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This is a workshop I gave to young professionals in Los Angeles in partnership with the Asian Professional Exchange (APEX). More info at: http://apex.org/main/event/4530#.U5PNVJSwK4V. I also published a LinkedIn post with tips for your profile - check it out at https://www.linkedin.com/today/post/article/20140624184011-10901037-what-you-re-doing-wrong-on-your-linkedin-profile.
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How to Use LinkedIn to Build Your Career APEX Workshop June 2014
©2013 LinkedIn Corporation. All Rights Reserved.
Nice to meet you!
©2014 LinkedIn Corporation. All Rights Reserved.
@cheesycons
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Meet LinkedIn
Over 300 million global professionals
3 million+ company profiles
Executives from every Fortune 500 company
66% outside the U.S.
200+ countries©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Connect the world’s professionals to make them
more productive and successful
Our mission
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For our members
The professional profile of record
Connect all of the world's professionals
Identity Networks KnowledgeThe definitive professional
publishing platform
©2013 LinkedIn Corporation. All Rights Reserved.
“I found 8 career-building opportunities on LinkedIn!”
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Agenda
Get Noticed: Enhance your online image
Get Connected: Leverage and grow your network
Get Opportunities: Find and land your dream job
©2014 LinkedIn Corporation. All Rights Reserved.
Stay top-of-mind: Increase your visibility
©2013 LinkedIn Corporation. All Rights Reserved.
Get Noticed
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
70%of employers have rejected a job candidate
because of information they found about that person online
©2013 LinkedIn Corporation. All Rights Reserved.
85%of employers say that a positive online
reputation influences their hiring decisions
©2013 LinkedIn Corporation. All Rights Reserved.
Keep your LinkedIn Profile updated
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Tip 1: Develop a strong, keyword-aware headline
Client-focused, Big Idea Salesperson
Recent Ohio State Honors Grad and Publishing Intern
IT Project Manager Seeking New Opportunity
Senior Public Relations and Internal Communications Executive
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©2013 LinkedIn Corporation. All Rights Reserved.
Tip 2: Get strong recommendations from managers
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©2013 LinkedIn Corporation. All Rights Reserved.
DOtake advantage of LinkedIn
profile feature additions
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Tip 3: Add sections to enhance your profile
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©2013 LinkedIn Corporation. All Rights Reserved.
Tip 4: Feature your volunteer work
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©2013 LinkedIn Corporation. All Rights Reserved.
Tip 5: Display your best work
www.linkedin.com/portfolio
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Add and display media on your profile with a click
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©2013 LinkedIn Corporation. All Rights Reserved.
DOconsistently drive people
to your LinkedIn profile
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Tip 6: Tie LinkedIn to your other efforts
Jane Doe
(800) 555-1234
Connect with me on LinkedIn:www.linkedin.com/in/JaneDoe
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Eric Kuhnn811 Hay St. San Jose, CA - 650-555-1234
[email protected] - www.linkedin.com/in/erickuhnn
Strategic Planning / Resource Allocation and Optimization / Process ImprovementsRelationship Management / Staff Development / Coaching and Mentoring
OPERATIONS MANAGEMENT
Operations and Management Strengths:
• Process Redesign / Change Management• Project and Operations Oversight• Cost Analysis and Reporting• Policy and Procedure Development• Risk Management / Quality Control• Technology Assessment
Operations Manager (2005-2009)
PERSONAL EXPERIENCE
Provided direction to 138-member team, implementing effective staff and resource management strategies in global setting.
Tie LinkedIn to your other efforts
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Get Connected
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
70%of jobs are found through networking
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Connect with people you admire
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Step 1: Reach out to everyone you know
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Step 2: Upload your email address book of contacts
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Step 3: Maximize group affiliations
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
How to get involved in groups
Coby Sexton
Vanessa Sun likes thisdiscussion by Jim Miller
including Michael Vansey and
Richard Dwelling
Jim Miller started a discussion:
Brian Cummings
Joe McGwin- Explore the Manager’s Choice panel
- Check the Jobs tab for open positions- Use the Search tab to find topics of interest
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Find the best groups for you
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Step 3: Reach out to new connections
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©2013 LinkedIn Corporation. All Rights Reserved.
