• Process

• Etiquette

• Engagement

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It Belongs to Everyone

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#BDLife

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Social Media Education

• List necessary competencies per position (Tools, strategy, technology)

• Form best practices groups and set-up education days

• Customized training online/in-house

• Public courses

• Online resources

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Key take away’s

• You attract and retain what you are

• Social success comes from a social culture

• Your social media should amplify your stakeholders

• It’s an asset and a liability – focus it

• Get Sociable!