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Radio's cheese has moved with the advance of technology, but it's in the perfect position to return to what made it so powerful in the first place...the connection and conversation with the listener. DJ's (On-Air Presenter's) have ...to recognize the importance of utilizing the available Social Media tools to engage beyond the microphone - because by itself, the mic is no longer the magic bullet it once was. If jocks Integrate social media into their routines, have Conversations beyond the mic...the hits to their station personality pages and branded sites will generate more hits and fans. This slide presentation was from a presentation I gave to Clear Channel Charlotte's radio programming staff.
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DJ2.0Integrate. Conversate. Populate.
Audience Connection
So many sources…
(UGC) User Generated Content(CGM) Consumer Generated
Marketing
Millions of Consumers are Talking—Are You Listening?
PUSH vs. PULL (share)
Stop telling people what to do! Listen, show and share and they’ll follow.
Social Media…If you get it, share it.
New Expectations Research shows customers expect to be heard & want to engage
with brands
85% of American consumers want companies to be present in Social Media
43% of consumers want companies to demonstrate customer service via Social Media
51% of consumers want to interact with them as needed or by request
More people prefer and trust online user reviews over marketing
UGC/CGM has forced advertisers to use a more realistic form of messaging that is grounded in the experience of consumers rather than the lofty ideals of the advertisers
Major Brands…Major Shift
Social Media Marketing Spend to Hit $3.1 Billion by 2014
Hey Nate…that’s great…but…
Social Site Basics
Your Online Presence…the basics
Your identity: Decide what or who you are.
Your domain name: Godaddy.com
Station page: express yourself and be relative to your audience
LinkedIn: B2B, business networking, job hunting
Facebook: virtual yearbook, more personal, closed network
Myspace: slutty bar, music oriented, band connections – closed network
Twitter: this is the conversation that is taking place
Youtube: if you have the notion and a camera, build a channel and share it
Personal blog: aside from your station site, have a personal expression.
How to be SOCIAL…the pillars
Personal Branding: who are you, what do you stand for, what do you have to say?
Community: your brand isn’t your logo or your website – it’s your audience, their culture, experience and what they do with your product.
Listen: people are talking about everything – Obama, Hudson River, Mumbai, Iran elections, American Idol, Michael Jackson…Amber Alerts.
Engage: if you’re just posting, then you’re just broadcasting…being a loud mouth. YOU’RE BORING.
Conversation: (content is relative when it’s in context. It shows your personality or opinion, but the conversation you have is more important.)
Transparency: if you’re an asshole…let it show. Gay, straight, atheist, political…show a side of you that might be intriguing. Let people know you’re human and real.
Authenticity: don’t try to be someone you’re not.
How I Do It Business
NRcreative.com NRcreative blog
Personal LinkedIn Facebook Twitter Blog YouTube
Station NateRichie.com (station page) ENDsessions.com Twitter/ENDsessions Facebook.com/ENDsessions MySpace.com YouTube
What the hell is Twitter?
A free micro blogging service with a 140 character maximum
It's a live, public stream of consciousness. A forum for short, bite-sized updates
It’s the conversation
The Art of Twitter
Tweet: These are the 140 character updates, the bite-sized posts.
DM: Direct message. It makes your posts private and away from the public stream. You can only DM people who are following you back.
Tiny URL: A conversion system for URLs longer than 30 characters.
#Hashtag: Groups the “conversation” or event being discussed.
Tweetup: Twitter meetups at a physical location, such as a restraurant or a bar or concert …it’s where virtual meets human.
#FollowFriday: A referral movement started by one…became viral.
How Can You Use It?
Support / Create a contest
Live Tweet
Grow your network and personal brand
Marketing: No spamming or hardsell
Search for what everyone is talking about
Provide links and share content
Address both positive/negative comments
Twitter Currency
Cool Tools
Tweetdeck: at your desk working, or on-air live
TwitterLocal: see who is on and near you
TweetGrid: ideal for events –names, keywords and hashtags
VisibleTweets: for large audiences, events
Integrate. Conversate. Populate.
