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Me?s = new @samzzi; s.name = “Sam Serrien”; s.work = “These Days”;
s.wife = new @kimzzi; s.kid[1] = new @lienemie; s.kid[2] = new @haike; s.type =“Creative Technologist”; s.website = “sam.serrien.be”; s.tdlabs = “labs.thesedays.com”
Digital agencySocial
Freedom
Talent
Ninja’sPassion International
CreativeEvangelistIdeas
Investor in people empowerment
Strategy
ROI Awesome
Cutting edge E-commerce Mobile
NokiaQ8
ChiquitaTruvo
FordPioneer JunkersRezidor
Friends of GlassJaguar
NuonIjsboerke
TelenetMicrosoft BNP Paribas Fortis
Land Rover
(Can’t use a tagcloud here, all our clients are equally important )
TALENTS
(BRINGING US TO OUR CASE PRESENTATION)
So,.. that’s a lot of hotshot clients with a lot of hotshot service...For doing this we need the best of the best, we need :
“FINDING A GENUINE WEB-NINJA”CUCKOO CASE PRESENTATION
but Firsta story
Once upon a time . . .
Mess with the best,Die like the rest.
=
The Trials
• Hack passwords• Hack scripts• Decrypt algorithms• Use yr brainz
• Prove yourself worthy!
1tweet
“THESE DAYS IS HIRING!
HTTP://PLAYGROUND.THESEDAYS.COM/NINJA”
@samzzi
RESULTS
• Massive amount of tweets• Massive coverage in blogs, forums and even
the press• 8.000 visits on first day• 28.500 in the first week• 65.000 during the campaign (+- 2 months)
• Avg. Time on Site: 8 min• More than 13.000 contacts with over 200
filtered candidates• Even until today site is still generating candidates
Effect from your GA on your brand website? (day 1)
NICE ONESome mails from people just saying
I WANT TO WORK AT YR COMPANYWe got mails from people across the world
GOT HIREDThe best of the best?
HIRED
(this guy is from Australia btw ... ;-))
This one even created a ninja pic of himself
HIRED
He even made a movie?!
HIRED
Even a year later they’re still comming in (and getting hired)
HIRED
What did we get out of this?
• Ninja’s are cool and all over the place
• Social works! Just make sure your idea is original and inspiring and the crowd will spread the word for you.
• Our motto: Don’t overthink your project, just do it. (“skunkworks projects”)– After this one we launched many other skunkworks
projects all being a huge success
Ninja
Red ons land
Gelijkloon
Fartcha(almost topped the ninja figures)
ありがとうございます
THE BRAND INTERACTION COMPANY
Karel Oomsstraat 47b, 2018 Antwerp +32 (0) 3 286 44 [email protected]
Karperstraat 10, 1075 KZ Amsterdam +31 (0)20 579 52 00 www.thesedays.com