How jobseekers will be using the Internet in 2009?

Colm Hannon

Careerbuilder.co.uk

11th December 2009

How do we use the Internet

A recent study found that online surfers logged on from the following locations;

• 75% from Home• 43% from Work• 32% from Other Locations

But more surprisingly, the average time spent online by Internet surfers is 14 hours a week. 

(Harris Interactive October 2008)

Active v Passive

V

2006 - 25% v 44%What is that number in 2009?

Most Trafficked Websites

• Google – job related searches up 57% from last year

• MSN – Still heavy messenger and email usage

• Yahoo! – Still heavy messenger and email usage

• Facebook – 25 mins per day/2 visits per day/51% return daily

• You Tube – 96% growth across Europe over 12 months

YouTube for Jobseekers

Did you know…

• Mobile Internet usage has grown 8 times faster than PC usage in the last 12 months but is still small in comparison

• Linkedin increased registered financial professionals by 100% between July and September

• There is only one jobs board in the top 100 UK websites – Jobcentreplus.gov.uk see www.Alexa.com so where are jobseekers really spending time online?

• A large percentage (up to 50%) of job board applications come from email recommendations and direct email campaigns

In 2009 look out for…

• Increased use of social and professional networks (Facebook from 120m – 200m in 2009)

• Increased use of video online

• More use of phones for the Internet

• Instant messaging remaining high usage

• More direct applications

• More quantity online not necessarily quality for direct employers