SublimeNZ

CredeNtialS doCumeNt

2011

Creating Sublime Experiences

C o N t e N t S

2. Contents3. Definition4. About us5. Our Philosophy6. Meet Our Team9. What We Do10 In The Media12. Our Clients14. Case Studies

"SublimeNZ is a premium experiential marketing agency that specialisies in the creation of credible, authentic interactions between brands and customers, which we call ‘Sublime Experiences’. We just love delivering amazing campaigns that truly add value to our clients - and we look forward to working with you too”.

Robert BruceManaging Director

–ADjeCTIve

Of such excellence, grandeur, or beauty as to inspire great admiration or awe

Used to denote the extreme or unparalleled nature of a person’s attitude or behaviour

1.

2.

Sublime - sub-lime

SublimeNZ is a premium experiential marketing agency that specialises in creating memorable, authentic, ‘sublime’ moments between

customers and brands.

The business was started in 2006 by Kiwi entrepreneur Robert Bruce, who identified a need in the market for experiential marketing

that was not all about ‘promo girls’.

Robert gained his experience working for leading brand activation agencies around Australia and is an active member of the local

experiential marketing industry

Today the business employs more than 400 experienced brand ambassadors nationwide, and is based out of a vibrant office in Aucklands

CBD.

SublimeNZ has represented many of the leading brands in the country (and the world) and plans to become New Zealands leading experiential

marketing agency.

a b o u t u S

History 2006 - Today

SublimeNZ is in the business of creating special ‘sublime’ experiences, between customers and

brands that lead to changed buyer behaviour.

The driving force of the agency is to create measurable outcomes, so that our clients can evaluate their return on investment and success.

Things we do differently at SublimeNZ:

• Train all brand ambassadors to the highest of standards

• Offer comprehensive wrap up reporting and statistics during and post campaign

• Offer full creative consultation & strategy

• Have an unrivalled network in the events and marketing industry

• Run team building exercises, social events & staff meetings to build our team

• Participate in charity events to “give back”

o u r p h i l o S o p h y

What’s Your Sublime Moment?

m e e t o u r t e a m

SublimeNZ supply only the most experienced, vibrant, and well presented brand ambassadors in all major

cities of New Zealand. We have a pool of more

than 300 amazing staff to choose from, in all shapes

and sizes.

Our clients can choose the perfect team to represent

their brand.Above: SublimeNZ Crew Training

experiential marketing is more than just supplying promotional staff at events. It is one of the fastest growing marketing channels, because of its ability to engage, excite, and delight consumers. experiential is about creating meaningful, credible moments between customers and brands: we call this the ‘Sublime Moment’, when a customer ‘gets it’.

SublimeNZ can create campaigns from beginning to end. We project manage the creation of zones, events, tours, vehicles, uniforms and

integrate with social media.

We work as a partner to our clients which includes many other agencies.

What We do

New ZealaNd I s t a k I N g

NotIce

our ClieNtS

SublimeNZ has worked with many leading local

and international brands. Clients include New Zealand and Australian advertising,

PR and experiential agencies looking to use the ‘local experts’. SublimeNZ is extremely comfortable managing trans-tasman

business, and looks after many Australian agencies

and brands.

AmericAn express

Vitasport Facebook statistics

Vitasport Website statistics

results from search for the ultimate athlete contest

promotional period

VitAsportthe product: A new powdered isotonic sports drink

the Brief: to engage with 18-50 year old male and female sporty ‘weekend warriors’. to create trial opportunities and increase desire to purchase in supermarkets.

objectives: to double sales, support retailers (grocery channel), and build authenticity for the brand amongst the target market.

Deliverables: Branded custom-made Landrover, custom uniforms, a facebook contest (search for the ultimate athletes) and sponsored events including triathlon nZ and Bike nZ. Further to this sublimenZ provided a promotional team sampling at over 100 events, nationwide.

the product: American express Air new Zealand platinum card

the Brief: to engage with high net worth target market (100k+ salary) and encourage them to apply for a card.

objectives: to interact with consumers in the Koru Lounge, give them information about the offer, and encourage them to sign up.

Deliverables: premium brand ambassadors supplied for 3 months in 3 cities, full product training, premium branded (embroidered) uniforms and all logistics.

results: sampled 500 bottles of moet & chandon

CaSe StudieS

BAcArDi gLoBAL

SublimeNZ hQ

Level 1, Stanbeth House, 22-28 Customs Street east Auckland CBD, New Zealand

PH: +64 9 360 9777 Mob: + 6421 238 7758 email: info@sublimenz.co.nz

www.sublimenz.co.nz

the product: Bombay sapphire the Brief: to support an in-store marketing campaign at Jr Duty Free (Auckland Wellington christchurch) and drive increased sales.

objectives: increase sales, convert customers from competitor products, use gWp (gift with purchase) to close sales.

results:• An estimated total of 10,040 samples were

given out in Auckland, Wellington and christchurch.

• Approximately 3079 bottles of Bombay sapphire were sold over the six-week period.

• total budget : nZD $ 24,560• cost per sample: nZD $ 2.40• cost per sale: nZD $7.97• Average sales per hour: 4 bottles