Government on the Go: Mobile Apps

Robert Meza

Goals for Today

• About Me

• The Mobile Market

• Responsive Design

• California Mobile

• Additional Resources

About Me

Robert Meza Project Lead for California Mobile BS, Computer Science • http:/http://webs-

cp1.irt.csus.edu/~magazine/2012/06/11/robert-meza/

• http://www.govtech.com/policy-management/States-Aim-to-Launch-More-Mobile-Apps.html

• http://www.govtech.com/pcio/App-Development-Rush-Strikes-California-State.html

The Mobile Market

iOS

Android

BB

WP

Other

U.S. Mobile Operating Systems August 2009

Source: http://gs.statcounter.com/#mobile_os-US-monthly-200908-200908-bar

iOS

Android

BB

WP

Other

U.S. Mobile Operating Systems August 2012

Source: http://gs.statcounter.com/#mobile_os-US-monthly-201208-201208-bar

Mobile Stats

• 34 percent have made a purchase using their mobile phone compared to 19 percent in 2011

• Mobile Marketing Association study finds mobile ads should account for 7% of marketing budgets. The space is currently seeing spends around 1%

• 25 percent of consumers engage in online shopping only via mobile

• 19% of the world’s 6 billion mobile users are already using location based services, with 62% aspiring to do so in the future

• Mobile search will generate 27.8 billion more queries than desktop search by 2016

• 50% of smartphone shoppers use a GPS/mapping app to find a retail location; 44% access the site of a retailer where they typically shop; 34% downloaded a retailer’s app

Palm -> BlackBerry -> …?

March 2012 June 2012 Point Change

Total Subscribers 100.0% 100.0%

Google 51.0% 51.6% 0.6

Apple 30.7% 32.4% 1.7

RIM 12.3% 10.7% -1.6

Microsoft 3.9% 3.8% -0.1

Symbian 1.4% 0.9% -0.5

Total U.S. Smartphone Subscribers 3 Month Avg. 2012

Source: http://www.engadget.com/2012/08/01/comscore-android-back-above-51-percent-of-us-share-ios-still-up/

April 2012 July 2012 Point Change

Total Subscribers 100.0% 100.0%

Google 50.8% 52.2% 1.4

Apple 31.4% 33.4% 2.0

RIM 11.6% 9.5% -2.1

Microsoft 4.0% 3.6% -0.4

Symbian 1.3% 0.8% -0.5

Total U.S. Smartphone Subscribers 3 Month Avg. 2012

Source: http://www.engadget.com/2012/09/04/comscore-android-tops-52-percent-of-us-smartphone-share/

All CA.GOV Domains Web/Mobile Usage 2010-2012

Source: http://ca.gov/Apps/DataDashboard.aspx

2010 2012

Responsive Design

California Mobile

CHP PARKS EDD FTB CALFIRE

SCO ARTS DFG OHV CCCCO

ADP BAR DBW CALEXPO DCSS

DFI OTECH FILM BOE CCC

GOV DOR DOA CUIAB CALHFA

Additional Resources

Additional Links

• http://webs-cp1.irt.csus.edu/~magazine/2012/06/11/robert-meza/

• http://www.govtech.com/pcio/App-Development-Rush-Strikes-California-State.html

• http://www.govtech.com/e-government/California-Unveils-New-Mobile-Template.html

• http://webs-cp1.irt.csus.edu/~magazine/2012/06/11/robert-meza/

• http://techblog.ca.gov/?p=2099

• http://www.govtech.com/policy-management/States-Aim-to-Launch-More-Mobile-Apps.html

• http://employeeconnection.blogs.ca.gov/2012/07/17/technology-agency-staff-honored-by-sacramento-state-alumni-association/

Questions & Comments