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How They Did It
Ads ran within a 3-mile radius of the main
restaurant targeting 16–50 year olds
Created 10 ads, each with different
pictures inviting people
to try Ocho
https://www.facebook.com/eatOcho/timeline
https://www.facebook.com/McDonaldsUS?brand_redir=1
https://www.facebook.com/pages/KFC-thailand/173064882875127
https://www.facebook.com/JustFalafelUSA
https://www.facebook.com/business/success/ocho-mexican-grill
https://www.facebook.com/business/success/justfalafeluk
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