Use the “People You May Know” feature
Kim Jones,
James Harlins,
Michelle Tranquillos,
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Find new contacts with Advanced People Search
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©2013 LinkedIn Corporation. All Rights Reserved.
Carl Fisher
Sort by groups, mutual connections, schools and more
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©2013 LinkedIn Corporation. All Rights Reserved.
Write individualized connection requests
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©2013 LinkedIn Corporation. All Rights Reserved.
Leverage “Who’s Viewed Your Profile”
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©2013 LinkedIn Corporation. All Rights Reserved.
Who’s Viewed Your Profile
Kelly BrightonJamie KlingerChris McMillian
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©2013 LinkedIn Corporation. All Rights Reserved.
Recruiters
Peers in your field
Leaders in your field
Friends and coworkers
Contacts from your past
Reach out to someone who viewed your profile
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Richard’s
Richard,
Thank you for viewing my profile. I hope it gave you a clear picture of the value I offer as an IT professional. I viewed your profile as well and noted that you help recruit for technical positions at Adobe. I am seeking new opportunities at this time, and would be delighted to speak with you about my qualifications. I have long been a fan of your CS products and think I could be a great fit for the IT support team at Adobe.
Thank you again for your interest and please let me know if I may send you any additional information.
Richard isRichard:
Interested in IT support positions
Reaching out to a recruiter
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Reaching out to a leader
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©2013 LinkedIn Corporation. All Rights Reserved.
Respond to InMails even when you’re not looking
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©2013 LinkedIn Corporation. All Rights Reserved.
Get Opportunities
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©2013 LinkedIn Corporation. All Rights Reserved.
Pursue multiple opportunities
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©2013 LinkedIn Corporation. All Rights Reserved.
Step 1: Search and apply for jobs on LinkedIn
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©2013 LinkedIn Corporation. All Rights Reserved.
Step 2: Use Advanced Job Search to narrow results
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Research potential coworkers before making a big career decision
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©2013 LinkedIn Corporation. All Rights Reserved.
Step 3: Use LinkedIn for company research
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©2013 LinkedIn Corporation. All Rights Reserved.
Use Company Pages to research companies you love
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©2013 LinkedIn Corporation. All Rights Reserved.
Follow companies to get updates and see connections
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Apply on the go with the LinkedIn App
Download the free LinkedIn app from your phone’s app store
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Stay top-of-mind: Increase your visibility
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Your friends’ friends
Your friends
Your friends’ friends’ friends
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©2013 LinkedIn Corporation. All Rights Reserved.
Visibility strategy
Show up on people’s feeds with timely, relevant status updates
Do “small goods”
Turn LinkedIn group participation into one-on-one networking relationships
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Show up: Update your status at least 3x/week
©2014 LinkedIn Corporation. All Rights Reserved.
Heading to the APEX social media event tonight. Will I see you there?
©2013 LinkedIn Corporation. All Rights Reserved.
Find content to share on LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved.
Do “small goods”
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Turn LinkedIn groups into networking relationships
Sam Welling
Natasha Weller
Celeste Parks
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Reply privately to discussions
Steve Capcerich
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©2013 LinkedIn Corporation. All Rights Reserved.
Craft an engaging, personalized message
Steve Capcerich
RE: Great List of Resources for Job Seekers
Steve,Thanks for posting this link – lots of great reads here! I noticed in
your LinkedIn profile that we both have a background in small business accounting. Perhaps we can help each other in the job hunt. May I send you a connection request and keep in touch?
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Summary
Get Noticed: Enhance your online image
Get Connected: Leverage and grow your network
Get Opportunities: Find and land your dream job
©2014 LinkedIn Corporation. All Rights Reserved.
Stay top-of-mind: Increase your visibility
©2013 LinkedIn Corporation. All Rights Reserved.
Job Seeker Premium
premium.linkedin.com/jobsearch/©2014 LinkedIn Corporation. All Rights Reserved.
• Become a featured Applicant• Get insights into your applications• Network in an exclusive group
• Add a badge to your profile• Use InMails to contact decision makers• Access salary data
©2013 LinkedIn Corporation. All Rights Reserved.
“I found 8 career-building opportunities on LinkedIn!”
©2014 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Questions
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