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In this Femgineer Forum Poornima will talk about the importance of building an online presence. She will also walk you through some simple strategies you can use to make a mark on LinkedIn, Github, and other social sites where engineers often have visible profiles and women may not know or feel comfortable about showcasing their talents and accomplishments.
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Building Online CredFemgineer Forum#femgineerforum
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Sponsored by: WalmartLabsDecember 5, 2013
Poornima [email protected]
@poornima
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Celebrating 1 year of Femgineer Forums!
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Special thanks!Sponsors
Volunteers
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Format
• Brief talk on strategies to help you level-up• Breakout session to practice strategies• Presentations to get feedback
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My story.
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Recap from Building Street Cred
1. With simple metrics e.g McDonald’s 1B served
2. By association e.g celebrity endorsement
3. Win-win solutions e.g. both sides benefit
4. Through the wisdom of others5. By staying relevant
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Agenda
• Why do you need to build credibility?• What do you need to do to build credibility?• How do you do it?• Breakout session
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Why do you need to build credibility online?
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Reasons for Building Online Cred
1. More people are being “discovered” online2. Informal background checks
3. Digital footprint tells a story
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Especially Important If...
• You are in an entry-level position• You are a freelancer or consultant• Trying to build up a network!
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Management vs. Technical Leadership?
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Doesn’t matter!
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Here’s why...
• Comfortable owning your presence• Adding to company’s credibility & attract talent
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We’re not going to focus on:
Personal branding.
Building an audience.
Being an expert.
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Building your presence.
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Storytelling.
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Your digital story makes a difference.
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Opportunities!
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What do you want to tell?
• Past, present & future.• Past: what have you done. • Present: what are you currently doing.• Future: what do you want to next!
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The future is based on your aspirations!
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Be clear about you do want &
what you don’t want!
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“This is a lot of work.”
Excuses
“I don’t like talking about myself.”
“I don’t know where to begin...”
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“How do I find my voice?”
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Start by sharing what is important to you!
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Easy Steps
Step 1: Every quarter review the following:• What projects have I completed? (At work or on the side.)
• What did I learn? (New skills both hard & soft.)
• What were my specific contributions & their results?
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Easy Steps
Step 2: Pick your platform• One you are comfortable with.
• Don’t bother with more than 2 or 3. (Find ways to connect.)
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Easy Steps
Step 3: Connect with others!• Levo League
• SkillCrush• Women 2.0• Femgineer
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Still skeptical?
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17 year-old Maitreyee Joshi
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Review
• Why do you need to build credibility?• What do you need to do to build credibility?• How do you do it?• Breakout session
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Next Forum!ModCloth in San Francisco
January 26, 2014Visit meetup.com/femgineers
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Lean Product Development CourseVisit femgineer.com/learn
Scholarship deadline December 6, 2013Application deadline January 19, 2014
MentoringVisit femgineer.com/mentoring
2 spots currently available
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Q&A
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Breakout Session!
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KEY OBJECTIVE(S) AGENDA
DELIVERABLE
BREAK OUT SESSION
Get comfortable identifying projects for you to use to build an online presence.
30 minutes Get into groups of ~5 people.1. Introduce yourself to the group.2. Go through handout3. Group exercise4. Individual exercise5. Present & receive feedback
Short presentation
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