845 Maria Drive heathergarciameza@gmail.comPetaluma, California 94954 mobile: 408.829.2136

Heather Meza I hope this version of my resume helps you determine if we’re a match. At a minimum, please enjoy the visual break!

845 Maria Drive, Petaluma CA @heathermeza

2 H E A T H E R M E Z A @heathermeza 2 !

Who I am:

Strategic & data-driven change leader passionate about people, technology, content and results

²  High-energy builder / developer / nurturer of kick-ass digital and content marketing teams

²  Always on the leading edge of driving innovation and transformation (directly and through influence)

²  Strategist, thought leader, futurist, storyteller, educator, coach, editor-in-chief, scrum master

3 H E A T H E R M E Z A @heathermeza 3 !

WHAT I’ve Done:

25+ years on the leading edge of marketing

²  Drove hundreds of millions in global Sales Qualified Leads (SQL)

²  Directed large and small departments, scrums and virtual teams

²  Accountable for multi-million dollar budgets, strategy and planning

²  Led multiple transformational, operational and educational efforts

²  Designed and oversaw data-driven, persona-led campaign integration across online and offline channels from awareness through loyalty

,

4 4 !H E A T H E R M E Z A @heathermeza

From startup to Fortune Global 100

Brands Most Recent Roles & Responsibilities

² VP of Marketing Vendini, Inc.

Developed marketing strategy, managed budgets, built and led teams accountable for: Product Marketing, Content Marketing, Brand, Advertising, Events, Web & Inbound Marketing, Marketing Automation & Nurturing, Full-funnel Measurement & Reporting, Customer Marketing, Executive and Corporate Communications, Social Media and PR

² Chief Content Alchemist Content Marketing Institute

Created and led digital, editorial, and content strategy for newly acquired Intelligent Content Conference; Served as Content Strategy Evangelist through speaking, blogging, and building community; Defined GTM / Brand / Voice / Messaging

Heathers Experience

5 5 !H E A T H E R M E Z A @heathermeza

Brands Most Recent Roles & Responsibilities

² Head of Inbound Marketing Experience Cisco Systems

Developed strategy and directed teams to drive marketing transformation and create marketing-led pipeline, resulting in $562mil in global sales qualified leads (SQL) in FY14

² Head of Digital Media Solutions Cisco Systems

Built & directed a diverse team of web development and online / social media / content marketing professionals responsible for strategy, planning, execution and management of websites, launches, programs, and assets for customers, partners, and employees

Heathers Experience

From startup to Fortune Global 100

6 H E A T H E R M E Z A @heathermeza 6 !

WHAT I KNOW

Seasoned and innovative expert with extensive experience in all areas of digital, social and content marketing

²  Ideation > strategy > execution > measurement > optimization

²  Full-funnel, data-driven, journey-based campaigns and programs

²  Strategic, transformational change leadership program management

²  Organization and operational framework design, strategic roadmaps, workforce planning, team creation and development

²  Translation of strategy, business and customer needs into requirements to enable execution at scale

7 7 !H E A T H E R M E Z A @heathermeza

Digital Media Content Strategy Thought Leadership

² Deep knowledge and experience with all areas of digital & social media (strategy & planning through execution of global campaigns, programs and redesigns)

² Technology & content requirements, integration, education & training

² Digital & content transformation /innovation / change leadership

² Established Professional Speaker

² Energetic, entertaining & well versed Storyteller

² Proven Coach, Mentor, Educator & Change Leader

² Agile Marketing Implementer, Practitioner & Advocate

² Innate + cultivated ability to create & teach content strategy, taxonomy / vocabulary governance, semantic web, structured content & other complex philosophies to any level

² Establisher of content strategy best practices, creator of structured content, strategy, workflow, style & content templates, training content, coach & instructor

Heathers Experience

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Leadership Demand Gen Operations

² Proven department head that leads / nurtures teams to achieve results while having fun

² Driver of strategic disruption efforts for transformational change & innovation

² Entrepreneurial, growth-minded, customer-driven business innovator

² Retainer and attractor of top talent at all levels

²  Complex resource & budget management

²  Organizational design, business & workforce planning, and employee development

²  Design and implement Center of Expertise & Service Bureau practices & processes

²  Creation & Documentation of strategies, plans, frameworks, roadmaps, style guides, etc.

² Full-funnel, connected digital experiences resulting in leads & conversions (from concept thru execution & dashboard creation thru analysis)

² Revenue marketing & inbound marketing methodologies & practices (Sirius Decisions Waterfall, Marketing Automation, Testing / Optimization, etc.)

Heathers Experience

9 9 !H E A T H E R M E Z A @heathermeza

Product Management & Sales Enablement

Brand Management & Personas

Public Relations & Social Media

² Messaging, positioning and go-to-market strategies

² Sales play design, asset creation and training

² Experienced with solution selling, as well as CEB’s Challenger Methodology

²  PR & social media strategy and management

²  Media relations and press releases

²  Real-time crises management

² Brand guidelines, templates and assets

² Brand repositioning, look-and-feel refresh

² Persona development: research, validation, documentation and training

Heathers Experience

10 10 !H E A T H E R M E Z A @heathermeza

Events Technical & Specialty Stuff

² Battle-proven Tradeshow, Workshop & Training expert (end-to-end, from logistics to leads, virtual & on-site)

² Inspiring, motivational experienced moderator, facilitator & teacher with an original, memorable & REAL personality/style

²  HTML, XML, WordPress²  Salesforce.com

²  IMB Unica, Marketo (enterprise marketing automation platforms)

²  Tableau, Domo

²  Adobe Marketing & Creative Cloud (Test & Target, WEM/CQ, Site Catalyst, Omniture, PhotoShop, Illustrator, Dream Weaver, etc.)

²  Jira, Trello, TargetProcess (Scrum & Kanban visual management)

² Technical Power User (aka geek)

² SEO, SEM, GA² IA, UE, Design

² Content & Journey Mapping, Personas

² Metrics & Analytics

² Research, Testing² Graphic Design

² CMS, Structured Content (metadata, XML, taxonomies, etc.)

² Enterprise collaboration tools

Heathers Experience

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Strengths Core Values Top Traits

² Strategic

² Creative

² Passionate

² Fun, energetic, knowledgeable

² Inspirational, visionary

² Can speak Marketing and IT

² Courage

² Accountability

² Transparency

Education²  Evergreen Valley College

²  California Board Certified Licensed Cosmetologist

²  Ongoing education via seminars, classes, workshops, hours of daily reading, etc.

More about Heather

845 Maria Drive heathergarciameza@gmail.comPetaluma, California 94954 mobile: 408.829.2136

THANK YOU!Heather Meza

For a more traditional view of my resume, please view my LinkedIn profile

www.linkedin.com/in/heathermeza