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Presentation for University of Ca'Foscari
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HOW LINKEDIN HELPS YOUR CAREER
Why social media are important for career?*
89% of companies use social media for recruiting
86% of employers say candidates should make their profile more employer-friendly
79% of hiring managers review applicant’s on-line info
65% of companiessucessfully hired via Social Media
*Job vite Social recruiting Survey 2011
Networks most used by companies
Be in the right place is the #1 step
95% of companies hired via LinkedIN
WHAT ABOUT ITALY ?
30K+ Italian Companies have a LinkedIN Page
I.T.
3.770
Marketing &Advertising
1.187
ManagementConsulting
1.146
1 8 9 HIRING ON LINKEDIN
2 2 . 0 0 0HR PROFESSIONAL
>
HAVE A GLOBAL APPROACH
5 tips to build a successfull presence on Linkedin
#1Plan your presence
Who you are
Why you use linkedin
What you do
When you did
Who you want to reach
5 tips to build a successfull presence on Linkedin
#2
Build a profile and ….Put a face on IT
Ensure your profile is complete and up-to-dateUsers with complete profiles are 40 times more likely to receive opportunities through LinkedIn!
Take care about Photo
Use a strong headline
Describe your experience and education
Publish your Website
Tag your self with skills
Obtain Reccomendetion
5 tips to build a successfull presence on Linkedin
#3Build your network at the right speed
IMPORT CONTACTS FROM YOUR PERSONAL ADDRESS LIST
IMPORT ONLY PEOPLE YOU KNOW
Get Introduced or introduce your self
According to linkedin policy you are allowed to link only people you really know!
LinkedIN allow connection to:
• Friends• Collegues• Classmates•People you have made business with•Members who you share groups with
LinkedIn initially allows all users to send up to 3000 invitations
5 tips to build a successfull presence on Linkedin
#4Be active, be generous
Show what you do
Join groups and be a contributor
Post and Aswer to questions
SHOW WHAT YOU DO …
You can enrich your profile integrating the contents you produce among the social media sphere
Be consistent with your goals and your profile…
BE RECOGNIZED AS AN EXPERTHelp LinkedIN Members
Join groups and share relevant contents useful to audience
HOW TO CHOOSE THE RIGHT GROUP?
#1 SEARCH WITH KEYWORD #ORFILTER CATEGORY AND COUNTRY
#2 LOOK AT GROUPS JOINED BY YOUR CONTACT
#3 TAKE A LOOK TO GROUPSTATISTICS
5 tips to build a successfull presence on Linkedin
#5 Use your LinkedIN Home Page
ARE YOU REACHING YOUR GOALS?
Profile statistic gives useful information
• Number of connection You Have• Most frequent function in your
network• Most frequent location• Fast growing Functions• Fast growing Locations• How many times you appeared
in search• People who visited your profiles
Only Premium accounts have detailed information
EXTRA tip to build a successfull presence on Linkedin#BONUS Don’t ignore other networks
Hiring Managers probably will look at you on other Social Networks
You are always a professional also when you share in Facebook
Monitor Your Personal Brand among the web
Global personal positioning stats
WHAT DOES THE WEB KNOW ABOUT ME?
HOW MUCH ARE YOU INFLUENT?
SOMEONE IS MENTIONING ME?
WHO’S TALKING ABOUT ME?
THANKS FOR ATTENTION !
SIMONE FAVARO
linkedin.com/in/simonefavaro
SOME RESOURCES USED FOR THIS PRESENTATION
JOBVITE SOCIAL RECRUITING SURVEY 2011 – LINKEDIN ADVERTISING TOOL – LINKEDIN COMPANY SEARCH
IMAGES ARE FREELY DOWNLOADED BY “GOOGLE® IMAGES “ OR THEY ARE SCREEN CAPTURES OF MY PERSONAL ACCOUNT