Mood Boards

Jonah Adshead

Idea 1 (Pre-gym drink)My first idea was for a high

fuelled, high intensity drink designed to give you a huge caffeine and energy injection that would be perfect for people to drink just before they go to the gym.

When thinking about a drink for body builders I decided a good theme to link this to would be Ancient Greece because of their gods, their sports and their army's.

When researching colours to use I looked at some of the colours ancient Greek armies wore and yellow, red, white and black seemed to be common. These colours are also very strong, eye catching ones and so I think they will work well together.

Other opportunities to add more interesting detail could be the inclusion of lighting in the design, something that connotes speed and energy, but also reminds one of Zeus, the king of Ancient Greek gods.

There are many very iconic but simple shapes and styles of images or drawing that I can replicate that have very strong connotations of Ancient Greece.These silhouetted figures with the anatomical outlines of their muscles on their bodies makes them look very strong and muscular. I think this is something that would appeal to the bodybuilding community.

This era would work very well as a theme for a sporting product as Greece is where the Olympics originated.

The Greek stories of Hercules, the Minotaur, Zeus and many others are all of people or creatures with huge strength and power and so this drink will be very appealing to people who want to get as big and strong as they can.

Idea 2 (Healthy)Having explored the possibilities of a

high powered, highly fuelled energy drink designed to give you a huge caffeine and energy injection I decided that I would go for a more subtle and healthy approach to my second one.

I think in the western world the Asian culture and lifestyle, all be it a stereotypical view, is a healthy and natural one. Asian culture for me has connotations of bodily but also spiritual wellbeing and is one that is very popular in western society at the current period.

I think pairing this culture with energy drinks is good as it contrasts the belief held by many people that energy drinks are hardcore, unhealthy and unnatural. Marketing my drink as a healthy, good for the soul drink could work well.

I looked at a few different oriental themed fonts on the internet but thought that many of them were too complicated and would not be easily read, the two I have chosen however are still Asian inspired and work for these theme well.

For a colour scheme I wanted to go bright and colourful, to connote life and energy. I do not want to include any fluorescent colours or ones that look unnaturally bright as this will give the wrong impression I believe and these colours are best left to the Monster Energy type drinks.

Adding a yellow stroke to the centre gives the text a vibrant, electrifying appearance that connotes energy.

Using an outer glow can achieve the same effect.

Instead of adding a coloured glow or stroke I have this time coloured the text. This means that the connotations of vibrancy and energy are still there and a drop shadow effect can be added. This works well to bring the text off the page.

Here is a logo I quickly designed to show how all the colours could work together.

I did some research looking at oriental advertisement posters and packaging and the best ones I found were all relatively simple designs with quite large blocks of colour and a emphasis on typography.

I really like this style and I think it works well and I want to try recreate that in my work.

I may look at changing the colours I have selected and only having one. This will make my work bolder and stand out more.

Here is another logo example I quickly designed to show how it would look with only one colour and a more simple design.