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Presentation for Kowloon Junior Chamber on 28 April 2011
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Developing Personal NetworkIs it an art or a science?
For Kowloon JCI For Kowloon JCI 28.4.2011
Roy Ying, B. Comm., Msc. (Corporate Governance)
Head of Communications, AsiaRoyal Institution of Chartered Surveyors
About me…
FAQ about Networking
• Why is personal networking important?
• I don't know many people. How • I don't know many people. How can I network?
• Will networking help me find a job?
Why is personal network important?
Referral, Trust & Respect
• The most fundamental act of networking occurs when you give someone a referral or get a referral from someone based on the relationship of trust that has been built
• People trust the judgment of those they respect. And they will often make decisions, even large ones, on that basis if they feel the other person has better knowledge
Trust influences behavior
Examples:
• Parents make decisions on their children by learning from other parents by learning from other parents
• Engaged couples make decisions on their weddings by learning from other couples
How do they get to know each other?
Darizi
Baby Kingdom
I don’t know enough people. How can I network?
• You will be surprised how many people you actually know. Let’s try counting how many…– classmates you’ve had in the past?– colleagues you’ve had in your current or former jobs?– people are their in your church?– members are there in the chambers or associations
that you belong to?– family members?– client or suppliers do do business with?
• You may not have all their current contacts, but you know them
Networks a normal person has…
FAMILIES / FRIENDS
FORMER / CURRENT
COLLEAGUES OR BOSS
SCHOOL ALUMNI
ASSOCIATION / ASSOCIATION / CHAMBER /
PROFESSIONAL BODY
CLIENTS / SUPPLIERS / PARTNERS
HOBBIES / SOCIAL CLUBS
MEDIA
FANS / FOLLOWING / FRIENDS ON
SOCIAL MEDIA
FORMER / CURRENT
COMPETITORS
How do you manage your network?
Or the good old fashion way?
Network expansion suggestions –old school
• Attend trade shows / conferences• Take evening classes • Develop sociable hobbies (good and bad ones)• Volunteer in charity functions • Volunteer in charity functions • Join a social / sport club • Participate in public affairs discussion• Attend Chamber of Commerce events• Become active in your school’s alumni• Get more involved in your own church
Network expansion suggestions –emerging trend
• Active in popular social media platforms• Start a blog (or two)• Public affairs discussion on popular platforms• Form virtual group and organize events• Form virtual group and organize events• Try to be an opinion leader on certain topic
(but be careful of political sensitivity)• Formulate a strategy to expand your network
and find a way to stay in touch
Do you consider yourself active?
If your target audience is in China…
Be prepared to…
Blogger��
Weibo��
���Karen Tam
Public Affairs Discussion
Form virtual group and organize events
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Opinion leadership
• Despite the scandal, he was able to attract media attention, and became an opinion leader on a number of public issues
• You don’t have to act like him. I chose a more professional low-profile approach
Your networking strategy
• What are you doing with your networks?
• Are you keeping in touch?
• Are you expanding your networks?
• Are you using your network in a way that benefits your personal goal?
Will networking help me find a job?My career path:• UBC (professor recommendation)
– Management Trainee Job at Jardines• TDC (plenty of friends working there)
– Tips on written test and interviews• Mission Hills (former colleague)• Mission Hills (former colleague)
– I was persuaded to work for the Chu’s family• HKGCC (former boss)
– CEO was relative to my former TDC boss• RICS (business network)
– My personal network was mature enough, but I still keep building every day
Most good jobs are “hidden”• Have you seen the government advertising for
secretary, under-secretary or political assistant?
• Do you know head hunting firms have a position called “research associate?”
• Some industries simply don’t rely on recruitment ad. Personal referrals are more important.
• Even if you need to send out your CV, don’t you want to put down someone who can carry some weight in the eyes of the future employer?
Reunion Event25 June 201111am – 1pm18/F Hopewell Centre
• For people who have attended my seminars, courses or lectures to get together as a lectures to get together as a form of social gathering
• It is my effort to stay in touch with the network I’ve built
• Contact: Banbie IpE: [email protected]: 31884075F: 30108457
